Pirouline

Last updated
Pirouline
Pirouline cookie tin.jpg
Pirouline cookie tin
Product typeRolled sweet wafer biscuit/cookie
OwnerDeBeukelaer Corporation
Country Belgium and United States
IntroducedEarly 20th century (Belgium) and 1984 (United States)
MarketsWorldwide
Website Pirouline.com

Pirouline is a brand of creme-filled rolled wafer cookie sold in the United States by the DeBeukelaer Corporation.

Contents

Piroulines were developed in 1984 by Peter DeBeukelaer, and are very similar to the Caprice Papadopoulou Wafers developed in Greece in 1978. Pirouline cookies are toasted, rolled wafers that are filled with creme and sealed with a cylindrical swirled stripe. They are typically sold in a cylindrical tin. The cookies are produced in a 115,000-square-foot (10,700 m2) baking facility with more than 200 employees.

History

Versions

The original Pirouline was a hollow rolled European style wafer with the now-trademarked helical swirl, the Pirouline Swirl, and it was lined with chocolate. [3] In 1993, a version of the biscuit was introduced filled with a chocolate hazelnut creme filling, and named Crème de Pirouline. [4] Other flavors of crème that have been produced include vanilla, strawberry, pumpkin spice and dulce de leche. [5] Originally sold in 2.5 ounces (71 g) boxes the chocolate-lined biscuits are always sold in boxes, while the cream-filled ones are sold in tins or cartons. [6] Today, Pirouline produces an entire line of specialty cookies sold in grocery and specialty food shops from coast to coast, as well as internationally.

See also

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References

  1. 1 2 3 "Madison wafer maker on roll with 1,700-store Walmart deal". Mississippi Business Journal. 2015-09-24. Archived from the original on 2019-02-17. Retrieved 2019-07-12.
  2. "Company Overview of D.B.C. Corporation". bloomberg.com. Retrieved 2019-07-12.
  3. 1 2 3 "Pirouline Cookies 'Unwrapped'". WAPT.com Inc. Archived from the original on 2011-07-23. Retrieved 2007-10-13.
  4. 1 2 3 4 5 "Pirouline Opens Tin Factory". madisoncountymagazine.com. 2018-09-05. Retrieved 2019-07-13.[ permanent dead link ](subscription required)
  5. "Our products". pirouline.com. Retrieved 2019-07-14.
  6. "D.B.C. Corp. dba Pirouline". specialtyfood.com. Retrieved 2019-07-14.