Paul Cherry (author)

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Paul Cherry is an American author, professional speaker, and business trainer, who writes and lectures internationally on sales effectiveness, customer-relationship management, and sales leadership. He lives in Wilmington, Delaware, outside of Philadelphia.

Cherry is the founder of Performance Based Results LLC, a company which sells B2B sales training and performance coaching to teams and managers in corporations across the US and Canada. [1] Cherry's sales presentation methods have been featured in publications such as Sales & Marketing Management [2] and Selling Power. [3]

Cherry is a graduate of the University of Delaware where he holds a BA and MPA degree. He has been a member of the National Speakers Association.

Publications

Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) was published in 2006. A second edition (HarperCollins Leadership) [4] was released in 2017.

Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Teams’ Performance (Wiley) [5] was published in November 2010 and coauthored by Patrick Connor.

The Ultimate Sales Pro – What The Best Sales People Do Differently (HarperCollins Leadership) [6] was published in August 2018.

References

  1. ↑ Jim Brown, "To Sell into the Future, Dig Into the Past | Paul Cherry", August 30, 2018, Sales Tuners
  2. ↑ Paul Cherry, “Sell Slower”, Sales & Marketing Management, October 2018
  3. ↑ Robert McGarvey, “The Buyer’s Emotional Side”, Selling Power, February, 2010
  4. ↑ Cherry, Paul (2017). Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (second ed.). New York, NY: HarperCollins Leadership. p. 208. ISBN   9780814438701.
  5. ↑ Cherry, Paul; Connor, Patrick (2010). Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Team's Performance. Hoboken, NJ: John Wiley & Sons, Inc. p. 192. ISBN   978-0-470-76784-9.
  6. ↑ Cherry, Paul (August 2018). The Ultimate Sales Pro - What the Best Salespeople Do Differently. New York, NY: HarperCollins Leadership. p. 240. ISBN   9780814438954.
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