Oiselle

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Oiselle, French for bird , [1] is a women's running apparel company started by Sally Bergesen in Seattle in 2007. [2]

Oiselle was the first women-only brand to sponsor college athletes when they provided the uniforms for Yale's track and cross country teams. [3] [4] They also sponsor a professional team, Littlewing Athletics, coached by Lauren Fleshman. [5] The company was the first brand to sponsor a pregnant athlete in 2013. Other runners have included Kara Goucher. [6] [7]

References

  1. ↑ Miller, Jen A. (2017-04-12). "Paying to Run with — and for — Oiselle" . Retrieved 2022-10-19.
  2. ↑ "Our Story". Oiselle. Retrieved 2023-04-18.
  3. ↑ Hetzel, Megan (2016-01-19). "Multi-Year Under Armour Deal With Yale Ends Oiselle Sponsorship of Running Teams" . Retrieved 2022-10-19.
  4. ↑ Crouse, Lindsay (2015-09-29). "Oiselle, Women's Athletic-Apparel Brand, Lines Up With Yale". The New York Times. ISSN   0362-4331 . Retrieved 2022-10-19.
  5. ↑ Mills, Heidi (2020-10-20). "Oiselle Hits its Stride". Seattle Business Magazine. Retrieved 2022-10-19.
  6. ↑ Butler, Charles (2014-07-09). "Oiselle Wants to Be a Different Kind of Apparel Brand" . Retrieved 2022-10-19.
  7. ↑ Corr, Amy (2022-01-27). "A Running Brand for Women, by Women: The Flight of Oiselle" . Retrieved 2022-10-19.


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