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 PopUp Bagels entryway in Boston, Massachusetts | |
| Founded | 2020 in Westport, Connecticut |
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| Founder |
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Number of locations | 13 stores (2025) |
| Website | https://www.popupbagels.com/ |
PopUp Bagels is an American boutique bagel franchise started by Adam Goldberg and Jeff Lewis in Westport, Connecticut in 2020. Originally a pop-up for Connecticut locals, it has now established retail and franchise locations along the East Coast.
Adam Goldberg and Jeff Lewis started baking as a pandemic hobby, switching from sourdough to bagels due to the heat of the summer. [1] [2] Goldberg gave away the bagels to his friends and family but after a few months of steady increased demand for the bagels, so he decided to make it a business where customers pre-order their bagels and cream cheese in orders of three, six, or twelve. [3]
Goldberg started with a subscription service, mainly serving bagels by the dozen for $38. The service offered familiar and novel rotational cream cheese flavors—or schmears—such as pesto butter or cacio e pepe. [4] Early on, they worked with local businesses to make new flavors. [5] According to Goldberg, ideas for flavors have also come from employees, customers, and partnerships with major brands. [5]
The company received a lot of attention on social media leading to funding from private investors, including some celebrities. [1] [6]