Observational methods in psychology

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Observational methods in psychological research entail the observation and description of a subject's behavior. Researchers utilizing the observational method can exert varying amounts of control over the environment in which the observation takes place. This makes observational research a sort of middle ground between the highly controlled method of experimental design and the less structured approach of conducting interviews.

Contents

Sampling behavior

Time sampling

Time sampling is a sampling method that involves the acquisition of representative samples by observing subjects at different time intervals. These time intervals can be chosen randomly or systematically. If a researcher chooses to use systematic time sampling, the information obtained would only generalize to the one time period in which the observation took place. In contrast, the goal of random time sampling would be to be able to generalize across all times of observation. Depending on the type of study being conducted, either type of time sampling can be appropriate. [1]

An advantage to using time sampling is that researchers gain the ability to control the contexts to which they will eventually be able to generalize. However, time sampling is not useful if the event pertaining to the research question occurs infrequently or unpredictably, because one will often miss the event in the short time period of observation. In this scenario, event sampling is more useful. In this style of sampling, the researcher lets the event determine when the observations will take place. For example: if the research question involves observing behavior during a specific holiday, one would use event sampling instead of time sampling.

Situation sampling

Situation sampling involves the study of behavior in many different locations, and under different circumstances and conditions. [2] By sampling different situations, researchers reduce the chance that the results they obtain will be particular to a certain set of circumstances or conditions. For this reason, situation sampling significantly increases the external validity of observational findings. [2] Compared to when researchers only observe particular types of individuals, researchers using situation sampling can increase the diversity of subjects within their observed sample. Researchers may determine which subjects to observe by either selecting subjects systematically (every 10th student in a cafeteria, for example) or randomly, with the goal of obtaining a representative sample of all subjects. [2]

For a good example of situation sampling, see this study by LaFrance and Mayo concerning the differences in the use of gaze direction as a regulatory mechanism in conversation. In this study, pairs of individuals were observed in college cafeterias, restaurants, airport and hospital waiting rooms, and business-district fast-food outlets. By using situation sampling, the investigators were able to observe a wide range of people who differed in age, sex, race, and socioeconomic class, thus increasing the external validity of their research findings.

Direct observational methods

Observation without intervention

If researchers wish to study how subjects normally behave in a given setting, they will want to utilize observation without intervention, also known as naturalistic observation. This type of observation is useful because it allows observers to see how individuals act in natural settings, rather than in the more artificial setting of a lab or experiment. A natural setting can be defined as a place in which behavior ordinarily occurs and that has not been arranged specifically for the purpose of observing behavior. [2] Direct observation is also necessary if researchers want to study something that is unethical to control for in a lab. For instance, the IRB does not allow researchers interested in investigating verbal abuse between adolescent couples to place couples in laboratory settings where verbal abuse is encouraged. However, by placing oneself in a public space where this abuse may occur, one can observe this behavior without being responsible for causing it. Naturalistic observation can also be used to verify external validity, permitting researchers to examine whether study findings generalize to real world scenarios. Naturalistic observation may also be conducted in lieu of structured experiments when implementing an experiment that would be too costly. Observations without intervention may be either overt (meaning that subjects are aware they are being observed) or covert (meaning that subjects are not aware).

There are several disadvantages and limitations to naturalistic observation. One is that it does not allow researchers to make causal statements about the situations they observe. For this reason, behavior can only be described, not explained. Furthermore, there are ethical concerns related to observing individuals without their consent. One way to avoid this problem is to debrief subjects after observing them, and ask for their consent then, before using the observations for research. This tactic would also help avoid one of the pitfalls of overt observation, in which observers ask for consent before observation has started. In these situations, when subjects know they are being watched, they may alter their behavior in an attempt to make themselves look more admirable. Naturalistic observation may also be time consuming, sometimes requiring dozens of observation sessions lasting large parts of each day to collect information on the behavior of interest. Lastly, because behavior is perceived so subjectively, it is possible that different observers notice different things, or draw different conclusions from their observations.

Observation with intervention

Most psychological research uses observation with some component of intervention. Reasons for intervening include:to precipitate or cause an event that normally occurs infrequently in nature or is difficult to observe; to systematically vary the qualities of a stimulus event so as to investigate the limits of an organism's response; to gain access to a situation or event that is generally closed to scientific observation; to arrange conditions so that important antecedent events are controlled and consequent behaviors can be readily observed; and to establish a comparison by manipulating independent variables to determine their effects on behavior. [2] There are three different methods of direction observation with intervention: participant observation, structured observation, and field experiments.

Participant observation

Participate observation is characterized as either undisguised or disguised. In undisguised observation, the observed individuals know that the observer is present for the purpose of collecting info about their behavior. This technique is often used to understand the culture and behavior of groups or individuals. [2] In contrast, in disguised observation, the observed individuals do not know that they are being observed. This technique is often used when researchers believe that the individuals under observation may change their behavior as a result of knowing that they were being recorded. [2] For a great example of disguised research, see the Rosenhan experiment in which several researchers seek admission to twelve different mental hospitals to observe patient-staff interactions and patient diagnosing and releasing procedures. There are several benefits to doing participant observation. Firstly, participant research allows researchers to observe behaviors and situations that are not usually open to scientific observation. Furthermore, participant research allows the observer to have the same experiences as the people under study, which may provide important insights and understandings of individuals or groups. [2] However, there are also several drawbacks to doing participant observation. Firstly, participant observers may sometimes lose their objectivity as a result of participating in the study. This usually happens when observers begin to identify with the individuals under study, and this threat generally increases as the degree of observer participation increases. Secondly, participant observers may unduly influence the individuals whose behavior they are recording. This effect is not easily assessed, however, it generally more prominent when the group being observed is small, or if the activities of the participant observer are prominent. Lastly, disguised observation raises some ethical issues regarding obtaining information without respondents' knowledge. For example, the observations collected by an observer participating in an internet chat room discussing how racists advocate racial violence may be seen as incriminating evidence collected without the respondents' knowledge. The dilemma here is of course that if informed consent were obtained from participants, respondents would likely choose not to cooperate. [2]

Structured observation

Structured observation represents a compromise between the passive nonintervention of naturalistic observation, and the systematic manipulation of independent variables and precise control characterized by lab experiments. [2] Structured observation may occur in a natural or laboratory setting. Within structured observation, often the observer intervenes in order to cause an event to occur, or to "set up" a situation so that events can be more easily recorded than they would be without intervention. [2] Such a situation often makes use of a confederate who creates a situation for observing behavior. Structured observation is frequently employed by clinical and developmental psychologists, or for studying animals in the wild. One benefit to structured observation is that it allows researchers to record behaviors that may be difficult to observe using naturalistic observation, but that are more natural than the artificial conditions imposed in a lab. However, problems in interpreting structured observations can occur when the same observation procedures are not followed across observations or observers, or when important variables are not controlled across observations. [2]

Field experiments

In field experiments, researchers manipulate one or more independent variables in a natural setting to determine the effect on behavior. This method represents the most extreme form of intervention in observational methods, and researchers are able to exert more control over the study and its participants. [2] Conducting field experiments allows researchers to make causal inferences from their results, and therefore increases external validity. However, confounding may decrease internal validity of a study, and ethical issues may arise in studies involving high-risk. [2] For a great example of a field experiment study, see this study by Milgram, Liberty, Toledo, and Wackenhut exploring the relation between the unique spatial configuration of the queue and the means by which its integrity is defended. as well as one who predict the future.

Indirect observational methods

Indirect observation can be used if one wishes to be entirely unobtrusive in their observation method. This can often be useful if a researcher is approaching a particularly sensitive topic that would be likely to elicit reactivity in the subject. There are also potential ethical concerns that are avoided by using the indirect observational method.

Physical trace evidence

The investigation of physical trace evidence involves examining the remnants of the subject's past behavior. These remnants could be any number of items, and are usually divided into two main categories. Use traces indicate the use or non-use of an item. Fingerprints, for example, fall into the category of use traces, along with candy wrappers, cigarette cartons, and countless other objects. In contrast, products are the creations or artifacts of behavior. An example of a product might be a painting, a song, a dance or television. Whereas use traces tell us more about the behavior of an individual, products speak more to contemporary cultural themes.

Examining physical trace evidence is an invaluable tool to psychologists, for they can gain information in this manner that they might not normally be able to obtain through other observational techniques. One issue with this method of research is the matter of validity. It may not always be the case that physical traces accurately inform us about people's behavior, and supplementary evidence is needed when acquiring physical trace evidence in order to substantiate your findings.

Archival records

Archival records are the documents that describe the activities of people at a certain time point or time period. Running records are continuously updated. Episodic records, on the other hand, describe specific events that only happened once.

Archival records are especially useful since they can be used as supplementary evidence for physical trace evidence. This keeps the whole data collection process of the observational study entirely unobtrusive. However, one must also be wary of the risk of selective deposit, which is the selective addition and omission of information to an archival record. There could be easily overlooked biases inherent in many archival records.

Recording behavior

There are both qualitative and quantitative means of recording observations. To communicate qualitative information, observers rely on narrative records. This may consist of video footage, audio recordings, or field notes. Video footage, for instance, is helpful in reducing the effect that the observers presence may have on subjects. Quantitative measures can be recorded through measurement scales. Observers may be interested in making checklists, marking how frequently a certain behavior occurs, or how long it lasts. [3]

Biases and observer influences

Inter-observer reliability

Inter-observer reliability is the extent to which two or more observers agree with each other. Researchers can help foster higher interobserver reliability if they clearly define the constructs they are interested in measuring. If there is low inter-observer reliability, it is likely that the construct being observed is too ambiguous, and the observers are all imparting their own interpretations. For instance, in Donna Eder's study on peer relations and popularity for middle school girls, it was important that observers internalized a uniform definition of "friendship" and "popularity". [4] While it is possible for multiple people to agree about something and all be incorrect, the more people that agree the less likely it is that they will be in error.

Having a clear coding system is key to achieving high levels of inter-observer reliability. Observers and researchers must come to a consensus ahead of time regarding how behaviors are defined, and what constructs these behaviors represent. [5] For example, in Thomas Dishion's study on the cyclical nature of deviancy in male adolescent dyads, he explicitly defines the ways in which each behavior was recorded and coded. A "pause," for instance, was defined as three or more seconds of silence; a "laugh" coded for all positive affective reactions. [6] This is the level of detail that must be attained when creating a coding system for a particular study.

Reactivity

In observation studies, individuals may change their behaviour in response to being observed. Their behaviour is therefore no longer representative, as it has changed due to the presence of the observer.

Observer bias

Inherent in conducting observational research is the risk of observer bias influencing your study's results. The main observer biases to be wary of are expectancy effects. When the observer has an expectation as to what they will observe, they are more likely to report that they saw what they expected. [7]

One of the best ways to deal with observer biases is to acknowledge their existence and actively combat their effects. Using blind observers is an excellent technique. Observers are blind if they do not know the research hypotheses of the study. [2] If you actively avoid giving your observers reason to expect a certain outcome, expectancy effects are greatly diminished.

Studies for reference

Naturalistic observation

Participant observation

Physical trace observation

Products

Structured observation

Field Experiments

Situation Sampling

Related Research Articles

<span class="mw-page-title-main">Observation</span> Active acquisition of information from a primary source

Observation in the natural sciences is an act or instance of noticing or perceiving and the acquisition of information from a primary source. In living beings, observation employs the senses. In science, observation can also involve the perception and recording of data via the use of scientific instruments. The term may also refer to any data collected during the scientific activity. Observations can be qualitative, that is, the absence or presence of a property is noted and the observed phenomenon described, or quantitative if a numerical value is attached to the observed phenomenon by counting or measuring.

In statistics, a unit is one member of a set of entities being studied. It is the main source for the mathematical abstraction of a "random variable". Common examples of a unit would be a single person, animal, plant, manufactured item, or country that belongs to a larger collection of such entities being studied.

Observational learning is learning that occurs through observing the behavior of others. It is a form of social learning which takes various forms, based on various processes. In humans, this form of learning seems to not need reinforcement to occur, but instead, requires a social model such as a parent, sibling, friend, or teacher with surroundings. Particularly in childhood, a model is someone of authority or higher status in an environment. In animals, observational learning is often based on classical conditioning, in which an instinctive behavior is elicited by observing the behavior of another, but other processes may be involved as well.

<span class="mw-page-title-main">Experiment</span> Scientific procedure performed to validate a hypothesis

An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when a particular factor is manipulated. Experiments vary greatly in goal and scale but always rely on repeatable procedure and logical analysis of the results. There also exist natural experimental studies.

In marketing and the social sciences, observational research is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of the experilovement.

Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography. This type of methodology is employed in many disciplines, particularly anthropology, sociology, communication studies, human geography, and social psychology. Its aim is to gain a close and intimate familiarity with a given group of individuals and their practices through an intensive involvement with people in their cultural environment, usually over an extended period of time.

Experimental psychology refers to work done by those who apply experimental methods to psychological study and the underlying processes. Experimental psychologists employ human participants and animal subjects to study a great many topics, including sensation, perception, memory, cognition, learning, motivation, emotion; developmental processes, social psychology, and the neural substrates of all of these.

Selection bias is the bias introduced by the selection of individuals, groups, or data for analysis in such a way that proper randomization is not achieved, thereby failing to ensure that the sample obtained is representative of the population intended to be analyzed. It is sometimes referred to as the selection effect. The phrase "selection bias" most often refers to the distortion of a statistical analysis, resulting from the method of collecting samples. If the selection bias is not taken into account, then some conclusions of the study may be false.

Observer bias is one of the types of detection bias and is defined as any kind of systematic divergence from accurate facts during observation and the recording of data and information in studies. The definition can be further expanded upon to include the systematic difference between what is observed due to variation in observers, and what the true value is.

<span class="mw-page-title-main">Naturalistic observation</span>

Naturalistic observation, sometimes referred to as fieldwork, is a research methodology in numerous fields of science including ethology, anthropology, linguistics, the social sciences, and psychology, in which data are collected as they occur in nature, without any manipulation by the observer. Examples range from watching an animal's eating patterns in the forest to observing the behavior of students in a school setting. During naturalistic observation, researchers take great care using unobtrusive methods to avoid interfering with the behavior they are observing. Naturalistic observation contrasts with analog observation in an artificial setting that is designed to be an analog of the natural situation, constrained so as to eliminate or control for effects of any variables other than those of interest. There is similarity to observational studies in which the independent variable of interest cannot be experimentally controlled for ethical or logistical reasons.

In the social sciences and related fields, a thick description is a description of human social action that describes not just physical behaviors, but their context as interpreted by the actors as well, so that it can be better understood by an outsider. A thick description typically adds a record of subjective explanations and meanings provided by the people engaged in the behaviors, making the collected data of greater value for studies by other social scientists.

Observer effect, observer bias, observation effect, or observation bias may refer to a number of concepts, some of them closely related:

A longitudinal study is a research design that involves repeated observations of the same variables over long periods of time. It is often a type of observational study, although it can also be structured as longitudinal randomized experiment.

External validity is the validity of applying the conclusions of a scientific study outside the context of that study. In other words, it is the extent to which the results of a study can generalize or transport to other situations, people, stimuli, and times. Generalizability refers to the applicability of a predefined sample to a broader population while transportability refers to the applicability of one sample to another target population. In contrast, internal validity is the validity of conclusions drawn within the context of a particular study.

<span class="mw-page-title-main">Field research</span> Collection of information outside a laboratory, library or workplace setting

Field research, field studies, or fieldwork is the collection of raw data outside a laboratory, library, or workplace setting. The approaches and methods used in field research vary across disciplines. For example, biologists who conduct field research may simply observe animals interacting with their environments, whereas social scientists conducting field research may interview or observe people in their natural environments to learn their languages, folklore, and social structures.

Social cognitive theory (SCT), used in psychology, education, and communication, holds that portions of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions, experiences, and outside media influences. This theory was advanced by Albert Bandura as an extension of his social learning theory. The theory states that when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors. Observing a model can also prompt the viewer to engage in behavior they already learned. Depending on whether people are rewarded or punished for their behavior and the outcome of the behavior, the observer may choose to replicate behavior modeled. Media provides models for a vast array of people in many different environmental settings.

Thin-slicing is a term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices", or narrow windows, of experience. The term refers to the process of making very quick inferences about the state, characteristics or details of an individual or situation with minimal amounts of information. Research has found that brief judgments based on thin-slicing are similar to those judgments based on much more information. Judgments based on thin-slicing can be as accurate, or even more so, than judgments based on much more information.

Psychological research refers to research that psychologists conduct for systematic study and for analysis of the experiences and behaviors of individuals or groups. Their research can have educational, occupational and clinical applications.

Analog observation is, in contrast to naturalistic observation, a research tool by which a subject is observed in an artificial setting. Typically, types of settings in which analog observation is utilized include clinical offices or research laboratories, but, by definition, analog observations can be made in any artificial environment, even if the environment is one which the subject is likely to encounter naturally.

References

  1. ↑ Bakeman, Roger (1997). Observing Interaction: An Introduction to Sequential Analysis. Cambridge: Cambridge University Press. pp. 50–51. ISBN   0521574277.
  2. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Zechmeister, John J. Shaughnessy, Eugene B. Zechmeister, Jeanne S. (2009). Research methods in psychology (8th ed.). Boston [etc.]: McGraw-Hill. ISBN   9780071283519.{{cite book}}: CS1 maint: multiple names: authors list (link)
  3. ↑ Kerig, Patricia K. (2004). Couple Observational Coding Systems. Marwah: Lawrence Erlbaum Associates. pp. 48–49. ISBN   0805843574.
  4. ↑ Eder, Donna (1985). "The cycle of popularity: Interpersonal relations among female adolescents". Sociology of Education. 58 (3): 154–165. doi:10.2307/2112416. JSTOR   2112416.
  5. ↑ Bakeman, Roger; John M. Gottman (1997). Observing Interaction: An Introduction to Sequential Analysis. Cambridge: Cambridge University Press. pp. 68–74. ISBN   0521574277.
  6. ↑ Dishion, T.J., Spracklen, K.M., Andrews, D.W., & Patterson, G.R. (1996). "Deviancy training in male adolescent friendships". Behavior Therapy. 27 (3): 373–390. doi:10.1016/s0005-7894(96)80023-2.{{cite journal}}: CS1 maint: multiple names: authors list (link)
  7. ↑ Cordaro, L., & Ison, J.R. (1963). "Psychology of the scientist: X. Observer bias in classical conditioning of the planarian". Psychological Reports. 13 (3): 787–789. doi:10.2466/pr0.1963.13.3.787. S2CID   144436770.{{cite journal}}: CS1 maint: multiple names: authors list (link)
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