Mattel, Inc. is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. Mattel was founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945.
Neopets is a free-to-play virtual pet browser game. First launched in 1999, the game allows users to own virtual pets ("Neopets") and explore a virtual world called "Neopia." Players can earn one of two virtual currencies. One currency, called Neopoints, can be obtained for free through on-site features like games, events, and contests. The other, Neocash (NC), is purchased with real-world money and can be exchanged for wearable items for pets.
Tamagotchi is a brand of handheld digital pets that was created in Japan by Akihiro Yokoi of WiZ and Aki Maita of Bandai. It was released by Bandai on November 23, 1996 in Japan and in the United States on May 1, 1997, quickly becoming one of the biggest toy fads of the late 1990s and the early 2000s. As of June 2023, over 91 million units have been sold worldwide. Most Tamagotchi are housed in a small egg-shaped handheld video game with an interface consisting of three buttons, with the Tamagotchi Pix adding a shutter on the top to activate the camera.
A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face and the McDonald's logo. The packaging and toy are frequently part of a marketing tie-in to an existing television series, film or toyline.
Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. Their best known toys are their dart guns that shoot ammunition made from "Nerf foam". Their primary slogan, introduced in the 1990s, is "It's Nerf or Nothin'!". Annual revenues under the Nerf brand are approximately US$400 million.
Pokémon is a Japanese series of video games developed by Game Freak and published by Nintendo and The Pokémon Company under the Pokémon franchise. It was created by Satoshi Tajiri with assistance from Ken Sugimori. The first games, Pocket Monsters Red and Green, were released in 1996 in Japan for the Game Boy, later released outside of Japan as Pokémon Red Version and Blue Version. The main series of role-playing video games (RPGs), referred as the "core series" by their developers, has continued on each generation of Nintendo's handhelds. The most recently released core series games, Pokémon Scarlet and Violet, were released on November 18, 2022, for the Nintendo Switch.
Pixel Chix was a handheld life simulation game released in 2005 by Mattel that was aimed at young children. The game was set in a plastic dollhouse and was similar to Tamagotchi in that both have an LCD screen and control buttons, although Pixel Chix are larger. The game is centered around interacting with a digital girl and doing activities with her, including feeding her, playing games, dressing her up, going out, and sending her to bed. New items and activities would unlock the more players played.
Garfield merchadise is the merchandise based on the "Garfield" comic strip by Jim Davis. Garfield is one of the world's most prominent and widely syndicated comic strips, and was specifically designed to be marketable. Before the sale of Paws, Inc. in August 2019, all the profits from merchandise went to Paws, Inc., of which Jim Davis is the CEO and founder. The following is a compiled list of selected merchandise based on the franchise.
Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users. The platform was created by David Baszucki and Erik Cassel in 2004, and was released to the public in 2006. As of August 2020, the platform has over 164 million monthly active users, including half of all American children under the age of 16.
ZhuZhu Pets is an American line of plush robotic hamster toys created by Cepia LLC in 2009. Multiple spin-off toy lines, including ZhuZhu Puppies and Kung Zhus, have been released.
Ben 10 is an American media franchise conceived by Man of Action and owned by The Cartoon Network, Inc. The franchise, mainly consisting of animated series produced by Cartoon Network Studios, revolves around a young boy named Ben Tennyson, who discovers the Omnitrix — a high-tech, extraterrestrial device shaped like a wristwatch. This remarkable gadget contains the DNA of various alien species, allowing Ben to transform into them at will. Initially, the Omnitrix features ten alien transformations, but over time, Ben gains the ability to unlock additional species.
Skylanders: Spyro's Adventure is a 3D action-adventure platform game and the first video game in the Skylanders series. It is played using with toy figures that interact with it through a "Portal of Power" that reads their tag through NFC.
Coffee Stain Studios AB is a Swedish video game developer based in Skövde. Founded in 2010 by nine University of Skövde students, the company is best known for Goat Simulator, which was released in April 2014, and Satisfactory, released in September 2024. Their parent holding company also operates Coffee Stain Publishing, a publisher, and majority-owns developers Coffee Stain North and Lavapotion. In November 2018, the Coffee Stain group was acquired by THQ Nordic AB.
Five Nights at Freddy's (FNaF) is a video game series and media franchise created by indie game developer Scott Cawthon. The franchise features ten main video games, several spin-off games, novels, and a film adaptation.
Moose Toys, also known as Moose Enterprises or The Moose Group, is an Australian-owned toy design, development, and distribution company founded in 1985 by Brian Hamersfeld. The company is headquartered Cheltenham, Victoria, Australia, has over 600 staff and distributes to over 50 countries. They are most known for their collectible mini-figure toy lines "Trash Pack" and "Shopkins", and their associated franchises.
Adopt Me! is a massively multiplayer online video game developed by Uplift Games on the gaming and game development platform Roblox. The original focus of the game was a role-play wherein players pretended to be either a parent adopting a child, or a child getting adopted, but as the game was developed, its focus shifted to adopting and caring for virtual pets, which can be traded with other players. Uplift Games, the independent studio behind the game, employs roughly 40 people and earns 60 million dollars a year, mostly from microtransactions. The game was averaging 160,000 concurrent players as of September 2022, making it one of the most popular and successful games on Roblox. As of November 2022, Adopt Me! has reached 30.8 billion visits and still has one of the highest concurrent number of players, their record being with the "Dress Your Pets" update, with over 1.6 million concurrent players.
Jazwares, LLC is an American company headquartered in Plantation, Florida that designs and manufactures toys and other consumer products. As of 2022, the company is owned by investment holding company Berkshire Hathaway. The company is best known for its Squishmallows plush toy line.
Gamefam Studios is an American video game company. It primarily utilizes Roblox as a video game development platform, while also using Fortnite Creative and Minecraft as engines to create maps and minigames. It has produced content for brands such as Sonic the Hedgehog, the National Football League, Hot Wheels, Doctor Strange, Kung Fu Panda, Samsung, and Puma and staged virtual concerts for musicians such as The Chainsmokers and Saweetie.
Sonic Speed Simulator is a massively multiplayer online incremental platform game developed and published by Gamefam, under license and in association with Sega of America, and serves as an official entry in the Sonic the Hedgehog franchise on the gaming and game development platform Roblox. The gameplay involves moving around and collecting Chaos Orbs to level up and increase speed and jumping power.