Pour Moi Ltd

Last updated
Pour Moi Ltd
Company type Private limited company
IndustryRetail
Founded1998;26 years ago (1998)
Macclesfield, UK
FounderMichael Thomson
Headquarters Brighton, UK [1]
Number of locations
1 Store [1]
Area served
  • United Kingdom
  • United States
  • Europe
  • Asia
  • Middle East
Products Lingerie, swimwear, nightwear, clothing
Website pourmoi.co.uk

Pour Moi Ltd (generally known as Pour Moi) is a British multinational fashion brand specialising in lingerie, swimwear, nightwear, clothing and sportswear which has its headquarters in Brighton, England. [2] Pour Moi has three stores based in Chester and Leeds selling online to over 50 countries worldwide.

Contents

History

Pour Moi started in Macclesfield, Cheshire in 1998 and began selling bras via independent boutique Elle Lingerie in Rugby in 2005. They launched their first independent retail store in Macclesfield, followed by another shop in Chester soon afterwards, along with concessions in Figleaves and Littlewoods.

Pour Moi has grown its base of wholesale clients to include Asos, Next and Zalando and entered the US market with Bare Necessities in 2019. In January 2019, Pour Moi acquired Charnos, Lepel & LF Intimates. [3] [4]

Pour Moi launched its direct-to-consumer website in 2015, and a US website in December 2020.

Operations

Pour Moi has a three channel model: wholesale, via partners such as Asos and Next; direct-to-consumer via its two websites, and via its stores in Chester and Leeds.

Pour Moi works closely with celebrities & influencers, releasing edits with Love Island star India Reynolds, actress Helen Flanagan, television and media personality Vicky Pattison and Jess Wright from The Only Way is Essex. [5] [6] Its Energy Empower U/W Lightly Padded Sports Bra has received several recommendations from publications such as Closer, Good Housekeeping and Women's Running. [7] [8]

It also collaborated with Melanie Brown to launch its 'Own Your Confidence' campaign [9] . With additional collaboration with the style guru, television presenter and star of How To Look Good Naked, Gok Wan, who joined forces with Pour Moi on the continuation of their Own Your Confidence campaign [10] .

Management

Michael Thomson is the CEO and Founder of Pour Moi.

Awards

Pour Moi was announced of the womenswear brand of the year at the 2022 Drapers Awards [11] . Previously it was shortlisted as a finalist in the 2021 Drapers Awards for Lingerie Brand of the Year and Best Marketing Campaign of 2021 with the #GetYourWiggleOn Campaign. [12] Pour Moi was shortlisted as a finalist in the Drapers Awards in 2019, in the Lingerie Brand of the Year category. [13]

In 2022 Pour Moi launch of their own initiative, the Pour Moi Uplifting Women Awards [14] , an event that recognises the amazing achievements of women from across the UK. Following the success of its 2022 awards evening, Pour Moi hosted the second Pour Moi Uplifting Women Awards in 2023 [15] with broadcast and journalist Vanessa Feltz appearing as one of the judges [16] .

Related Research Articles

<span class="mw-page-title-main">HerRoom</span> American clothing retailer

HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail. Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP.

<span class="mw-page-title-main">Ultimo (brand)</span> Scottish designer lingerie brand

Ultimo was a Glasgow-headquartered designer lingerie brand, majority owned by Sri Lanka–based lingerie group MAS Holdings. It was founded in 1996 by Michelle Mone, via her company MJM International Ltd., with her then-husband Michael. In 2013, after their marriage collapsed, Ultimo was transferred to joint venture company Ultimo Brands International Ltd, an equal partnership between Michelle Mone and MAS Holdings. In November 2014, Mone sold the majority of her stake to MAS Holdings. In August 2015, Mone resigned from the boards of MJM International Ltd and Ultimo Brands International Ltd.

<span class="mw-page-title-main">Gossard</span>

Gossard is a Nottingham-based brand and manufacturer of women's undergarments and hosiery. Founded in the early 20th century in Chicago as H. W. Gossard Co., it expanded quickly, flourishing in the 1920s. As Associated Apparel Industries, Inc. it held a central position in its market in the 1930s. Amalgamated eventually succumbed to the poor economy in the United States during the Great Depression, but Gossard continues as a division of Courtaulds in Great Britain.

<span class="mw-page-title-main">MAS Holdings</span> Sri Lankan apparel company

MAS Holdings is a design-to-delivery solution provider in apparel and textile manufacturing, headquartered in Sri Lanka. Founded in 1987 by Mahesh, Sharad and Ajay Amalean, the company began as an intimate apparel manufacturer and later diversified into sportswear, performance wear, swimwear, brands, wearable technology, FemTech, start-ups and industrial parks. The organization employs 110,000 people across 57 manufacturing plants in 17 countries, with design locations in Colombo, New York, London, and Hong Kong.

<span class="mw-page-title-main">Hunkemöller</span> Dutch clothing manufacturer

Hunkemöller is a global omnichannel retailer specialising in lingerie and related products. The company was founded in 1886 in Amsterdam as a speciality shop for corsets. Today, it is a brand with more than 7,400 employees in 19 countries. Hunkemöller is a market leader in the Netherlands, Belgium, Denmark and Germany.

<span class="mw-page-title-main">Kay Cohen</span> Australian fashion designer

Kay Cohen is an Australian fashion designer and business woman based in Sydney, Australia. Cohen has led a number of lingerie design brands, most notably as Founder and Creative Director of Pleasure State and as General Manager and Creative Director of Elle Macpherson's Lingerie label Elle Macpherson Intimates, also Cohen is known as the inventor of the Biofit uplift bra.

Boutique La Vie en Rose Inc. is a Canadian lingerie retailer headquartered in Montreal, Quebec. The brand produces and sells a range of undergarments, sleepwear, and swimwear aimed at women in the 25-55 age group. Since 2003, La Vie en Rose also offered underwear, sleepwear, loungewear and swimwear for men under the brand name "La Vie en Rose MAN". In 2016, the company launched a new line for men called "LV96". As of September 2017, La Vie en Rose has permanently stopped offering products for men, explaining that "In order to focus on women's comfort and well-being, we will no longer carry our men's collection".

<span class="mw-page-title-main">Bravissimo (company)</span>

Bravissimo is a lingerie retailer that provides lingerie in D-L cup sizes and swimwear in a D-K cup range. It has 26 stores across the UK 1 store in the US and also sell via mail order, online and via a US website. They are based in Leamington Spa, Warwickshire, and currently employ over 400 people.

La Perla is a London-headquartered Italian lingerie and swimwear maker owned by German entrepreneur Lars Windhorst through Tennor Holding B.V. The brand was founded by couturière Ada Masotti in Bologna in 1954.

<span class="mw-page-title-main">Curvy Kate</span> Lingerie brand

Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London. Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44". They officially launched in July 2009 at the Harrogate Lingerie Show.

Figleaves.com is a UK-based online lingerie retailer established by Daniel Nabarro and former McKinsey & Co manager Michael Ross in 1998 and purchased by N Brown Group in 2010.

<span class="mw-page-title-main">Chantelle (lingerie)</span>

Chantelle is a lingerie brand belonging to the Groupe Chantelle, a French lingerie company founded in 1876 by François Auguste Gamichon.

<span class="mw-page-title-main">Triumph International</span> Swiss underwear manufacturer founded in 1886 in Heubach, Germany

Triumph International is a Swiss underwear manufacturer founded in 1886 in Heubach, Germany. The company's headquarters has been located in Bad Zurzach, Switzerland, since 1977, and it has branches in 45 countries. In addition to the Triumph brand, the company produces and distributes the products under the brands sloggi and AMO’s Style by Triumph.

Bluebella is a British lingerie company founded in 2005 by Emily Bendell, with operations in the UK, US, Australia, France and Italy. It is headquartered in London, England.

Adore Me is a direct-to-consumer women's intimate apparel brand based in New York City. The company was started by Morgan Hermand-Waiche in 2010 while he was an MBA student at Harvard Business School and is a Certified B Corporation.

<span class="mw-page-title-main">Wacoal</span> Manufacturer of womens lingerie and underwear

Wacoal is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess.

<span class="mw-page-title-main">Leonisa</span>

Leonisa is a Colombian clothing company manufacturing and selling lingerie, shapewear, swimwear, underwear, and activewear for both men and women.

June Kenton is a British businesswoman who owned Rigby & Peller for 29 years. She received the official Royal Warrant at the time of her purchase of the company in 1982. Since then she has fitted several members of the British royal family, and several well-known actresses and entertainers.

Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom.

Bendon Group is a New Zealand lingerie, underwear and sleepwear company. It includes the women's brands Bendon, Me by Bendon, Pleasure State, Lovable and Hickory, the fuller cup size brand Fayreform, and the men's brands Bendon Man and Davenport.

References

  1. 1 2 "About Us". Pour Moi Ltd. Retrieved 14 August 2021.
  2. "Coronavirus: Brighton-based Pour Moi records booming lingerie sales in lockdown". The Argus. Retrieved 2021-08-16.
  3. "Charnos & Lepel sold to Pour Moi". 16 January 2019.
  4. "Lingerie brands cancel spring 19 orders". 25 January 2019.
  5. "Jess Wright launches swimwear collection with Pour Moi (And Olivia Bowen is already a fan)".
  6. "Jess Wright launches swimwear collection with Pour Moi (and Olivia Bowen is already a fan)". Closer. Retrieved 2021-08-16.
  7. "14 of the best supportive sports bras to kick start the new year".
  8. "Best Sports Bras 2021: 14 Best Sports Bras For Every Workout". 20 October 2022.
  9. O'Toole, Scarlett (2023-12-06). "Mel B urges women to 'think less about being thin' amid body image pressures". The Mirror. Retrieved 2024-02-08.
  10. "GOK WAN JOINS FORCES WITH POUR MOI". underlinesmagazine.com. Retrieved 2024-02-08.
  11. Fish, Isabella (2022-11-16). "Drapers Awards 2022 winners revealed". Drapers. Retrieved 2024-02-08.
  12. "Shortlist 2021 | Drapers Awards". awards.drapersonline.com. Retrieved 2021-10-12.
  13. "Home | Drapers Awards". awards.drapersonline.com. Retrieved 2021-10-12.
  14. "POUR MOI LAUNCHES THE UPLIFTING WOMEN AWARDS". underlinesmagazine.com. Retrieved 2024-02-08.
  15. "POUR MOI ANNOUNCE THE UPLIFTING WOMEN AWARDS 2023 ON INTERNATIONAL WOMEN'S DAY". underlinesmagazine.com. Retrieved 2024-02-08.
  16. "Vanessa Feltz: I want my grandchildren to see me having adventures". The Independent. 2023-03-20. Retrieved 2024-02-08.