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Ove Pihl (born 2 May 1938) is a Swedish art director, book publisher and graphic designer. He is mostly known as founder of the advertising agency Falk & Pihl and the publishing companies Atlantis and Page One Publishing. [1] He is also an artist [2] with a number of exhibitions.
Pihl went to Enskede Läroverk school in Stockholm and received a degree from Beckman’s School of Design, Stockholm, in 1959 and from School of Visual Arts, New York, in 1963. Among his teachers at SVA were the legendary graphic artists Milton Glaser, Tony Palladino and Ivan Chermayeff. In 1962, Pihl submitted pupils’ work to the exhibition ’Graphic Design USA’ in Moscow. He received his first award from the Type Directors Club in New York the same year. During his time in New York Pihl worked as graphic designer for Lippincott & Margulies and as art director for McCann Erickson.
After returning to Stockholm, Pihl was employed by the advertising agency Ervaco Annonsbyrå, where he created the campaign for the shift to right hand traffic in Sweden, in collaboration with Björn Bunge. In 1968 he was employed by Arbmans Annonsbyrå, where he became partner in 1969. There he created successful campaigns for, among others, Gulf, Semper AB, and the newspaper Expressen. Pihl also worked for Svenska Telegrambyrån Advertising in Stockholm.
In 1971 Pihl founded an advertising agency in collaboration with Lars Falk, Lars Hansson, Ulf Rådegård, and Magnus Åkerlind. In 1974 Ove Pihl and Lars Falk reorganized the company into Falk & Pihl. [3] It became one of the leading advertising agencies in Sweden, with clients such as SAAB, Ericsson, Semper, Frionor, Uplandsbanken, Pommac, SSAB, PK-Banken, Cederroths, Fiat, Mazda, the Swedish Parliament, Tor Line, A Smoke-free Generation, and Vegete. Falk & Pihl won several awards for their work. In 1983 Falk & Pihl was purchased by American advertising agency Doyle Dane Bernbach.
In 1974 Pihl, with Kjell Peterson, founded the book publishing company Atlantis, which became renowned for exquisitely designed non-fiction books and ambitious issues of classical literature. [4] [5]
In 1990 Pihl, together with Robert Malmkvist, founded the book publishing company Page One Publishing. It specialized in the creation and production of high-quality non-fiction books, approaching clients through sales channels outside of the established book market. In 1998 Page One Publishing mastered the largest Swedish book production ever in one single printing – one million bounded copies - for the telecom company Telia. The book was aimed at the entire Swedish population and dealt with the new information technology. For twenty years Page One Publishing has created and produced more than 4 million non-fiction books distributed over large parts of Europe. Among notable clients are Åhléns, IKEA, H&M, the Swedish armed forces, Indiska, Stockholm Energi, Gant, University College of Arts, Crafts and Design, Swedish Royal Court, Swedish Mail, COOP, Hemköp, Atlas Copco, Carrefour, Scania.
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