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Pizzarias Pizza Chips were a line of snack chips made by the Keebler Company and were developed by Adam Burck, Keebler's New Product Development Manager at the time. [1]
| | This article needs additional citations for verification .(January 2020) |
Pizzarias Pizza Chips were a line of snack chips made by the Keebler Company and were developed by Adam Burck, Keebler's New Product Development Manager at the time. [1]
Pizzarias were made in a novel process from fresh pizza dough and were available in three flavors: Cheese Pizza, Pizza Supreme, and Zesty Pepperoni. Launched in 1991, Pizzarias were reported to be the most successful snack food launch in Keebler's history, earning wholesale revenue of $75 million in their first year. [2] Due to the success of the Pizzarias launch, Keebler was named "New Product Marketer of the Year" in 1992 by the American Marketing Association. Pizzarias also earned a Gold Edison award from the AMA for marketing excellence. [3]
Pizzarias was supported by an extensive marketing campaign, including a series of three television commercials introducing the first teenage Keebler Elves, JJ. and Zoot, with slang catchphrases such as "Radical grub!" and the tagline: "Tastes like real pizza, only louder."
Although the brand was ultimately discontinued after the sale and breakup of Keebler in the late 1990s, Pizzarias developed a cult following. At least two Pizzarias fan groups on Facebook, such as "Bring back Pizzaria Chips made by Keebler" and "Bring Keebler Pizzaria's Back" are lobbying Utz Quality Foods, the current owner of the trademark, to relaunch the brand; as of October, 2023, the groups had over 10,000 Followers. [4]
Pizzarias were mentioned in the Netflix original series, Everything Sucks! and "rank high on the list of snack foods that still haunt ’90s kids as adults." [5] [6] [7]
In 2017, The Daily Meal included Pizzarias in its list of the most popular snack foods in the last ten decades. [8]
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Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney.
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Vienna Fingers is an American brand of cookie made by the Keebler Company, a division of Ferrero SpA. They consist of a sandwich of vanilla flavored outer crust filled with vanilla cream flavored filling. Akin to an Oreo, the surface is textured and embossed with the product name, but Vienna Fingers have a round-ended 'finger' shape. They come in a red and yellow accented rectangular package with the words "Vienna Fingers" in white lettering. Nabisco's Cameo is similar.
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Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.
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