| Founded | 1999 |
|---|---|
| Headquarters | , United States  |
Key people | Adi Sideman |
| Website | oddcast.com |
Oddcast is an online marketing company located in New York City and founded in 1999. [1] [2]
Its software, PhotoFace, allows an uploaded picture to be turned into a 3D face, and then allows the manipulation of the features. The company has used this in various marketing campaigns for numerous major corporations.
The company was founded in 1999 by former Israeli army paratrooper and documentary filmmaker Adi Sideman, [3] [4] who as of 2012 is the company's chief executive officer.
 | This section reads like a press release or a news article and may be largely based on routine coverage .(July 2022) |
Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
David "Elsewhere" Bernal is an American illusionary dancer. He became known through a viral video clip—often titled Kolla2001—of his participation in the 2001 edition of the Korean American talent show Kollaboration. He danced to the Kraftwerk song "Expo 2000". He has been involved as a dancer in videos, advertisements, and Alice in Wonderland, a Tim Burton film. He has also worked with artists such as Michael Jackson.
VDub was an American advertising campaign used by Volkswagen during 2006 for the Volkswagen GTI. Intended to parody MTV's Pimp My Ride, advertising agency Crispin Porter + Bogusky created a series of three television commercials directed by Jonas Åkerlund, starring Swedish actor Peter Stormare as an effete German engineer named Wolfgang, and German model Zonja Wöstendiek as his assistant Miss Helga. In each ad, Wolfgang introduces a "contestant" and Miss Helga showcases and insults their gaudy and distastefully modified compact car of a competitive make - specifically a Mitsubishi Eclipse, Ford Focus and a Honda Civic. Wolfgang then excitedly announces that they are going to "unpimp" the contestant's car, in which he presses a button on a handheld remote and the car is violently destroyed as the contestant watches. Each contestant is then given a brand new Volkswagen GTI, a car that has been "pre-tuned by German engineers". Wolfgang uses gestures and expressions reminiscent of hip-hop culture throughout the ads for humorous effect, such as when he proclaims "we just dropped it like it's hot!" after crushing a Ford Focus. Most notably, he opens every ad with "V Dub in the house!" and ends every ad by recreating the Volkswagen logo in a hand sign accompanied with, "V Dub! Representing Deutschland!"
Volkswagen Group of America, Inc., is the North American operational headquarters, and subsidiary of the Volkswagen Group of automobile companies of Germany. VWoA is responsible for six marques: Audi, Bentley, Lamborghini, and Volkswagen, and in addition is the exclusive importer and distributor of Bugatti and Rimac cars in the U.S. It also controls VW Credit, Inc., Volkswagen's financial services and credit operations. The company is headquartered in Reston, Virginia.
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
The Volkswagen Group MLB platform is the company's platform strategy, announced in 2012, for shared modular construction of its longitudinal, front-engined automobiles.
Mekanism is a San Francisco-based creative agency that specializes in the development and production of marketing campaigns, commercials and branded entertainment for multinational companies. The agency added a New York City office in 2008.
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz.
360i was a New York City-based digital agency founded in 1998. It was a business unit of Dentsu.
Word-of-mouth marketing is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort. While it is difficult to truly control word of mouth communication, there are three generic avenues to 'manage' word of mouth communication for the purpose of word-of-mouth marketing, including:
The Force is a television advertisement created by to promote Volkswagen's Passat.
Monk-e-Mail is an E-card website created by Oddcast and Cramer-Krasselt as a promotional tool for CareerBuilder's "Working with Monkeys" Super Bowl advertisement campaign in 2006. The website allows the user to create a message featuring an animated anthropomorphic monkey, with customizability in regard to the type of monkey, its accessories, clothing, hair, and background. The program originally only had an email feature, but abilities to send messages to social media accounts were added in updates.
Dana Leslie Fields is an American magazine publisher and an inaugural inductee into the Magazine Publishers Hall of Fame. She is best known for having been the publisher of Rolling Stone, President of FHM magazine, as well as other magazine titles with young adult audiences. In 2014, Fields became the publisher of Nylon magazine.
CrazyTalk is Reallusion's brand name for its 2D animation software. The product series includes CrazyTalk, a 2D facial animation software tool, and CrazyTalk Animator, a face and body 2D animation suite.
Essence was a global data and measurement-driven full service agency that merged with Mediacom in January 2023 to form Essence Mediacom,. Prior to the merger, Essence had 20 offices in 12 countries and a staff of approximately 2,000. Essence managed over $4B in annualized media spend globally, with clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation.
Acxiom is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.
Russell "Russ" Klein is an American business executive. He was the CEO of the American Marketing Association from 2014 to 2021. He has also directed the marketing operations of brands such as Burger King, 7-Eleven, Arby's, and Dr. Pepper/7UP.
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