Platinum Blue Music Intelligence

Last updated
Music Xray
Type of site
A&R
Available inEnglish
Owner Mike McCready & investor consortium
URL Homepage
CommercialYes
Launched2009
Current statusactive

Music Xray is a music tech company based in New York City. The company's official name is Platinum Blue Music Intelligence Inc but it began operating under the name "Music Xray" in July 2009.

Contents

The company is billed as "an online platform where artists submit their songs to industry professionals". Its technology, Quant Metrics, and predictive analytics help industry talent hunters, songwriters and performers find each other. The tech tools allow good songs as measured by what industry executives tend to prefer, rise to the top. [1] Musicians pay a fee to submit their music to industry professionals, often more than $10, in exchange for a guaranteed listen and response. Some professionals offer in-depth critiques. Others provide a simple selection or rejection notice. Musicians, songwriters, and fans can join the site for free. Professionals can join the site either by being invited by the company or through an application and approval process.

Music Xray's list of claimed success stories is found on their site. [2]

The firm uses statistical software to analyze musical compositions. According to an article in The New Yorker , the firm claims to be able to predict hit songs with eighty-percent accuracy. [3] After analysis, the firm sometimes offers broad suggestions for improvement of a song's chances to be offered a deal by the industry. Music Xray was founded by Mike McCready and Tracie Reed both formerly of Polyphonic HMI in Barcelona, Spain.

On June 5, 2010, the company launched a song to opportunity (S2O) matching system that uses advanced music analysis software to alert musicians when their songs contain the musical characteristics that an industry professional is seeking.

See also

Related Research Articles

Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.

A songwriter is a musician who professionally composes musical compositions and writes lyrics for songs. A songwriter can also be called a composer, although the latter term tends to be used mainly for individuals from the classical music genre and film scoring, but is also associated writing and composing the original musical composition or musical bed. A songwriter who mainly writes the lyrics for a song is referred to as a lyricist. The pressure from the music industry to produce popular hits means that song writing is often an activity for which the tasks are distributed between a number of people. For example, a songwriter who excels at writing lyrics might be paired with a songwriter with the task of creating original melodies. Pop songs may be composed by group members from the band or by staff writers – songwriters directly employed by music publishers. Some songwriters serve as their own music publishers, while others have outside publishers.

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Polyphonic HMI is a music analysis company jointly founded in Barcelona, Spain by Mike McCready and an artificial intelligence firm called Grupo AIA. Its principal product is called "Hit Song Science" (HSS) which uses various statistical and signal processing techniques to help record companies predict whether a particular song will have commercial success.

Music industry Companies and individuals that create and sell music

The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, represent and supply music creators. Among the many individuals and organizations that operate in the industry are: the songwriters and composers who write songs and musical compositions; the singers, musicians, conductors, and bandleaders who perform the music; the record labels, music publishers, recording studios, music producers, audio engineers, retail and digital music stores, and performance rights organizations who create and sell recorded music and sheet music; and the booking agents, promoters, music venues, road crew, and audio engineers who help organize and sell concerts.

An employment website is a website that deals specifically with employment or careers. Many employment websites are designed to allow employers to post job requirements for a position to be filled and are commonly known as job boards. Other employment sites offer employer reviews, career and job-search advice, and describe different job descriptions or employers. Through a job website a prospective employee can locate and fill out a job application or submit resumes over the Internet for the advertised position.

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

Broadjam is a US-based music community website, founded in September 1999. The service is aimed primarily at independent musicians. Users can interact with other artists, enter contests, and collaborate with peers through email, reviews, blogs and other social networking tools. Broadjam also works with related industries to provide various licensing opportunities, including placement in films, TV shows, advertising campaigns and video games, radio play and professional reviews.

Linda McLean is a Canadian musician, singer and songwriter. McLean's debut album was released in Europe on Rounder Records, her second released internationally on Bongo Beat Records and her acoustic CD on her own Mandolin Records.

Hit Song Science is a term coined by Mike McCready and trademarked by the company he co-founded, Polyphonic HMI. It concerns the possibility of predicting whether a song will be a hit, before its distribution using automated means such as machine learning software.

Mike McCready (music entrepreneur) American music entrepreneur

Mike McCready is an American entrepreneur in the music industry, CEO of Music Xray, a blogger on Huffington Post and musician. He is most known for having pioneered the science of hit song prediction known as Hit Song Science using acoustic analysis software to analyze the underlying mathematical patterns in music. The challenges his company faced in bringing the technology to market were later documented in a Harvard Business School case study penned by Anita Elberse titled Polyphonic HMI: Mixing Music and Math.

Catalyst Repository Systems is a privately held company based in Denver, Colorado, USA, which develops, hosts and supports cloud-based software for the management of electronic legal discovery. Founded in 2000, the company’s main product is Insight Discovery. Catalyst has offices and data centers throughout the United States and an office and data center in Tokyo, Japan.

Sisense is a business intelligence software company headquartered in New York City. It also has offices in San Francisco, Scottsdale, Tel Aviv, London, Melbourne, Tokyo, and Kyiv.

Dory Lobel is an American musician, songwriter, composer and producer. Beginning his professional music career at the age of 18, Lobel is perhaps best known for playing in the house band for NBC's The Voice, and for performing with multi-platinum recording artists including Backstreet Boys, Colbie Caillat, Jesse McCartney, Hilary Duff and Enrique Iglesias.

Legal technology Technology and software to provide legal services

Legal technology, also known as Legal Tech, refers to the use of technology and software to provide legal services and support the legal industry. Legal Tech companies are often startups founded with the purpose of disrupting the traditionally conservative legal market.

Vista Group International Limited provides film industry technology for studios, distributors, exhibitors, and moviegoers globally.

Logi Analytics

Logi Analytics, Inc. is a computer software company headquartered in McLean, Virginia, United States with offices in the UK and Ireland. It offers interactive data visualization products for business intelligence and business analytics.

Audiokite is an online market research company based in New York, offering consumer research and opinion polling to musicians and labels. Using the Amazon Mechanical Turk service and an internal reviewer filtering process, the service streams music over the internet to U.S.-based music consumers and administers a survey. The results are organized into a report, which determines eligibility for a variety of discounts and opportunities through partnerships with music services including Bandzoogle, New Artist Model, Feature.fm, and others.

References

  1. Eric Chemi, "Can Big Data Help Music Labels Find That Perfect Backbeat?" "Bloomberg Businessweek", March 7, 2014
  2. Music Xray, "Success Stories" "Music Xray"
  3. Malcolm Gladwell, "The Formula", The New Yorker , October 16, 2006