 | |
| Owner | Prell Products inc |
|---|---|
| Country | United States |
| Introduced | 1947 |
| Previous owners | Procter & Gamble Prestige Brands Ultimark Products |
Prell is a viscous, pearl-green shampoo and conditioner product manufactured by Scott's Liquid Gold-Inc through their Neoteric Cosmetics subsidiary.
Prell was introduced by Procter & Gamble in 1947. The original formula was a clear green concentrate packaged in a tube. In 1955 Prell was marketed for women "who want their hair to have that radiantly alive look". A woman held the Prell bottle with her hands on both sides, directly in front of her face. [1]
Prell and Head & Shoulders, also made by Procter & Gamble, were the two best-selling shampoos in the United States in June 1977. Procter & Gamble had the highest advertising budget in the shampoo industry. [2] The firm of Wells, Rich, Greene carried out advertising for Prell. [3] Prior to December 1, 1973, Prell billings were coordinated by Benton & Bowles. [4] In advertisements the quasi-liquid Prell would induce a pearl to sink slowly to the bottom of a container. [5]
Procter & Gamble sold the brand to Prestige Brands International in November 1999. Prestige then sold Prell, along with its other two shampoo brands, Denorex and Zincon, to Ultimark Products in October 2009 in order to focus more on their two larger segments: over-the-counter healthcare and household cleaning products. In July 2016, Scott's Liquid Gold-Inc. acquired Prell, along with the Denorex and Zincon brands, from Ultimark products. Prell Products inc acquired prell from Scott's Liquid Gold in 2022. [6]
Prell launched an additional version in the late 1990s called Prell Thickening Formula. Instead of being green, this product was colorless and boasted volumizing abilities. It was pulled from the market in 2009, after Prestige Brands sold Prell, along with anti-dandruff shampoo Denorex, to Ultimark. [7]
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble.
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
Spic and Span is a brand of all-purpose household cleaner marketed by KIK Custom Products Inc. for home consumer use and by Procter & Gamble for professional (non-home-consumer) use.
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz.
Ivory is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Crisco is an American brand of shortening that is produced by B&G Foods. Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil, originally cottonseed oil. Additional products marketed under the Crisco brand include a cooking spray, various olive oils, and other cooking oils, including canola, corn, peanut, sunflower, and blended oils.
Zest is an American brand of soap and body wash owned by High Ridge Brands for the United States, Canada and Puerto Rico and by Unilever for the rest of the world. It was originally introduced by Procter & Gamble in 1955 with the slogan "For the first time in your life, feel really clean."
The Clorox Company is an American global manufacturer and marketer of consumer and professional products. As of 2020 the Oakland, California-based company had approximately 8,800 employees worldwide. Net sales for the 2020 fiscal year were US$6.7 billion. Ranked annually since 2000, Clorox was named number 474 on Fortune magazine's 2020 Fortune 500 list.
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble. It was introduced in the United States on 1 January 1961 based in Manhattan and used the slogan THE AMERICA AND WORLD's NO. 1 SHAMPOO. The active anti-fungal ingredient in Head & Shoulders is piroctone olamine, with some "clinical strength" varieties also containing selenium disulfide.
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. The company became popular in its home country, the United States, for its "Miss Clairol" home hair-coloring kit introduced in 1956. By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights".
Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste. In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes.
Comet is an American brand of scouring powders and other household cleaning products manufactured by KIK Custom Products Inc. The brand was introduced in 1956 by Procter & Gamble (P&G) and sold to Prestige Brands in 2001. In 2018, Prestige Brands sold the Comet brand to KIK Custom Products Inc. P&G retained the rights to market the brand in Europe and to the professional market (non-home-consumer) in the United States.
Prestige Consumer Healthcare Inc. is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige Brands International, and the Spic and Span Company in 1996. The company is headquartered in Tarrytown, New York and operates a manufacturing facility in Lynchburg, Virginia.
Noxzema is a brand of skin cleanser marketed by Unilever. Since 1914, it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Originally developed as a sunburn remedy, it is a type of cold cream or vanishing cream which is used as a facial cleanser and make-up remover.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items.
Robert B. Shetterly was an American businessman and philanthropist, known for serving as chairman and chief executive officer of The Clorox Company. Under Shetterly's leadership, Clorox grew from a small, single-product subsidiary of Procter & Gamble into a major independent, diversified company.
