Oiselle, French for bird , [1] is a women's running apparel company started by Sally Bergesen in Seattle in 2007. [2]
Oiselle was the first women-only brand to sponsor college athletes when they provided the uniforms for Yale's track and cross country teams. [3] [4] They also sponsor a professional team, Littlewing Athletics, coached by Lauren Fleshman. [5] The company was the first brand to sponsor a pregnant athlete in 2013. Other runners have included Kara Goucher and Allyson Felix. [6] [7]
JanSport is an American brand of backpacks and collegiate apparel, now owned by VF Corporation, one of the world's largest apparel companies. JanSport is the world's largest backpack maker, and together, JanSport and The North Face, also owned by VF Corporation, sell nearly half of all small backpacks sold in the United States.
Asics is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano. Asics is best known for its sneakers, but also produces other footwear such as sandals, as well as clothing and accessories. It is headquartered in Kobe, Hyōgo Prefecture, Japan.
Brooks Sports, Inc., also known as Brooks Running, is an American sports equipment company that designs and markets high-performance men's and women's sneakers, clothing, and accessories. Headquartered in Seattle, Washington, Brooks products are available in 60 countries worldwide. It is a subsidiary of Berkshire Hathaway.
Skechers USA, Inc. is an American multinational footwear and apparel company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is the third largest footwear brand in the United States.
Saucony is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, T-shirts, sweatpants, shorts, and socks. Accessories include hats and backpacks.
Merrell is an American manufacturing company of footwear products. It was founded by Clark Matis, Randy Merrell, and John Schweizer in 1981 as a maker of high-performance hiking boots. Since 1997, the company has been a wholly owned subsidiary of Wolverine World Wide. Products currently commercialized by Merrell include hiking boots, athletic shoes, sandals, jackets, knit caps, gloves, t-shirts, hoodies, shorts, and socks. Other accessories include backpacks, stuff sacks, and bags.
Reebok International Limited is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States-based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.
Li-Ning Company Limited is a Chinese sportswear and sports equipment company founded by former Olympic gymnast Li Ning. The company endorses a number of athletes and teams worldwide.
Leo Baker is a goofy-footed American professional skateboarder from Covina, California, now based in New York City. Baker is transgender and non-binary, and uses he/him and they/them pronouns.
Xtep International Holdings Limited is a Chinese sportswear company based in Xiamen, Fujian. Established in 2001, the company has been traded on the Hong Kong Stock Exchange since 2008.
Anta Sports Products Limited is a Chinese sports equipment multinational corporation headquartered in Jinjiang, China. It is the world's largest sports equipment company by revenue and third-largest manufacturer of sporting goods overall, behind Nike and Adidas.
Lauren Fleshman is an American runner, coach, author, and retired professional track and field athlete. She was the U.S. 5000 meters champion in 2006 and 2010, and competed at the IAAF World Championships in Athletics in 2003, 2005, and 2011. In the 5000 meter final of the 2011 IAAF World Championships she finished in 7th place, equalling what was at the time the highest ever finish by an American woman in that event.
Sarah Attar is a Saudi-American track and field athlete who competed at the 2012 Summer Olympics as one of the first two female Olympians representing Saudi Arabia. She also competed in the marathon at the 2016 Olympics.
Altra Running, commonly known as Altra, is an American manufacturing company engaged in the design, development, marketing, and sales of athletic shoes for road running, trail running, and general footwear. Since 2018 Altra is owned by VF Corporation, an American global apparel and footwear company with other brands like Icebreaker, The North Face, Vans, JanSport, Eastpak and Timberland.
Hoka One One is a sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France, and had been based in Richmond, California before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.
Kate Grace is an American middle-distance runner. A multiple All-American runner for Yale University, she turned professional in 2011. Grace competed for the United States at the 2016 Summer Olympics, making it to the final of the 800 metres.
Gymshark is a British-based multinational athletic apparel retailer headquartered in Solihull, West Midlands, England. Founded in June 2012 by Ben Francis and Lewis Morgan. Initially focused on crafting and distributing its own line of fitness wear, the brand quickly gained traction in the industry. Expanding their products to include fitness apparel, sportswear, and accessories.
Title Nine is an American manufacturer of athletic clothing and women’s workout clothes, known for its sports bras and fitting services. It is the largest independently-owned and operated retailer of women's fitness clothing. In 2020 they had twenty retail stores primarily on the West Coast and the Midwest. The name is an example of a trend in organizations' naming themselves after sections of treaties and law, something that Zachary Elkins has called "chapter-verse branding."
World Balance is a Filipino sports footwear and apparel brand that was established in 1980. A division of CHG Global, Inc., the brand is one of the Philippines' major sportswear manufacturers.
Alison Mariella Désir is an American author, activist, and runner. She is the founder of Harlem Run, creator of Run 4 All Women and serves as Oiselle’s director of sports advocacy and co-chairs the Running Industry Diversity Coalition.