Pert Plus

Last updated
Pert Plus
Pert Plus Shampoo on Display at a Store.jpg
Pert Plus Shampoo bottles in a store in Cairo, Egypt
Product typeShampoo
Website https://www.pert.com/

Pert Plus is a brand of shampoo and conditioner (or 2-in-1) products. It was introduced in 1987 by Procter & Gamble as a reformulation of the existing Pert shampoo product introduced in 1980. [1] It is known in New Zealand and Australia as Pert.

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Contents

History

Investment firm Najafi Companies acquired North American licensing rights to Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC. [2] In 2010, Innovative sold Pert Plus and Sure to Helen of Troy. [2] The company has several products for various hair types.

Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is also the parent corporation of OXO International Ltd., Kaz, Inc., Steel Technologies, LLC, and Idelle Labs, Ltd, among others. The company is headquartered in Hamilton, Bermuda, and its U.S. operations are headquartered in El Paso, Texas. The company is named after the historical or mythic figure Helen of Troy.

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References

  1. "Pert Plus". Pert Plus Press Room. Archived from the original on July 2, 2010. Retrieved September 17, 2014.
  2. 1 2 "Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014.