Premsela Dutch Platform for Design and Fashion

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Premsela Dutch Platform for Design and Fashion
Predecessor Netherlands Design Institute
Successor Het Nieuwe Instituut
Location
  • Prinses Irenestraat 19, Amsterdam [1]
OriginsFrom 2002 to 2013
Key people
Dingeman Kuilman [2]
Website premsela.hetnieuweinstituut.nl

The Premsela Dutch Platform for Design and Fashion was a Dutch institute for the promotion of design and fashion in the Netherlands from 2002 to 2013. [3]

Netherlands Constituent country of the Kingdom of the Netherlands in Europe

The Netherlands, informally Holland, is a country in Northwestern Europe with some overseas territories in the Caribbean. In Europe, it consists of 12 provinces that border Germany to the east, Belgium to the south, and the North Sea to the northwest, with maritime borders in the North Sea with those countries and the United Kingdom. Together with three island territories in the Caribbean Sea—Bonaire, Sint Eustatius and Saba—it forms a constituent country of the Kingdom of the Netherlands. The official language is Dutch, but a secondary official language in the province of Friesland is West Frisian. In the northern parts of the country, Low German is also spoken.

Contents

This organization was named after Benno Premsela. It succeeded the Netherlands Design Institute and in 2013 merged into Het Nieuwe Instituut.

Benno Premsela Dutch designer, visual artist and art collector

Benno Premsela was a Dutch designer, visual artist and art collector. As designer he was active as textile artist, industrial designer and interior designer.

Netherlands Design Institute

The Netherlands Design Institute is a former institute for the promotion of design in the Netherlands. It was located in the premises of the former Museum Fodor at Keizersgracht in Amsterdam. Its mission was to stimulate high quality design in the Netherlands, to stimulating the interest in it, and to encouraging discussion about the profession.

History

Foundation

The Premsela institute started in September 2002, about two year after its predecessor the Netherlands Design Institute had closed their doors due to the recommendations by the Raad voor Cultuur. The State Secretary for Culture and Media in those days, Rick van der Ploeg, them ordered a government advisory committee to determine how the design sector in the Netherlands could be supported. [4]

Rick van der Ploeg Dutch economist, politician, television presenter, columnist, writer and presenter

Frederick "Rick" van der Ploeg is a Dutch economist. After having obtained his PhD at the University of Cambridge, he held professorships in economics at the University of Amsterdam, Tilburg University, and the London School of Economics. After having served as an MP for the Dutch Labour Party from 1994 until 1998, he became State Secretary for Culture and Media in the Netherlands (1998-2002). He is currently a professor of economics at the University of Oxford and the VU University Amsterdam, and the research director at the Oxford Centre for the Analysis of Resource Rich Economies. In 2010 he became a correspondent of the Royal Netherlands Academy of Arts and Sciences.

The government advisory committee determined the need for more synergy in the societal, cultural and economic sectors around the field of design. In order to establish some effective government control over the sector it was thought that a new institute should cover multiple specialisms in the field. [3] In new Premsela institute was to be located in Amsterdam. [4]

Platform 21, center for creation

In 2005 at the Zuidas, Amsterdam Premsela opened a new design center, called Platform 21. It was intended to be a meeting point for the public, designers and industry." [5]

Zuidas Neighborhood of Amsterdam in North Holland, Netherlands

The Zuidas is a rapidly developing business district in the city of Amsterdam in the Netherlands. The Zuidas is also known as the 'Financial Mile'. It lies between the rivers Amstel and Schinkel along the ringway A10. The greatest influences for the development of the Zuidas are La Défense in Paris and Canary Wharf in London. In size it can best be compared with the Noordruimte/Espace Nord in Brussels.

The center was located in the renovated St. Nikolaaskapel in the Prinses Irenestraat, and contained spaces for exhibitions, and for lectures, debates and workshops. Platform 21 was going to be a design museum without its own collection. Exhibitions would be created with art and design works of other museums. [5]

In those days there were plans as well for a new design museum about 6.000 square meters located near the World Trade Center (Amsterdam). The plan of this museum was developed by Reyn van der Lugt, curator of the Netherlands Architecture Institute. [5]

Other activities

In 2010 the Amsterdam conference on Redesigning Design was organized in cooperation with Creative Commons Netherlands, and the Waag Society. [6]

The later editions of the Rotterdam Design Prize were organized by Stichting Designprijs Rotterdam, Museum Boijmans Van Beuningen in cooperation with the Premsela, Dutch Institute for Design and Fashion.

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References

  1. ↑ Alice Garritsen, Pyttersen's Nederlandse Almanak 2013, 2012. p. 500.
  2. ↑ Patrick van der Duin et al. Innovatie uit de polder: hoe Nederland kan vernieuwen, 2009. p. 142.
  3. 1 2 Mienke Simon Thomas. Goed in vorm: honderd jaar ontwerpen in Nederland, 2008. p. 7.
  4. 1 2 "Stichting Premsela voor vormgeving naar Amsterdam," NRC Handelsblad, 14 oktober 2002.
  5. 1 2 3 Amsterdam krijgt nieuw 'centrum voor creatie'." De Volkskrant. 29 juni 2005
  6. ↑ Bibi van den Berg et al. 3D Printing: Legal, Philosophical and Economic Dimensions, 2015. p. 88
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