This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
Type | Corporation |
---|---|
Industry | Digital advertising |
Founded | 2000 |
Headquarters | New York City, United States |
Key people | Michael Grossi (CEO) Ben Tatta (CCO) |
Products | AOS STAQ Operative.One Operative Managed Services Operative Professional Services |
Number of employees | 1,300 [1] |
Website | www.operative.com |
Operative is an American advertising company, founded and with headquarters in New York City in 2000 and offices in Denver, Atlanta, London, India, Brazil, Israel, Romania, Australia and the Netherlands. It provides media companies with ad management technology, ad trafficking services, and business process management consulting. Its current president is Michael Grossi, who replaced Lorne Brown in 2022. [2]
The company has three product lines: Managed Services- which includes campaign management and ad trafficking consultancy, Professional Services- facilitating software implementation and business process consulting, and the Operative Dashboard- an ASP-based web application that aims to allow media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition.
In 2017, Operative Media was acquired by the Israel-based software company SintecMedia for just under $200 million. SintecMedia has been able to acquire Operative Media with funding from the private equity firm Francisco Partners [3]
In December 2007, then Operative CEO Mike Leo was named in the Silicon Alley 100, at number 85. [4] he was also included in the Madison Avenue IT list for January 2008. [5]
Inc. magazine listed Operative Media #712 out of the top 5,000 companies for 2007, and ranked it at #56 in the Top Companies in Software, and #55 in its list of the Top Companies in New York City, Northern New Jersey, and Pennsylvania.
Rockwell Automation, Inc. is an American provider of industrial automation and digital transformation technologies. Brands include Allen-Bradley, FactoryTalk software and LifecycleIQ Services.
Thoughtworks is a publicly owned, global technology company with 49 offices in 18 countries. It provides software design and delivery, and tools and consulting services. The company is closely associated with the movement for agile software development, and has contributed to a content of open source products. Thoughtworks' business includes Digital Product Development Services, Digital Experience and Distributed Agile software development.
Oracle Financial Services Software Limited (OFSS) is a subsidiary of Oracle Corporation. It is involved in financial and insurance technology.
Smith Micro Software, Inc., founded in 1982 by William W. Smith, Jr., is a developer and marketer of both enterprise and consumer-level software and services. Headquartered in Pittsburgh, Pennsylvania, Smith Micro maintains multiple domestic and international offices. United States locations include Aliso Viejo, California, and Pittsburgh, Pennsylvania. International offices are located throughout Europe and Asia. Currently, the company focuses on digital lifestyle solutions and security technologies, and is integrated into the evolving wireless media industry, as indicated by partnerships with cellular service providers such as Verizon Wireless, AT&T, and Sprint Corporation, now owned by T-Mobile US after the Sprint & T-Mobile merger in April 2020.
Genpact is an American professional services firm legally domiciled in Bermuda with its headquarters in New York City, New York. The company currently employs more than 100,000 people and provides services to clients in over 30 countries worldwide. Genpact is listed on the NYSE and in 2021 generated revenues of US$3.71 billion.
Albert F. Case Jr. is an American software engineer and one of the leaders in the development of computer-aided software engineering (CASE) technologies and system development methodologies.
Francisco Partners is an American private equity firm focused exclusively on investments in technology and technology-enabled services businesses. It was founded in August 1999 and based in San Francisco with offices in London and New York City.
Exigen Services recently merged and renamed to Emergn. Insurance Software production under Exigen Insurance Solutions has separated and was renamed to EIS.
Kenexa, an IBM Company, provides employment and retention services. This includes recruitment process outsourcing onboarding tools, employee assessment, abilities assessment for employment candidates ; and Kenexa Interview Builder, a structured interview archive with example questions.
Jerusalem Venture Partners (JVP) is an international venture capital firm founded in 1993. The fund specializes in investments in startup companies, focusing on digital media, enterprise software, semiconductors, data storage and cyber security, having raised close to $1.4 billion USD across nine funds. JVP is headquartered in Margalit Startup City Jerusalem with offices in Be'er Sheva, New York City and Paris.
Intellinet is a management consulting and Microsoft-centric technology services firm.
Teamwork is an Irish, privately owned, web-based software company headquartered in Cork, Ireland. Teamwork creates task management and team collaboration software. Founded in 2007, as of 2016 the company stated that its software was in use by over 370,000 organisations worldwide, and that it had over 2.4m users.
ZS Associates is a management consulting and professional services firm focusing on consulting, software, and technology, headquartered in Evanston, Illinois that provides services for clients in healthcare, private equity, and technology. The firm was founded in 1983 by two professors at Northwestern University who developed sales force alignment models using the world’s first personal-computer-aided territory mapping system. ZS continues to offer sales force alignment service to this day, in addition to a range of professional services, many of which are supported by advanced analytics.
Magix is a German software company specializing in video editing, audio editing, DAW and photo slideshow software. The company is based in Berlin, with locations in Madison, Wisconsin, Dresden and Lübbecke, as well as Huizen in the Netherlands.
Tricentis is a software testing company founded in 2007 and headquartered in Austin, Texas. It provides software testing automation and software quality assurance products for enterprise software.
Khoros, formerly Spredfast + Lithium, is a global customer engagement software company that provides online community management, social media marketing, social media analytics, digital care, and content management software and services to enterprise brands and agencies. Khoros owns over a dozen patents for social media marketing, online community, and care technologies.
S.I.T Systematic Inventive Thinking LTD. is a privately owned innovation company. Founded in Tel Aviv, Israel in 1995, it now has offices/affiliates in the UK, Australia, Chile, China, and Colombia.
Netguru is a Polish software development and software consultancy company founded in 2008. Headquartered in Poznań, Poland, it's a globally operating business, with local offices including Warsaw, Kraków, Wrocław, Gdańsk and Białystok. It provides software design and product design, both for early-stage startups and corporations.
Monday.com is a cloud-based platform that allows users to create their own applications and project management software. The product was launched in 2014 and in July 2019, the company raised $150 million, based on a $1.9 billion valuation. The company went public in June 2021 and is based in Tel Aviv, Israel.
Jamf is a software company best known for developing Jamf Pro, a mobile device management system.
{{cite web}}
: CS1 maint: url-status (link){{cite web}}
: CS1 maint: url-status (link)