Paul Lauer | |
|---|---|
 | |
| Born | March 19th, 1962 |
| Nationality | American |
| Website | http://motiveentertainment.biz |
Paul Lauer is an American entrepreneur, marketer, and author. He is the Founder, President, and CEO of Motive Entertainment, a Los Angeles based marketing and content development company. [1]
Lauer designed and executed the grassroots marketing campaigns for Mel Gibson's The Passion of the Christ , [2] The Chronicles of Narnia , [3] Polar Express, [4] Rocky Balboa, [5] Mark Burnett's The Bible Series and Son of God , among others. [6]
Lauer has been noted as one of Advertising Age's Top 50 Marketers of the Year. [7] He also founded YOU! Magazine for teens (published in six languages with 3,800,000 copies distributed) [8] and has produced the World Youth Day Music Festival for 100,000+ attendees (Denver, 1993), produced documentary television, and co-authored four books. [9]
The Passion of the Christ is a 2004 American epic biblical drama film produced, directed and co-written by Mel Gibson and starring Jim Caviezel as Jesus of Nazareth, Maia Morgenstern as the Virgin Mary, and Monica Bellucci as Mary Magdalene. It depicts the Passion of Jesus largely according to the gospels of Matthew, Mark, Luke and John. It also draws on pious accounts such as the Friday of Sorrows, along with other devotional writings, such as the reputed visions attributed to Anne Catherine Emmerich.
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred during the early morning, daytime and evening hours, or in the afternoon. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
Creative Artists Agency LLC (CAA) is an American talent and sports agency based in Los Angeles, California. It is regarded as an influential company in the talent agency business and manages numerous clients. In March 2016, CAA had 1,800 employees.
Osvaldo Noé Golijov is an Argentine composer of classical music and music professor, known for his vocal and orchestral work.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.
Robert McKee is an author, lecturer and story consultant who is known for his "Story Seminar", which he developed when he was a professor at the University of Southern California. He is married to Mia Kim, he has 2 children and 3 grandchildren. McKee is the author of Story: Substance, Structure, Style and the Principles of Screenwriting, Dialogue: the Art of Verbal Action for Stage, Page and Screen, Storynomics: Story-Driven Marketing in the Post-Advertising World and Character: The Art of Role and Cast Design for Page, Stage, and Screen. McKee also has the blog and online writers' resource "Storylogue".
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
In marketing, branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.
R&R Partners is an American advertising, marketing, public relations, and public affairs firm based in Las Vegas, Nevada. They are known for creating the ad campaign "What Happens Here, Stays Here," for the Las Vegas Convention and Visitors Authority (LVCVA). R&R maintains domestic and international clients through its headquarters in Las Vegas, and eight locations in ; Mexico. In 2013, Adweek named R&R Partners the top marketing agency in the state of Nevada. It was also named one of the best places to work in marketing and media by Advertising Age.
"Youth Marketing" is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, and young adult marketing, targeting ages 25 to 34.
Robert Warren Pittman is an American businessman. Pittman was the CEO of MTV Networks and the cofounder and programmer who led the team that created MTV, and is the cofounder of iHeartMedia and Casa Dragones Tequila. Pittman joined iHeartMedia's predecessor company Clear Channel in November 2010 as an investor and the company’s Chairman of Media and Entertainment Platforms, was named CEO in 2011 and Chairman in 2013. Pittman led Clear Channel's transformation into iHeartMedia, Inc. in September 2014 to reflect its new multiplatform business and expanded mission. Pittman has also been the former Chairman and CEO of Clear Channel Outdoor, CEO of AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises, and COO of America Online, Inc. and AOL Time Warner.
Leda Sanford,, is an author, speaker, former publisher, and advertising director. She was the first female publisher of a major national magazine. She became president, publisher and editor-in-chief of the magazine American Home and the American Home Publishing Company in 1975.
James R. Stengel is an American businessman, author, professor and public speaker. He served as the global marketing officer of Procter & Gamble from 2001 to 2008. Stengel is currently the president and CEO of The Jim Stengel Company, where he advocates for ideals-driven businesses and brands. In December 2011, he released his first book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.
Chuck Porter is an American advertising executive, marketer and author. He is co-founder and chairman of the advertising agency Crispin Porter + Bogusky (CP+B) and chief strategist for its holding company, MDC Partners. A Presidents Club member at the University of Minnesota, Porter funds a student award in the School of Journalism and Mass Communication, and was formerly board chairman of the American Association of Advertising Agencies (4A’s).
Robert Everett "Bob" Harper is an American film producer. In a Hollywood career spanning 30 years, he has marketed over 400 films including Titanic, Mr. and Mrs. Smith, Planet of the Apes, X-Men, the Star Wars trilogy and Home Alone, and collaborated with some of the most influential directors of the past twenty-five years, including George Lucas, Steven Spielberg, James Cameron and Tim Burton.
Jon Cohen is an American music and media executive in New York City.
Jeff Bell is an American executive. He is the CEO of LegalShield, an Ada, Oklahoma-based corporation that markets legal and privacy management services in the United States, the United Kingdom, and Canada. He also serves as chairman of the board of DOMedia LLC and as a venture partner of NCT Ventures LLC.
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Eugene Secunda, Ph.D. is a Fulbright Scholar and a member of the faculty in the Department of Media, Culture & Communication at New York University, where he has taught for 35 years. He is also an academic adviser in NYU's Gallatin School of Individualized Study. He previously served on the business school faculties of New York University, City University of New York and Adelphi University. Secunda was awarded New York University Teaching Excellence Awards in 2003 and 2018. He was awarded a Fulbright Scholarship Award to lecture at the University of Ljubljana in Slovenia in 2006. The co-author of Selling War to America: From the Spanish American War to the Global Waron Terror and Shifting Time and Space: The Story of Videotape, He also has written articles for The Wall Street Journal, Los Angeles Times and New York Magazine, as well as for Advertising Age, Adweek and many other marketing communications publications. Among these articles are ones that have specifically addressed the theory and use of wartime propaganda. He has additionally authored articles that have been published in ten refereed academic journals. He was communications director for both the Campaign to Save Grand Central Station and the annual New York Cares Coat Drive.
Project Worldwide, sometimes simplified as Project, is a privately held Auburn Hills, Michigan-based advertising holding company. Founded in 2010, the company owns 13 agencies, including George P. Johnson and Partners & Napier, through an employee stock ownership structure.