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Formerly | Objective Productions (1991–2016) |
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Company type | Subsidiary |
Industry | Television production |
Genre | Comedy, entertainment, factual entertainment, documentary |
Founded | 1991 |
Founder | Andrew O'Connor |
Headquarters | , |
Parent | All3Media (2007–present) |
Divisions |
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Subsidiaries |
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Website | objectivemedia |
Objective Media Group (OMG), previously known as Objective Productions, is a media company that produces entertainment, factual entertainment, reality, factual and scripted programming. It has produced shows including The Cube , Lingo, The Gold , Feel Good, Peep Show , Fresh Meat , and Toast of London . The company has offices in London, Manchester, Glasgow, Scotland and Los Angeles, California. [1]
Objective has won a number of awards including BAFTA, [2] RTS Awards, [3] British Comedy Awards, [4] Rose d'Or, [5] Monte Carlo Golden Nymphs and the South Bank Show.
Objective Productions was founded in 1991 as Objective Productions by Andrew O'Connor.
On 15 August 2007, British independent powerhouse group All3Media acquired Objective Productions in order to expand its TV production and distribution. [6]
On 24 September 2015, Objective announced that they would undergo a creative restructure. [7]
On 17 December 2015, Objective announced that they had launched a factual entertainment label with Deborah Sargeant in which it was named Second Star Productions. [8] However, on 22 April 2022, after the departure of Deborah Sargeant, the founder of Second Star Productions, Objective Media Group folded Second Star into Betty TV. [9]
On 6 January 2016, Objective joined forces with Moira Ross to launch entertainment label Panda Television. [10]
On 18 January 2023, Objective and its parent company All3Media announced that they had sold producer Main Event Media, which was founded by Jimmy Fox in 2017, to Religion of Sports in an exclusive production deal with the latter now being a production arm under the former. [11]
Part of All3media, Objective Media Group is led by Layla Smith [12] and is composed of the following companies:
Derren Brown is an English mentalist, illusionist, and writer. He is a self-described "psychological illusionist" whose acts are often designed to expose the methods of those who claim to possess supernatural powers, such as faith healers and mediums. His live performances, which heavily incorporate audience participation and comedy, usually begin with him reminding the audience that his results are achieved through a combination of psychology, showmanship, magic, misdirection, and suggestion.
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TV's 50 Greatest Magic Tricks is a one-off list show that was produced by Objective Productions for Channel 5. The programme counts down the fifty greatest magic tricks – The Magic Bullet by Penn & Teller is the illusion at number one. The show was presented by the British actress Fay Ripley, and was directed by Helen Albon. TV's 50 Greatest Magic Tricks was first broadcast on Channel 5 on 31 December 2011. The list of magic tricks features set pieces, stunts and rabbit-out-of-the-hat tricks. Contributors to the programme included Penn & Teller, Paul Daniels and Dynamo. Two tricks by the British magician Pete Firman featured in the list, with his Goldfish Trick in the top ten.
50 Greatest Magic Tricks is a one-off list show that was produced by Objective Productions for Channel 4. The programme counted down the fifty greatest magic tricks, as voted for by members of The Magic Circle. The illusion at number one was Death Saw by David Copperfield. The show was presented by British comedy duo Adam and Joe, who also wrote and narrated the programme. The show was first broadcast on Channel 4 on 6 May 2002.
Monkey Kingdom is an independent British television production company based in London, United Kingdom, with offices in Los Angeles. Established by David Granger and Will MacDonald in 2000, the company was acquired by NBCUniversal International Networks in 2010. Monkey was NBCUniversal's third UK production venture following the acquisition of Carnival and the launch of WTTV, NBCUniversal's joint venture with Working Title Films, Tim Bevan and Eric Fellner.
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