On3.com

Last updated
On3.com
Type of site
College sports news and data
Available inEnglish
Headquarters Nashville, Tennessee
Founder(s) Shannon Terry
URL www.on3.com
RegistrationDepending on individual usage
LaunchedAugust 15, 2021;3 years ago (2021-08-15)
Current statusOnline

On3.com is a network of websites that focus mainly on college football and basketball, particularly recruiting, transfer portal and name, image, and likeness (NIL)-related news. The network was founded in 2021 by Shannon Terry, former co-founder of Rivals.com and founder of 247Sports, and includes over 30 fan sites. [1]

Aside from articles, podcasts, and video content, On3.com includes a broad-based college sports database. [2] The platform quickly developed into the leading source for NIL data and information in college athletics. [3] [4] [5]

History

On3.com was founded by Shannon Terry. [6] Along with a business partner, he sold his first company, college recruiting site Alliance Sports, to Rivals.com for $3 million, which he re-purchased for $500,000 when it fell into bankruptcy. [7] Terry kept the Rivals.com branding and rapidly turned a profit using a subscription-based model, growing to 230,000 subscribers before it was sold to Yahoo! in 2007 for a reported $98 million. [7] In 2010, he founded 247Sports, which was acquired by CBS in 2015 for an undisclosed amount, [8] though he continued to serve as CEO until resigning in 2020. [9] Terry announced his new venture, On3.com, in 2021, in an effort to combine his expertise in recruiting and college sports media with the "untapped space around NIL opportunities", referring to name, image, and likeness. [2] [3]

On3.com's first hire was former ESPN college football writer Ivan Maisel, who was named senior writer and vice president of editorial in June 2021. [6] The following month, the company acquired a pair of independent team sites, Kentucky Sports Radio and Lettermen Row, to start building their national network. [10] The site officially launched on August 15, 2021. [6] Like Terry's previous sites, On3.com quickly established itself as a reliable source for recruiting information, and was especially noted for "being ahead of the curve" on news related to the transfer portal and name, image, and likeness (NIL) deals. [4] On3.com added female athletes to its player database in October 2022. [11]

In December 2022, On3.com launched an interactive platform called On3 Athlete Network to allow athletes to access their NIL valuations and seek revenue opportunities. [12] This was followed a month later by the formation of On3 OS, its business-to-business division to help college athletes and athletic programs alike manage their NIL activities. [13] [14] Later that year, On3 hosted the inaugural On3 Elite Series, a two-day conference aimed to help guide consensus five-star football recruits to navigate through the emerging NIL landscape. At its second annual event, speakers included NFL players DeAndre Hopkins and Will Levis. [3]

In 2024, On3 hired Steve Wiltfong, ex-recruiting director for 247Sports. [4] Later that year, On3 Media raised over $36 million in equity from 27 investors. [15]

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References

  1. ↑ "About On3". On3.com. Retrieved January 11, 2025.
  2. 1 2 Fisher, Eric (August 5, 2021). "Digital media pioneer Terry looks for culminating third career act with On3". SportBusiness. Retrieved January 12, 2025.(registration required)
  3. 1 2 3 Layman, Steve (May 29, 2024). "On3 guides top recruits in new NIL world". WTVF . Retrieved January 11, 2025.
  4. 1 2 3 Axelrod, Ben (April 1, 2024). "Recruiting insider Steve Wiltfong leaves 247Sports for On3". Awful Announcing. Retrieved January 12, 2025.
  5. ↑ Moberly, Jonathon (September 10, 2023). "NIL changes the game for college football programs". Columbia Daily Tribune . Retrieved January 12, 2025. Shannon Terry is the founder and CEO of On3, the leader in NIL market and athlete valuation.
  6. 1 2 3 Gallagher, Michael (June 2, 2021). "Sports recruiting website On3.com latest venture for Shannon Terry". The Tennessean . Retrieved January 11, 2025.
  7. 1 2 Travis, Clay (March 6, 2012). "College Football Recruiting's $22 Million Dollar Man". Outkick . Retrieved January 11, 2025.
  8. ↑ Organ, Mike (December 16, 2015). "CBS acquires 247Sports, Shannon Terry's Nashville-based site". The Tennessean . Retrieved January 11, 2025.
  9. ↑ "Executive Transactions". Sports Business Journal . August 11, 2020. Retrieved January 11, 2025.
  10. ↑ Gallagher, Michael (July 30, 2021). "On3.com acquires team sites Kentucky Sports Radio, Lettermen Row". The Tennessean . Retrieved January 11, 2025.
  11. ↑ "On3 Launches Women's Athlete Profiles, NIL Valuations". On3.com. October 4, 2022. Retrieved January 11, 2025.
  12. ↑ "On3 Launches Interactive Athlete Network Platform for NIL Revenue Opportunities" (Press release). Business Wire. December 6, 2022. Retrieved January 12, 2025.
  13. ↑ Jones, Rory (February 1, 2023). "College sports platform On3 launches B2B division for the NIL era". SportsPro . Retrieved January 11, 2025.
  14. ↑ "On3 Launches On3 OS, a Business Unit Focused on Products and Services for Athletes, Schools, and Brands". NILNewsstand (Press release). January 31, 2023. Retrieved January 8, 2025.
  15. ↑ Capps, Milt (November 21, 2024). "SportsMedia, Lifestyle player Shannon Terry's On3 Media raises $36.M+". Venture Nashville Connections. Retrieved January 12, 2025.
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