This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
Formation | September 2012 |
---|---|
Founder |
|
Purpose | Charity Fundraising |
Headquarters | Culver City, California, U.S. |
Key people |
|
Website | omaze |
Omaze was an American for-profit fundraising company that partnered with charities in fundraising events. Omaze's events featured prizes, such as material goods, property, or celebrity experiences, usually with one grand prize and several lesser prizes. In order to enter the draw for the prizes, financial contributions were encouraged, with 15% to 60% [1] of the money going to the partner charity. [2] [3]
The company was founded by Ryan Cummins and Matthew Pohlson in July 2012, [4] [5] [6] was privately owned, and is based in Los Angeles, California. The company has raised over $130 million [7] for over 350 charities, [7] including UNICEF, [8] After-School All-Stars, [9] Julia's House, [10] Product Red, [11] and Make-A-Wish Foundation. [12]
Omaze would typically launch a sweepstake that offered a grand prize or experience, with a promotional video endorsed by a celebrity. Entrants were encouraged to contribute financially to the cause, with the amount given proportionally determining the number of sweepstake entries that person receives: a person donating $100 has ten times more chances to win than a person donating $10. [13]
Sweepstake systems such as Omaze's included a "no purchase necessary" clause to avoid being classed as a lottery. [14] In the US, participants may select an "enter for free" option to receive 2,000 entries at no cost. [15] In the United Kingdom, participants may submit a postal entry with no fee. [16]
Omaze released their first sweepstakes in July 2012, with the winner becoming a judge on Cupcake Wars and all entries supported Team Rubicon. [17]
In December 2015, Omaze partnered with Star Wars where people donated $10 to be entered to win the opportunity to visit the closed set of Star Wars: The Force Awakens . The experience raised more than $4.26 million to benefit UNICEF. [18] The experience launch video was a 2016 Webby Award Honoree. [19]
As of January 28, 2023, Omaze ceased operations in the United States. A note from the CEO was placed on the new webpage.
"As of January 28 2023, we’re changing the way we do things. In order to have the biggest impact for our charity partners, worldwide, we’re simplifying the experiences we offer. While we reflect on how to do this effectively in the US, we will not be adding new experiences to omaze.com.
To be the first to hear about our exciting new experiences when they launch, make sure you follow us on Facebook and Instagram. And remember, if you’re based in the UK, you can head on over to omaze.co.uk now, and check out our live draws.
We will, of course, honor all of the US experiences that have already been won, as well as the donations to our charity partners, which, to date total: $160M to charities worldwide.
When we started Omaze in 2012, I never could have imagined the huge impact our community would have on the world. As we take this opportunity to reflect on how we can increase our global impact, I will never forget that this is where it all began.
Our donors in the US have made countless dreams come true. You have changed lives. And I look forward to opening the next chapter on this incredible journey with you.
We will be back.
Love and Optimism,
Matt" [20]
This came soon after a large layoff of Omaze employees. On December 9th, 2023, Omaze laid off 103 employees. [21]
Omaze was a privately owned, for-profit company that had two models to raise funds for charities. Sweepstake entries for a celebrity experience (set visit, dinner date, tickets to a premiere, etc.) see 60% of the money donated to charity, 25% towards fees and Omaze's costs for advertising and creating content for the event, and 15% to Omaze as profit. [1]
For prize-based experiences (like a car, vacation, or tuition), 15% went to the charity, 70% to sourcing and shipping the prize, covering the winner's taxes, processing credit card fees, and Omaze's costs in marketing and creating content for the experience, and 15% to Omaze in profit. [1]
In the United Kingdom, Omaze gives 80% of the net profit from a sweepstake to the charity, after deducting the cost of the prize and marketing, and takes 20% as its profit. [16]
The company launched its first campaign in the United Kingdom in 2020. [2]
Philanthropy is a form of altruism that consists of "private initiatives for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material gain; and with government endeavors that are public initiatives for public good, such as those that focus on the provision of public services. A person who practices philanthropy is a philanthropist.
A lottery is a form of gambling that involves the drawing of numbers at random for a prize. Some governments outlaw lotteries, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of regulation of lottery by governments. The most common regulation is prohibition of sale to minors, and vendors must be licensed to sell lottery tickets. Although lotteries were common in the United States and some other countries during the 19th century, by the beginning of the 20th century, most forms of gambling, including lotteries and sweepstakes, were illegal in the U.S. and most of Europe as well as many other countries. This remained so until well after World War II. In the 1960s, casinos and lotteries began to re-appear throughout the world as a means for governments to raise revenue without raising taxes.
A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. Sweepstakes began as a form of lottery that were tied to products sold. In response, the FCC and FTC refined U.S. broadcasting laws. Under these laws sweepstakes became strictly "No purchase necessary to enter or win" and "A purchase will not increase your chances of winning", especially since many sweepstakes companies skirted the law by stating only "no purchase necessary to enter", removing the consideration to stop abuse of sweepstakes. Today, sweepstakes in the United States are used as marketing promotions to reward existing consumers and to draw attention to a product. By definition, the winner is determined by pure random chance rather than skill.
A charity record or charity single is a song released by musicians with most or all proceeds raised going to a dedicated foundation or charity.
War Child International is a independent non-government organization founded in 1993 by film-makers Bill Leeson, David Wilson, and peace activist Willemijn Verloop. The organization work with parents, caregivers, community members, NGOs, governments, corporations, and other partners worldwide to ensure children have access to protection, education and psychosocial support. War Child's works rooted in the United Nations Convention on the Rights of the Child.
Children International is a global nonprofit humanitarian organization that helps children break the cycle of poverty. It addresses children’s critical needs through early intervention and regular interaction in community centers. The goal is to help children overcome the effects of poverty, support their education, and prepare youth to contribute to society.
JustGiving is a global online social platform for giving. The firm's headquarters are located in Bankside, London, England.
UNICEF, originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing humanitarian and developmental aid to children worldwide. The organization is one of the most widely known and visible social welfare entities globally, operating in 192 countries and territories. UNICEF's activities include providing immunizations and disease prevention, administering treatment for children and mothers with HIV, enhancing childhood and maternal nutrition, improving sanitation, promoting education, and providing emergency relief in response to disasters.
Me to We is a for-profit company selling lifestyle products, leadership training and travel experience. Me to We was founded in 2008 by brothers Craig and Marc Kielburger. ME to WE’s engagements with the Trudeau family came under scrutiny after Justin Trudeau’s government awarded WE Charity a contract to administer the proposed Canada Student Service Grant program.
GO Campaign is a national nonprofit organization based in Santa Monica, California, United States, that raises awareness and funds to help orphans and vulnerable children in the USA and throughout the world. Founded in 2006, the organization supports projects at the grassroots level that bring direct relief to children in need of education and vocational training, medical care, enrichment programs, and basic human rights. The grants are executed by partnering with pioneering local leaders on the ground who are delivering local solutions. These are often projects that would otherwise fall through the cracks that have not been able to garner the attention of larger grant-making organizations and where small grants can have great impact. In addition to funds, GO Campaign provides capacity-building expertise to help protect the sustainability and longevity of struggling grassroots nonprofits.
CrowdRise is a for-profit crowdfunding platform that raises charitable donations. CrowdRise was founded by Edward Norton, Shauna Robertson, and the founders of Moosejaw, Robert and Jeffrey Wolfe. CrowdRise was acquired in 2017 by GoFundMe.
The Health Lottery is a lottery that operates on behalf of twelve local society lotteries across Great Britain. It was launched in October 2011 and runs five weekly draws on Tuesdays, Wednesdays, Thursdays, Fridays, and Saturdays. Each week a different regional community interest company receives the funds, with 20% of ticket sale proceeds going to local health-related causes. It is operated by Northern and Shell.
Secret Cinema is a London-based entertainment company that specialises in immersive film and television events. Founded and created in 2007 by Fabien Riggall, it began with mystery screenings at initially undisclosed venues in London, including interactive performances in purpose-built sets.
Coursera Inc. is a for-profit U.S.-based massive open online course provider founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.
Charitybuzz is an internet company that sells and auctions off access to experiences and items to raise funds for nonprofit organizations. Charitybuzz experiences include music, entertainment, business, politics, sports, art, fashion and other industries.
FundRazr is a free crowdfunding and online fundraising platform released in 2009. FundRazr operates internationally in 35+ countries with the largest markets being United States, Canada, United Kingdom and Australia. It allows users to run a wide-range of crowdfunding campaigns by creating fundraising pages and sharing it via social media, messaging apps, email and more to raise money for over 100 types of causes such as nonprofit, medical care, education, community help, poverty alleviation, arts, memorials, and animal rescue causes. FundRazr also works with more than 4000 nonprofits, charities and social enterprises with an advanced fundraising toolset for free. The digital fundraising platform provides 8 different campaign types. They include microproject fundraising, peer-to-peer campaigns, wishlist campaigns, recurring donations, branded sponsorship campaigns, DIY projects, sweepstake campaigns, and storefront campaigns.
Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media.
Nadia Rui-chi Lim is a New Zealand celebrity chef, entrepreneur, food writer and television personality. Lim is known as the self-proclaimed "Nude Cook" as an advocate of natural, unprocessed foods, and for creating healthy, nutritious recipes by putting a health focus behind food, which is influenced by her background as a clinical dietitian.
Star Wars: Force for Change is a Star Wars-themed charity program run by Lucasfilm and The Walt Disney Company that collects donations to fund solutions for global problems. The organization also sells Star Wars-themed merchandise using the profits for charitable causes.
South Korean boy band BTS are known for their philanthropic endeavors. Multiple members of the band have been inducted into prestigious donation clubs, such as the UNICEF Honors Club and the Green Noble Club, in acknowledgement of the size and frequency of their donations. They have also received awards for their donations, with one member receiving a Patron of the Arts Award for donations to the arts, and BTS as a whole receiving a UNICEF Inspire Award for their Love Myself campaign. They often donate privately, with their patronage later being made public by the organizations they support and the media. The band's efforts have motivated their fans to also engage in various charitable and humanitarian activities, and on occasion even match their donations.
{{cite web}}
: Missing or empty |title=
(help)