The drink was sold alongside a line of Coca-Cola-flavored Oreo cookies.[2] The cookies featured one black cookie bearing the Oreo logo, one red cookie featuring Coca-Cola iconography, and white creme containing red popping candy.[3]
The partnership, known as "Besties", also featured a limited promotion on Spotify, allowing users to combine their music tastes and discover new artists in a collaborative playlist, with the campaign being promoted with the tagline "Unlock Bestie Mode"[4] in online print and audio advertisements.
History
Oreo Coke was announced in early August 2024[5] and was released in September 2024 in 35 countries including Brazil, Mexico, Great Britain and China after being announced the month before. Within a few months it had largely disappeared from stores worldwide. It was the twelfth release of the Creations lineup.[6]
Marketing
The "Besties" Marketing campaign generated 75 million impressions across 8 different social media sites over the months preceding and following the drink's release. Global Vice-President of The Coca-Cola Company's brand strategy Oana Vlad said about the collaboration "As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection."[6]
The two brands also collaborated with Spotify, with a custom playlist being added to the site allowing users to combine their music tastes with their "Bestie" to compare music tastes and discover new artists in a shared playlist.[4]
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