Company type | B Corporation |
---|---|
Industry | Coffee |
Founded | 1996 |
Headquarters | , United States |
Key people | Rigoberta Menchú Lee Wallace |
Products | Fair Trade Organic Coffee |
Owner | Lee Wallace, Kent Pilakowski |
Number of employees | 65 |
Website | peacecoffee |
Peace Coffee is an organization based in Minneapolis, Minnesota that sells organic, fair trade coffee. [1] The company sells coffee through grocery, retail stores, food co-ops, and via the Internet. The organization operates throughout the United States with a strong presence in the Upper Midwest. [2]
Peace coffee is one of 24 fair trade coffee roasters part of Cooperative Coffees.
Peace Coffee was formed by the Institute for Agriculture and Trade Policy in 1996 [3] The company also partnered with Rigoberta Menchú. [4] The idea for Peace Coffee came from Mexican coffee producers who had the goal of selling 100% certified organic and fair trade coffee. [4] In 1999, Peace Coffee joined the group Cooperative Coffees. Currently, Cooperative Coffees has partnered with 20 different coffee-growing cooperatives in the countries of Mexico, Guatemala, Nicaragua, Peru, Ethiopia, and Rwanda. [5]
In early 2018 the company was purchased from IATP by long time CEO Lee Wallace and her business partner, Kent Pilakowski.
Peace Coffee sources coffee in two distinct ways. [6]
The organization partners with larger coffee-growing co-operatives that are fair-trade certified rather than individual farmers. Groups such as Oromia Coffee Farmers Cooperative Union, which have over 10,000 members, allow for economies of scale to exist while maintaining a farmer friendly attitude. Co-operatives are necessary due to the high scale of demand from a large company like Peace Coffee. The disadvantages of not working directly with these farmers include less direct control over farming practices such as harvesting and processing improvements. Although Peace Coffee does consistently travel the countries of origin, visiting their co-ops at least once every two years, they do not have the same influence on cup quality because of the larger number of growers. [7]
Peace Coffee also founded its own coffee importing cooperative with other roasters in 1999. Since then, Peace Coffee has imported coffee from cooperative farming groups that support small-scale farmers around the world. Being an owner and importer gives the organization increased access and transparency in the supply chain. Peace Coffee publishes contracts with its coffee farmers on its website Fair Trade Proof. [8]
Peace Coffee received publicity after rapper/actor Ice Cube mentioned that he often made Peace Coffee in the morning in an interview with Bon Appétit magazine. [9]
Peace Coffee has a mantra "pedal not petrol", which refers to the company's policy of using bicycle couriers to deliver their product to stores, coffee shops, and food co-ops. [5] While the company uses the bicycle couriers within the cities, it purchased a biodiesel van for deliveries to the suburbs and out of state. [10]
Fair trade is a term for an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and environmental standards. The movement focuses in particular on commodities, or products that are typically exported from developing countries to developed countries but is also used in domestic markets, most notably for handicrafts, coffee, cocoa, wine, sugar, fruit, flowers and gold.
A worker cooperative is a cooperative owned and self-managed by its workers. This control may mean a firm where every worker-owner participates in decision-making in a democratic fashion, or it may refer to one in which management is elected by every worker-owner who each have one vote. Worker cooperatives may also be referred to as labor-managed firms.
An alternative trading organization (ATO) is usually a non-governmental organization (NGO) or mission-driven business aligned with the Fair trade movement, aiming "to contribute to the alleviation of poverty in developing regions of the world by establishing a system of trade that allows marginalized producers in developing regions to gain access to developed markets".
The Fairtrade Foundation is a charity based in the United Kingdom that aims to help disadvantaged producers in developing countries by tackling injustice in conventional trade, in particular by promoting and licensing the Fairtrade Mark, a guarantee that products retailed in the UK have been produced in accordance with internationally agreed Fairtrade standards. The foundation is the British member of FLO International, which unites FLO-CERT, 25 National Fairtrade Organisations and 3 Producer Networks across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.
Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts and Frisco, Texas. Formed in July 2018, with the merger of Keurig Green Mountain and Dr Pepper Snapple Group, Keurig Dr Pepper offers over 125 hot and cold beverages. The company's Canadian business unit subsidiary operates as Keurig Dr Pepper Canada.
Coffee is a popular beverage and an important commodity. Tens of millions of small producers in developing countries make their living growing coffee. Over 2.25 billion cups of coffee are consumed in the world daily. Over 90 percent of coffee production takes place in developing countries — mainly South America — while consumption happens primarily in industrialized economies. There are 25 million small producers who rely on coffee for a living worldwide. In Brazil, where almost a third of the world's coffee is produced, over five million people are employed in the cultivation and harvesting of over three billion coffee plants; it is a more labor-intensive culture than alternative cultures of the same regions, such as sugar cane or cattle, as its cultivation is not automated, requiring frequent human attention.
The 'International Fairtrade Certification Mark is an independent certification mark used in over 69 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards.
Fair Trade USA, formerly "TransFair USA", is a 501(c)(3) non-profit organization that sets standards, certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.
Fairtrade Canada, formerly TransFair Canada, is a national non-profit certification and public education organization promoting Fairtrade certified products in Canada to improve the livelihood of developing world farmers and workers. It is the Canadian member of FLO International, which unites 24 fair trade producer and certification initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.
Cooperativeeconomics is a field of economics that incorporates cooperative studies and political economy toward the study and management of cooperatives.
The history of the cooperative movement concerns the origins and history of cooperatives across the world. Although cooperative arrangements, such as mutual insurance, and principles of cooperation existed long before, the cooperative movement began with the application of cooperative principles to business organization.
The fair trade debate concerns the ethics and economic implications of fair trade, a term for an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The benefits of fair trade for farmers and workers can vary considerably and the social transformation impacts also vary around the world. However the main concerns from critics is that fair trade may give an unfair advantage to some producers over others.
Just Us! Coffee Roasters Co-op is a Canadian importer of fair trade coffee, tea, sugar, and chocolate. Based in Grand Pré, Nova Scotia, Just Us! products are sold throughout Canada, typically in shops specializing in fair trade goods such as Ten Thousand Villages. Their motto is “People and the Planet before Profits”.
Paul Rice is the Founder & CEO of Fair Trade USA, the leading third-party certifier of Fair Trade products in North America. Since launching Fair Trade USA in 1998, Rice has brought Fair Trade into the mainstream and built a movement to expand its impact. He has challenged and collaborated with hundreds of companies to rework their global supply chains to obtain high-quality products that support community development and environmental protection.
Bikes to Rwanda was a non-profit international aid relief organization established in Portland, Oregon, United States, in 2006 by Stumptown Coffee Roasters founder and CEO Duane Sorenson following a business trip to visit coffee growers' cooperatives in Rwanda.
Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade. These partnerships contribute to sustainable development by offering better trading conditions to coffee bean farmers. Fair trade organizations support producers and sustainable environmental farming practices and prohibit child labor or forced labor.
Direct trade is a form of sourcing practiced by certain coffee roasters, chocolate makers, tea sellers, gemologists and more who build direct relationships with the farmers, artisanal miners and processors who sell their products. There is no single set of direct trade standards, and specific trade practices vary as a reflection of business and ethical priorities of the roaster or maker. Generally speaking, however, direct trade practitioners view their model as one of mutually-beneficial and transparent trade relationships.
A fair trade certification is a product certification within the market-based movement of fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand. Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark. As of January 2011, there were more than 1,000 companies certified by FLO International's certification and a further 1,000 or so certified by other ethical and fairtrade certification schemes around the world.
Mirembe Kawomera is an interfaith Fair trade coffee cooperative in Mbale, Uganda. The cooperative is made up of Jewish, Christian, and Muslim farmers. Founded in 2003 by JJ Keki, the members of Mirembe Kawomera use music and fair trade coffee to promote peace between religions.
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