 | |
| Type | Smart toy |
|---|---|
| Company | Disney |
| Country | United States |
Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro. [1] The system is designed to keep kids active, replacing screens with pretend play. [2] Players can receive missions through a companion app, and track scores and accomplishments.
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The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen were planned for 2016 and 2017. [3]
It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development was on hold. [4] The Marvel app and Marvel toy line was discontinued on March 28th, 2019 [5]
