Pardot

Last updated
Pardot
IndustryMarketing Technology
FoundedJanuary 1, 2007 (2007-01-01) in Atlanta, USA
FoundersDavid Cummings, Adam Blitzer
FateAcquired
Successor ExactTarget
Headquarters
Buckhead
,
USA
Parent Salesforce
Website pardot.com

Pardot is a marketing automation platform founded in 2007 in Atlanta, Georgia, by David Cummings and Adam Blitzer. It provides business-to-business marketing automation and lead generation tools. [1]

In October 2012, ExactTarget acquired Pardot for about US$95.5 million. [2] [3] In 2013, Salesforce purchased ExactTarget for US$2.5 billion and integrated Pardot into the Salesforce Marketing Cloud. [4] In 2022, Salesforce rebranded Pardot as Marketing Cloud Account Engagement as part of its unified product naming. [5]

References

  1. ↑ "The road to becoming one of the biggest marketing automation companies with a $100M+ exit with David Cummings, co-founder of Pardot". Zendesk. 2023-10-18. Retrieved 2025-10-14.
  2. ↑ Lunden, Ingrid (2012-10-12). "ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate". TechCrunch. Retrieved 2025-10-14.
  3. ↑ Block, Jonathan (2012-10-12). "ExactTarget Acquires Pardot". Forrester. Retrieved 2025-10-14.
  4. ↑ "Salesforce.com to Acquire ExactTarget". Salesforce Newsroom. 2013-06-04. Retrieved 2025-10-14.
  5. ↑ Mazalon, Lucy (2022-04-13). "Pardot Renamed Marketing Cloud Account Engagement". Salesforce Ben. Retrieved 2025-10-14.
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