Formerly | LocalUp |
---|---|
Industry | Online Food Ordering and Delivery |
Founded | Baltimore, Maryland (2009 ) |
Founder | Chris Jeffery, Jason Kwicien |
Fate | markets acquired by Grubhub |
Headquarters | Baltimore, Maryland , United States |
Number of locations | 37 markets |
Area served | United States |
Owner | Just Eat Takeaway |
Number of employees | 100+ |
Parent | Grubhub |
Website | orderup.com |
OrderUp was an online and mobile food-ordering and delivery company which operated in at least 37 markets. Prior to being acquired by Grubhub, OrderUp was a part of the Groupon family of companies and operated as both OrderUp and Groupon-To-Go.
OrderUp started as an online food ordering business, called LionMenus, which served State College, PA. [1] In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand to additional markets. [2] The company used $1.5 million in investments to facilitate growth into small markets. [3] OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers. [4]
Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities [5] These licensees white-labeled the technology and ran the everyday operations. [1] LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand. [1] OrderUp is one of the first companies to provide a digital franchise in order to target local markets. [6]
In August 2014, the company announced a $7 million Series A investment round focused on growing its technical team and expanding its delivery service nationally. [7]
In July 2015, Groupon acquired the company. [8]
In July 2017, Grubhub acquired 27 company-owned OrderUp food delivery markets from Groupon and announced plans to retire the OrderUp brand. Sixty full-time employees were laid off from OrderUp's headquarters in Baltimore. [9] [10]
In October 2018, Grubhub acquired certain assets of 11 remaining franchisee-owned OrderUp food delivery markets across California, Colorado, Indiana, Missouri, Oregon, Oklahoma, and Virginia. [11]
As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices. [12] In 2016, OrderUp was in 62 cities. [13]
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.
Just Eat is an online food order and delivery platform. It was founded in 2001 in Kolding, Denmark as a food delivery company, and later headquartered in London, United Kingdom from 2006 until it was purchased by Netherlands-based Takeaway.com in 2020 forming Just Eat Takeaway.com. Just Eat acts as an intermediary between independent takeaway food outlets and customers. The service operates under the Just Eat brand name in seven countries. The platform enables customers to search for local takeaway restaurants, place orders and pay online, and to choose from pick-up or delivery options. The company Just Eat plc acquired SkipTheDishes in Canada and Menulog in Australia and New Zealand.
Upserve, originally Swipely, provides a restaurant management platform which allows independent full-service restaurants to run and manage their entire business. The Platform is made up of restaurant-specific point of sale (POS) software, payments, and analytics, online ordering, loyalty, and marketing tools designed specifically for restaurants. At the center of the Upserve Platform is the cloud-based Upserve POS, a point of sale system that Upserve acquired from Groupon in 2016.
delivery.com LLC is an American online platform and suite of mobile apps that enables users to order from local restaurants and stores for on-demand delivery. The company currently has more than one million users and an online marketplace of more than 12,000 restaurants, wine and liquor stores, grocery stores, and laundry/dry cleaning providers.
LevelUp is an American mobile ordering and mobile payments platform created by Boston, Massachusetts–based start-up SCVNGR. On July 25, 2018, it was announced that LevelUp would be acquired for US$390 million by Grubhub, an online food delivery platform.
Foodler Inc. was an American online food ordering service that connected consumers with a wide variety of restaurants for immediate delivery. The company’s website, www.foodler.com, ranked restaurants according to consumer feedback with recommendations based on order history, user ratings, discounts, and free delivery. Users could rank specific dishes. Foodler also remembered users’ favorite foods, addresses, payment, and tip preferences to speed up the ordering process.
Just Eat Takeaway.com N.V. is a Dutch multinational online food ordering and delivery company, formed from the merger of London-based Just Eat and Amsterdam-based Takeaway.com in 2020. It is the parent company of food delivery brands including Takeaway.com, Lieferando, Thuisbezorgd.nl, Pyszne.pl, 10bis in Israel, and those acquired from Just Eat, including SkipTheDishes and Menulog. Since the merger, the company has acquired Grubhub in the United States and Bistro.sk. Just Eat Takeaway operate various food ordering and delivery platforms in twenty countries, where customers can order food online from restaurants’ menus, and have it delivered by restaurant or company couriers directly to their home or workplace using an app or website. The company also partners with IFood in Brazil and Colombia.
Dashed, Inc. was a US restaurant delivery service founded in Boston, Massachusetts by Phil Dumontet in 2009. The company provideed rapid delivery for over 800 restaurants that don't have their own services in Baltimore, Boston, Hoboken, New Haven, Philadelphia, Providence and Washington, DC.
EatStreet Inc. is an American online food ordering service that acts as a centralized marketplace, where diners can order delivery and takeout from restaurants in their area. Founded in 2010 in Madison, Wisconsin, the company has expanded to over 15,000 restaurants in over 150 markets nationwide. In addition to the online ordering platform, EatStreet also offers restaurants custom websites, mobile apps, Facebook ordering, and digital marketing services. As of August of 2023, EatStreet no longer employs W2 drivers to deliver customer orders. They now contract with multiple third-party delivery services to complete deliveries nationwide.
Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois.
Movile is a local Brazilian firm headquartered in Campinas, Brazil. Movile operates in the segments of food ordering and delivery, ticketing, and logistics. It has had mixed success till now with the bet on food delivery maturing (iFood) while other bets still at nascent stage or under performing.
Foodpanda is an online food and grocery delivery platform owned by Berlin-based Delivery Hero. Foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore. It is currently the largest food and grocery delivery platform in Asia, outside of China, operating in 11 markets across Asia.
Postmates is a food delivery service, founded in 2011, and acquired by Uber in 2020. It offers local delivery of restaurant-prepared meals and other goods. It is headquartered in San Francisco, California.
DoorDash, Inc. is a San Francisco–based company that operates an online food ordering and food delivery platform. It trades under the symbol DASH. With a 56% market share, DoorDash is the largest food delivery company in the United States. It also has a 60% market share in the convenience delivery category. As of December 31, 2020, the platform was used by 450,000 merchants, 20,000,000 consumers, and one million delivery couriers.
Food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically made either by telephone, through the supplier's website or mobile app, or through a third party food ordering service. The delivered items can include entrees, sides, drinks, desserts, or grocery items and are typically delivered in boxes or bags. The delivery person will normally drive a car, but in bigger cities where homes and restaurants are closer together, they may use bikes or motorized scooters.
Tapingo was a mobile commerce application that offers advance ordering for pickup and food delivery services for college campuses. This functionality was merged into GrubHub mobile application after the acquisition.
Shipt is an American delivery service owned by Target Corporation. It is headquartered in Birmingham, Alabama.
SkipTheDishes is a Canadian online food delivery service headquartered in Winnipeg, Manitoba and a division of Dutch-based Just Eat Takeaway.com. Users can order and pay for food from participating restaurants online using an application on the iOS or Android platforms, or through a web browser. Users are also able to provide feedback by reviewing restaurants after receiving an order. It was founded in 2012 in Saskatoon, and later purchased by UK-based Just Eat in 2016, with Just Eat retaining the name. SkipTheDishes was subsequently folded into Just Eat Takeaway following Just Eat's acquisition in 2020, and assumed Takeaway.com's orange branding and logo.
Minibar Delivery is an online alcohol service based in New York City, offering on-demand delivery in over 50 American cities and shipping to 40 states. It was founded in 2014 by Lara Crystal and Lindsey Andrews. Minibar Delivery connects customers with local liquor stores as well as vineyards for delivery to their location via the company's mobile app and website.
Swiggy is an Indian online food ordering and delivery platform. Founded in 2014, Swiggy is headquartered in Bangalore and operates in more than 500 Indian cities as of September 2021. Besides food delivery, the platform also provides on-demand grocery deliveries under the name Instamart, and same-day package delivery service called Swiggy Genie.