Particula Ltd. is an Israeli consumer electronics and smart-toy company that develops app-connected versions of traditional games, including smart Rubik's cubes, smart dice and AI-powered chess sets.[1][2] The company gained international attention with GoCube, a Bluetooth-enabled twisty puzzle launched on Kickstarter in 2018, followed by GoDice smart dice and GoChess connected chess boards as "Best STEM toys for kids" and "Best tech toys" as stated by WIRED, Forbes and Wall Street Journal [3][4][5][6]
Particula markets its devices as “phygital” toys that combine physical play pieces with mobile apps, sensors and wireless connectivity.[2][7] Its products have been reviewed by technology and consumer publications including Fast Company, The Verge, Forbes, Vice, AppleInsider and Lifewire.[3][4][8][9][10][11]
History
Particula was founded in 2017.[12] Its first widely known product, the GoCube smart cube, launched via crowdfunding in 2018 and drew early media attention for bringing Bluetooth connectivity, sensors and app tutorials to the Rubik’s Cube format.[13][14][15] The company later announced Rubik’s Connected and online competition features for remote speed-cubing.[16]
In 2021, Particula raised a Series A financing round reported at US$5 million.[17] Subsequent crowdfunding launches included GoDice (connected dice for app-enhanced tabletop play) and GoChess, an electronic/robotic chess board line with app integration.[18][19]
In 2025, Particula announced GoChess Wizard, an officially licensed Harry Potter edition produced in collaboration with Warner Bros. Discovery Global Consumer Products.[20][21][22][23]
Crowdfunding
Particula has used crowdfunding to introduce several products:
GoCube (2018): US$1,168,828 pledged by 11,205 backers
GoDice (2019–2020): US$483,674 pledged by 4,459 backers
GoChess (2023): US$$4,037,469 pledged by 10,455 backers
Products
GoCube
GoCube is a Bluetooth-enabled twisty puzzle that tracks moves in real time and provides tutorials and competitive modes via a mobile app.[13][14] Reviews have noted its step-by-step teaching approach and online challenges.[24] Additional hands-on coverage spans outlets including AppleInsider and others.[25]
GoChess
GoChess is a smart chessboard series designed for app-connected play against built-in AI, online opponents, or in-person play with guidance lighting. Reviews have discussed its coaching functions and the experience of playing over the board with digital assistance,[19] with additional commentary in mainstream and business tech press.[26][27]
GoChess Wizard Harry Potter
The GoChess Wizard edition is a licensed Harry Potter version developed in collaboration with Warner Bros. Discovery Global Consumer Products, featuring themed pieces and presentation on the GoChess platform, and stated as one of the best tech gifts of 2025 holidays.[28][29][30][31][32]
GoDice
GoDice are Bluetooth-enabled dice that pair with mobile apps for mini-games and scorekeeping; reviewers have highlighted novelty and ease of use for game nights.[18][33]
GoBalance
GoBalance is an app-enabled balance board with Bluetooth tracking and game-based workouts; independent reviews have discussed setup and training use cases.[34][35]
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