Paul Gibson (broadcaster)

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Paul Gibson (died 1967) was a broadcaster and sales representative for WBBM (AM) radio in Chicago from the 1940s until his death from cancer. He was primarily known as a lecturer, who would broadcast his opinions on multiple subjects as many as four times a day over WBBM.

On June August 4, 1942, Gibson became the third person to have a Housewives' Protective League (HPL) participation program on radio, following Fletcher Wiley in Los Angeles and Galen Drake in San Francisco. By September 1944, his HPL program on WBBM had a higher gross income than those two or a newer one in New York City. Sponsorship of HPL programs was limited to products that received satisfactory results on questionnaires completed by 100 housewives who had tested the products. [1]

Gibson was one of the first broadcasters to take listener phone calls on the air in an early version of today's talk radio format. He also co-hosted a WBBM program in the late 1950s with Lee Phillip entitled The Lady & The Tiger, serving as a chauvanist antagonist to Phillip.

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References

  1. ↑ "HPL weekly segs take 10G". Billboard. September 2, 1944. p. 9. Retrieved February 13, 2023.


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