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One Town One Product (OTOP) is a project begun in 1989 and supervised by the Small and Medium Enterprise Administration (SMEA) of the Ministry of Economic Affairs of the Republic of China (ROC) to promote products from the territories in the ROC jurisdiction.
In 1989, to promote local companies in Taiwan, the Small and Medium Enterprise Administration, an organization under the control of Taiwan Ministry of Economic Affairs, had adapted the concept of "One Town One Product" from Japan and formed an expert team to research local industries and distinctive products in Taiwan. This expert team was composed of specialists from design, financing, marketing working side by side with local companies to promote excellent products from Taiwan, especially ones that are blend of tradition and the unique art of Taiwan. OTOP at the present time has regroups more than 100 companies around Taiwan, Pescadores, and Matsu Islands.
Under the close supervision and help from Small and Medium Enterprises Administration, companies have transformed the natural simple resources into masterpieces of Taiwanese traditional art which is blended by the touch of Taiwanese artist. Today, with more than 1000 products have exhibited daily in OTOP centers around the island.
Under the supervision and encouragement from the Small and Medium Enterprise Administration, all the products of OTOP are handcrafts and have made from locally available material using wisdom and skill handed down from generation to generation.
The OTOP project has strong support from the Taiwanese government on different levels – identifying the potential OTOP product, advising on design and production, packaging and design that can attract both local and international markets.
With the support of Small and Medium Enterprise Administration, many selected products have exhibited in OTOP centers and many fairs organized by SMEA to promote these quality products into domestic and international markets. Many websites were set up to market Taiwanese town products.
From last year[ when? ] and this year[ when? ] two OTOP shops were opened in Kaohsiung and in Taipei 101 to provide a greater access to international buyers and tourists varieties of traditional products developed under the OTOP – Taiwan Project.
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One Tambon One Product (OTOP) is a local entrepreneurship stimulus program designed by Thailand's former Prime Minister Thaksin Shinawatra during his 2001-2006 Thai Rak Thai government. The program aimed to support locally made and marketed products of each of Thailand's 7,255 tambons (sub-district). Drawing its inspiration from Japan's successful One Village One Product (OVOP) program, the OTOP program encourages village communities to improve the quality and marketing of local products, selecting one superior product from each tambon to receive formal branding as its "starred OTOP product". It provides both a local and national stage to the promote these products. OTOP includes a large array of local products, including traditional handicrafts, cotton and silk garments, pottery, fashion accessories, household items, and foods. After a military junta overthrew Thaksin's government in 2006 following an election cancelled for irregularities, the OTOP program was cancelled. However, it was soon revived and rebranded.
One Town, One Product (OTOP) is a promotional program of the government of the Philippines. The initiative follows a similar undertaking by the Republic of China, which launched a One Town One Product in 1989 to promote companies in Taiwan. OTOP in the Philippines aims to promote goods and products of Filipino towns, cities, and regions, and provides funding for small businesses. It is administered by the Department of Budget and Management (DBM).
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