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Company type | Private limited company |
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Industry | Retail |
Founded | 1998 Macclesfield, UK |
Founder | Michael Thomson |
Headquarters | Brighton, UK [1] |
Number of locations | 1 Store [1] |
Area served |
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Products | Lingerie, swimwear, nightwear, clothing |
Website | pourmoi |
Pour Moi Ltd (generally known as Pour Moi) is a British multinational fashion brand specialising in lingerie, swimwear, nightwear, clothing and sportswear which has its headquarters in Brighton, England. [2] Pour Moi has three stores based in Chester and Leeds selling online to over 50 countries worldwide.
Pour Moi started in Macclesfield, Cheshire in 1998 and began selling bras via independent boutique Elle Lingerie in Rugby in 2005. They launched their first independent retail store in Macclesfield, followed by another shop in Chester soon afterwards, along with concessions in Figleaves and Littlewoods.
Pour Moi has grown its base of wholesale clients to include Asos, Next and Zalando and entered the US market with Bare Necessities in 2019. In January 2019, Pour Moi acquired Charnos, Lepel & LF Intimates. [3] [4]
Pour Moi launched its direct-to-consumer website in 2015, and a US website in December 2020.
Pour Moi has a three channel model: wholesale, via partners such as Asos and Next; direct-to-consumer via its two websites, and via its stores in Chester and Leeds.
Pour Moi works closely with celebrities & influencers, releasing edits with Love Island star India Reynolds, actress Helen Flanagan, television and media personality Vicky Pattison and Jess Wright from The Only Way is Essex. [5] [6] Its Energy Empower U/W Lightly Padded Sports Bra has received several recommendations from publications such as Closer, Good Housekeeping and Women's Running. [7] [8]
It also collaborated with Melanie Brown to launch its 'Own Your Confidence' campaign. [9] With additional collaboration with the style guru, television presenter and star of How To Look Good Naked, Gok Wan, who joined forces with Pour Moi on the continuation of their Own Your Confidence campaign. [10]
Michael Thomson is the CEO and Founder of Pour Moi.
Pour Moi was announced of the womenswear brand of the year at the 2022 Drapers Awards. [11] Previously it was shortlisted as a finalist in the 2021 Drapers Awards for Lingerie Brand of the Year and Best Marketing Campaign of 2021 with the #GetYourWiggleOn Campaign. [12] Pour Moi was shortlisted as a finalist in the Drapers Awards in 2019, in the Lingerie Brand of the Year category. [13]
In 2022 Pour Moi launch of their own initiative, the Pour Moi Uplifting Women Awards, [14] an event that recognises the amazing achievements of women from across the UK. Following the success of its 2022 awards evening, Pour Moi hosted the second Pour Moi Uplifting Women Awards in 2023 [15] with broadcast and journalist Vanessa Feltz appearing as one of the judges. [16]
Lindex was founded as a Swedish fashion chain in 1954, however since 2007 it became a part of the Finnish Stockmann Group. The company has around 5000 employees and approximately 480 stores in 18 markets in the Nordic countries, the Baltic states, Central Europe and the Middle East. In addition to sales in store, Lindex also offers their fashion assortment via online shopping in 28 countries: all EU countries plus Norway. The company has had a rapid international expansion and sales growth. The assortment includes several different concepts within women's wear, lingerie, kids’ wear and cosmetics.
HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail. Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP.
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Kay Cohen is an Australian fashion designer and business woman based in Sydney, Australia. Cohen has led a number of lingerie design brands, most notably as Founder and Creative Director of Pleasure State and as General Manager and Creative Director of Elle Macpherson's Lingerie label Elle Macpherson Intimates, also Cohen is known as the inventor of the Biofit uplift bra.
Boutique La Vie en Rose Inc. is a Canadian lingerie retailer headquartered in Montreal, Quebec. The brand produces and sells a range of undergarments, sleepwear, and swimwear aimed at women in the 25-55 age group. Since 2003, La Vie en Rose also offered underwear, sleepwear, loungewear and swimwear for men under the brand name "La Vie en Rose MAN". In 2016, the company launched a new line for men called "LV96". As of September 2017, La Vie en Rose has permanently stopped offering products for men, explaining that "In order to focus on women's comfort and well-being, we will no longer carry our men's collection".
Bravissimo is a lingerie retailer that provides lingerie in D-L cup sizes and swimwear in a D-K cup range. It has 26 stores across the UK and one in the US, and also sells via mail order, online and via a US website. The company are based in Leamington Spa, Warwickshire, and currently employ over 400 people.
La Perla is a London-headquartered Italian lingerie and swimwear maker owned by German entrepreneur Lars Windhorst through Tennor Holding B.V. The brand was founded by couturière Ada Masotti in Bologna in 1954.
Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London. Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44". They officially launched in July 2009 at the Harrogate Lingerie Show.
Figleaves.com is a UK-based online lingerie retailer established by Daniel Nabarro and former McKinsey & Co manager Michael Ross in 1998 and purchased by N Brown Group in 2010.
Chantelle is a lingerie brand belonging to the Groupe Chantelle, a French lingerie company founded in 1876 by François Auguste Gamichon. A pioneer in manufacturing elastic knits, the Chantelle brand grew thanks to the 'Kretz tulle' used first in its corsets, then in its bras. The Kretz family has owned the company since the 1900s.
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Wacoal is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess.
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