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Peter McGraw | |
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Peter McGraw is an American professor of marketing and psychology at the University of Colorado Boulder. [1] As a behavioral scientist his research spans the fields of judgment and decision making, emotion, affect, mood, and behavioral economics. [2] [3] [4] [5] [6] [7] [8]
McGraw's early work examined the interplay of judgment, emotion, and choice, with an emphasis on moral judgment, mixed emotions, and behavioral economics. [9] [10]
McGraw has examined the antecedents and consequences of humor. With Caleb Warren, he developed a theory of humor: the Benign Violation Theory. The theory suggests that humor occurs when a person simultaneously appraises a situation as wrong or threatening some way (i.e., a violation) and yet appraises the situation to be okay or acceptable in some way (i.e., benign). [11] His TEDx talk, "What makes things funny?" documents early insights from the benign violation theory.[ citation needed ]
In 2014, McGraw co-authored The Humor Code, a book about the science of humor and his travels around the world with journalist Joel Warner. [12] In 2015, McGraw created a live comedy game show—"Funny or True?"—which pits scientists against comedians to see who has the best blend of brains and funny bone. In 2018, McGraw launched a podcast "I'm not joking" that looks at the lives of comedians, improvisers, comedy writers, and other funny people from business, science, and the arts.[ citation needed ] In 2020, McGraw published his second book, Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. [13] [14]
McGraw received his Ph.D. from The Ohio State University in 2002, at which time he pursued a post-doc at Princeton University with Nobel Laureate Daniel Kahneman. In 2004, he joined the faculty at the Leeds School of Business, University of Colorado Boulder. In 2008, he received an appointment (courtesy) in the Department of Psychology and Neuroscience. At the University of Colorado's Leeds School of Business, he teaches courses in marketing management and behavioral economics. He also teaches for executive MBA programs at London Business School and the Rady School of Management at UC San Diego. He directs the Humor Research Lab (HuRL) and co-directs a virtual research lab, the Moral Research Lab (MoRL) with Daniel Bartels.[ citation needed ]
In 2007, McGraw was named a Marketing Science Institute Young Scholar. [15]
Outside academic pursuits, McGraw, from 2004 to 2010, served as academic coordinator, assistant coach, and associate head coach of the men's lacrosse team at the University of Colorado. [16] He was the head coach of the men's lacrosse club at Princeton University from 2002 to 2004. [17]
In 2011, McGraw and Joel Warner created "The Humor Code Project," a two-year, 91,000-mile global search for what makes things funny. Their travels took them to Tanzania, Scandinavia, Japan, Israel, Peru, and several other destinations in North America. McGraw and Warner authored The Humor Code, a book about their travels and the experiments they conducted along the way. [12] [18] The two maintained multiple blogs about their adventures on Wired , Huffington Post , and Psychology Today . [19] [20] [21] [22] McGraw's research and the book have been widely covered by the media, including the Wall Street Journal, NPR, MSNBC, The Boston Globe, Scientific American, The Atlantic, Denver Post, and others. [23] [24] [25] [26] [27] [28] [29] [18]
This section includes a list of general references, but it lacks sufficient corresponding inline citations .(February 2022) |
McGraw and his Humor Code co-author Joel Warner worked with Adrian Ward and Caleb Warren, and other members of the Humor Research Lab to create the Humor Algorithm, which ranked the 50 funniest cities in America. The team collected data for the project:
The team also conducted an extensive survey with more than 900 residents from the top ten cities determined by the objective measures above. To glean a deeper understanding of humorous daily life in these cities, researchers asked residents about the entertainment they enjoyed, asked whether they looked for humor in their friends and lovers, and subjected them to a “Need for Levity” personality test. Chicago was deemed the funniest city in the United States. [30] [31] [32]
In December 2019, McGraw launched his second podcast called "Solo-The Single Person’s Guide to a Remarkable Life". The podcast takes a positive view of single living. He interviews singles living remarkable lives and experts who provide advice to listeners. Notable guests include Kristin Newman, Neal Brennan, and Alonzo Bodden. [33]
Differential psychology studies the ways in which individuals differ in their behavior and the processes that underlie it. This is a discipline that develops classifications (taxonomies) of psychological individual differences. This is distinguished from other aspects of psychology in that although psychology is ostensibly a study of individuals, modern psychologists often study groups, or attempt to discover general psychological processes that apply to all individuals. This particular area of psychology was first named and still retains the name of "differential psychology" by William Stern in his book (1900).
Psychophysiology is the branch of psychology that is concerned with the physiological bases of psychological processes. While psychophysiology was a general broad field of research in the 1960s and 1970s, it has now become quite specialized, based on methods, topic of studies and scientific traditions. Methods vary as combinations of electrophysiological methods, neuroimaging, and neurochemistry. Topics have branched into subspecializations such as social, sport, cognitive, cardiovascular, clinical and other branches of psychophysiology.
Humour or humor is the tendency of experiences to provoke laughter and provide amusement. The term derives from the humoral medicine of the ancient Greeks, which taught that the balance of fluids in the human body, known as humours, controlled human health and emotion.
An attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind." Attitudes include beliefs (cognition), emotional responses (affect) and behavioral tendencies. In the classical definition an attitude is persistent, while in more contemporary conceptualizations, attitudes may vary depending upon situations, context, or moods.
Psychological Review is a bimonthly peer-reviewed academic journal that covers psychological theory. It was established by James Mark Baldwin and James McKeen Cattell in 1894 as a publication vehicle for psychologists not connected with the laboratory of G. Stanley Hall, who often published in his American Journal of Psychology. Psychological Review soon became the most prominent and influential psychology journal in North America, publishing important articles by William James, John Dewey, James Rowland Angell, and many others.
The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests.
Social neuroscience is an interdisciplinary field devoted to understanding the relationship between social experiences and biological systems. Humans are fundamentally a social species, rather than solitary. As such, Homo sapiens create emergent organizations beyond the individual—structures that range from dyads, families, and groups to cities, civilizations, and cultures. In this regard, studies indicate that various social influences, including life events, poverty, unemployment and loneliness can influence health related biomarkers. The term "social neuroscience" can be traced to a publication entitled "Social Neuroscience Bulletin" which was published quarterly between 1988 and 1994. The term was subsequently popularized in an article by John Cacioppo and Gary Berntson, published in the American Psychologist in 1992. Cacioppo and Berntson are considered as the legitimate fathers of social neuroscience. Still a young field, social neuroscience is closely related to personality neuroscience, affective neuroscience and cognitive neuroscience, focusing on how the brain mediates social interactions. The biological underpinnings of social cognition are investigated in social cognitive neuroscience.
John Terrence Cacioppo was the Tiffany and Margaret Blake Distinguished Service Professor at the University of Chicago. He founded the University of Chicago Center for Cognitive and Social Neuroscience and was the director of the Arete Initiative of the Office of the Vice President for Research and National Laboratories at the University of Chicago. He co-founded the field of social neuroscience and was member of the department of psychology, department of psychiatry and behavioral neuroscience, and the college until his death in March 2018.
Although humor is a phenomenon experienced by most humans, its exact cause is a topic of heavy debate. There are many theories of humor which attempt to explain what it is, what social functions it serves, and what would be considered humorous. Although various classical theories of humor and laughter may be found, in contemporary academic literature, three theories of humor appear repeatedly: relief theory, superiority theory, and incongruity theory. These theories are used as building blocks for the rest of the theories. Among current humor researchers, there has yet to be a consensus about which of these three theories of humor is most viable. Some proponents of each theory originally claimed that theirs, and theirs alone, explained all cases of humor. However, they now acknowledge that although each theory generally covers its area of focus, many instances of humor can be explained by more than one theory. Similarly, one view holds that theories have a combinative effect; Jeroen Vandaele claims that incongruity and superiority theories describe complementary mechanisms that together create humor.
Philip E. Tetlock is a Canadian-American political science writer, and is currently the Annenberg University Professor at the University of Pennsylvania, where he is cross-appointed at the Wharton School and the School of Arts and Sciences. He was elected a Member of the American Philosophical Society in 2019.
Martin Reimann is a psychologist and marketing researcher. He is an associate professor of marketing at the Eller College of Management at the University of Arizona.
Gary Berntson is an emeritus professor at Ohio State University with appointments in the departments of psychology, psychiatry and pediatrics. He is an expert in psychophysiology, neuroscience, biological psychology, and with his colleague John Cacioppo, a founding father of social neuroscience. His research attempts to elucidate the functional organization of brain mechanisms underlying behavioral and affective processes, with a special emphasis on social cognition.
Howard Crosby Warren was an American psychologist and the first chairman of the Princeton University Psychology department. He was also president of the American Psychological Association in 1913.
Jyotsna Vaid is a Professor of Cognition and Cognitive Neuroscience and Women's and Gender Studies at Texas A&M University. Vaid's research examines the impact of multiple language experience by considering properties of specific languages and variability in when and how multiple languages were acquired by bilinguals. Her research has examined the processing of evidentiality in Turkish, the processing of the impersonal se construction in Spanish, and word recognition in biscriptal readers of Hindi and Urdu. She has published extensively on the cognitive and neural bases of bilingualism. Most notably, Vaid's research in neuropsychology has clarified the role of the two cerebral hemispheres in bilingual language processing; her work shows that early onset of bilingualism is associated with more bilateral involvement in language, in contrast to the greater left hemisphere dominance for language among single language users. Recently she has examined cognitive and psycholinguistic aspects of informal translation experience among bilinguals, or language brokering. Other topics on which she has published include number processing in bilinguals, creative thought, cognitive bases of humor, spatial biases in cognition arising from directional reading habits, self presentation in personal ads, and gender and race disparities in professional visibility in academia.
George Katona was a Hungarian-born American psychologist who was one of the first to advocate a rapprochement between economics and psychology.
Humor styles are a subject of research in the field of personality psychology that focuses on the ways in which individuals differ in their use of humor. People of all ages and cultures respond to humor, but their use of it can vary greatly. There are multiple factors, such as culture, age, and political orientation, that play a role in determining what people find humorous. Although humor styles can be somewhat variable depending on social context, they tend to be a relatively stable personality characteristic among individuals. Humor can play an instrumental role in the formation of social bonds, enabling people to relate to peers or to attract a mate, and can help to release tension during periods of stress. There is a lack of current, reliable research that explores the impact of humor usages on others because it is difficult to distinguish a healthy humor usage from one that is unhealthy. Justifications for harmful versus benign humor styles are subjective and lead to varying definitions of either usage.
Jennifer Aaker is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
In psychology, the positivity offset is a phenomenon where people tend to interpret neutral situations as mildly positive, and rate their lives as good, most of the time. The positivity offset stands in notable asymmetry to the negativity bias.
Joel Warner is an American author and journalist. He is the managing editor of The Lever investigative news outlet, and formerly worked as a staff writer for International Business Times and Westword. He has also written for Esquire, Wired, Men's Health, Men's Journal, Bloomberg Businessweek, The Boston Globe, Slate, Grantland, and other publications. He is co-author of The Humor Code: A Global Search For What Makes Things Funny, and the forthcoming The Curse of the Marquis: A Notorious Scoundrel, A Mythical Manuscript, And The Biggest Scandal In Literary History.