Playmation

Last updated
Playmation
Playmation Logo Playmation Logo 2.png
Playmation Logo
Type Smart toy
Company Disney
Country United States

Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro. [1] The system is designed to keep kids active, replacing screens with pretend play. [2] Players can receive missions through a companion app, and track scores and accomplishments.

Contents

The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen were planned for 2016 and 2017. [3]

It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development is on hold. [4]

See also

Related Research Articles

<span class="mw-page-title-main">Hasbro</span> American multinational toy and entertainment company

Hasbro, Inc. is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020 over 81.5% of its shares were held by large financial institutions.

<span class="mw-page-title-main">Walt Disney Studios Park</span> Theme park at Disneyland Paris

Walt Disney Studios Park is the second of two theme parks built at Disneyland Paris in Marne-la-Vallée, France, 150. which opened on 16 March 2002. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Upon opening, it was dedicated to show business, movie themes, production, and behind-the-scenes, but in the 2010s, in a similar manner to its sister park, Disney's Hollywood Studios at Walt Disney World in Florida, it began to distance itself from the original studio backlot theming and entered a new direction of attraction development inspired by iconic Disney stories. In 2019, the park hosted approximately 5.2 million guests. The park is represented by the Earffel Tower, a water tower with Mickey Mouse ears similar to the one formerly located at Disney's Hollywood Studios, which in turn was inspired by the water tower at the Walt Disney Studios lot in Burbank, California.

<span class="mw-page-title-main">Galoob</span> American toy company

Lewis Galoob Toys, Inc., was a toy company headquartered in South San Francisco, California. They are best known for creating Micro Machines, which accounted for 50% of its sales in 1989, and distributing the Game Genie in the United States.

<span class="mw-page-title-main">Tomy</span> Japanese toy, childrens merchandise and entertainment company

Tomy Company, Ltd., is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as Tomiyama Toy Manufacturing Company (富山玩具製作所), became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate. In 2006, Tommy merged with another toy manufacturer, Takara, and although the English company name remained the same, it became Takara Tomy in Asia. It has its headquarters in Katsushika, Tokyo.

Disney Publishing Worldwide (DPW), formerly known as The Disney Publishing Group and Buena Vista Publishing Group, is the publishing subsidiary of Disney Parks, Experiences and Products, a subsidiary of The Walt Disney Company. Its imprints include Disney Editions, Disney Press, Kingswell, Freeform, and Hyperion Books for Children. It has creative centers in Glendale, California, and in Milan, Italy.

Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Parks, Experiences and Products segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).

<span class="mw-page-title-main">Funko</span> American toy company

Funko Inc. is an American company that manufactures licensed and limited pop culture collectibles, best known for its licensed vinyl figurines and bobbleheads. In addition, the company produces licensed plush, action figures, apparel, accessories and games. Founded in 1998 by Mike Becker and Claudia Becker, Funko was originally conceived as a small project to create various low-tech, nostalgia-themed toys. The company's first manufactured bobblehead was of the Big Boy mascot, the well-known restaurant advertising icon.

Marvel Universe is a 334" action figure line manufactured by Hasbro, featuring characters from the Marvel Comics universe. It first hit stores in early 2009 and features detailed sculpting, multiple points of articulation, and accessories. The line was created by Hasbro Designer Dave Vonner.

<span class="mw-page-title-main">D23 (Disney)</span> Official Disney fan club

D23: The Official Disney Fan Club is the official fan club for The Walt Disney Company. Founded in 2009, the organization is known mainly for its biennial exposition event, the D23 Expo. The name D23 refers to D for Disney and 23 for 1923, which is the year Walt Disney founded the company.

<i>Big Hero 6</i> (film) 2014 film directed by Don Hall and Chris Williams

Big Hero 6 is a 2014 American computer-animated superhero film produced by Walt Disney Animation Studios and released by Walt Disney Studios Motion Pictures. The 54th film produced by the studio, it is loosely based on the Marvel Comics superhero team of the same name created by Man of Action. It was directed by Don Hall and Chris Williams from a screenplay by Jordan Roberts, Robert L. Baird, and Daniel Gerson, and produced by Roy Conli. The film stars the voices of Ryan Potter, Scott Adsit, Daniel Henney, T.J. Miller, Jamie Chung, Damon Wayans Jr., Genesis Rodriguez, James Cromwell, Maya Rudolph, and Alan Tudyk. Big Hero 6 tells the story of Hiro Hamada, a young robotics prodigy, and Baymax, his late-brother Tadashi's healthcare-provider robot, who form a superhero team to combat a masked villain who is responsible for Tadashi's death.

2019 in film is an overview of events, including the highest-grossing films, award ceremonies, critics' lists of the best films of 2019, festivals, a list of country-specific lists of films released, and movie programming.

<span class="mw-page-title-main">Disney XD (Australian and New Zealand TV channel)</span> Defunct Australian television channel

Disney XD was an Australian subscription television channel, which was a 24- hour cable and satellite channel. Disney XD was launched 10 April 2014 on Foxtel. It aired live-action, sports and animation shows which were aimed at boys aged six to fourteen.

<i>Disney Infinity 2.0</i> 2014 toys-to-life sandbox video game

Disney Infinity 2.0 is an action-adventure sandbox toys-to-life video game developed by Avalanche Software and Heavy Iron Studios and published by Disney Interactive Studios. The game features additional work by Studio Gobo and Ninja Theory. It is the sequel and successor of the 2013 video game Disney Infinity and was announced on April 8, 2014. The game was released on September 23, 2014 in North America, September 19, 2014 in the United Kingdom, September 18, 2014 in Australia and the rest of Europe for iOS, PlayStation 3, PlayStation 4, Wii U, Microsoft Windows, Xbox 360 and Xbox One, and for PlayStation Vita on May 9, 2015.

Toys-to-life is a video game feature using physical figurines or action figures to interact within the game. These toys use a near field communication (NFC), radio frequency identification (RFID), or image recognition data protocol to determine the individual figurine's proximity, and save a player's progress data to a storage medium located within that piece. It was one of the most lucrative branches of the video game industry, with the Skylanders franchise alone selling more than $3 billion worth over the course of four years.

<span class="mw-page-title-main">World of Frozen</span> Future themed area at three Disney parks

World of Frozen is an upcoming themed area based on Frozen. This land is currently being developed by Walt Disney Imagineering at Hong Kong Disneyland, Tokyo DisneySea under the name of Frozen Kingdom, and Walt Disney Studios Park under the name of Kingdom of Arendelle.

References

  1. Hasbro. "Disney Announces Playmation – The Next Step in the Evolution of Play". Hasbro Investors. Archived from the original on 27 September 2015. Retrieved 6 November 2015.
  2. Julia Boorstin (2 June 2015). "Disney's 'Playmation' designed to get kids moving". cnbc. Retrieved 6 November 2015.
  3. John Gaudiosi. "Marvel's Avengers Playmation toys will be followed by sets based on Star Wars and Frozen over the next three years". Fortune. Retrieved 6 November 2015.
  4. https://www.wsj.com/articles/disney-looks-to-pokemon-go-technology-as-playmation-sales-disappoint-1470347143%7CDisney%5B%5D Looks to ‘Pokémon Go’ Technology as Playmation Sales Disappoint