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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Mass media includes the diverse arrays of media that reach a large audience via mass communication.
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. This process is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.
A movie theater, cinema, or cinema hall, also known as the big screen, the silver screen, movie house, the movies, picture house, the pictures, picture theater, or simply theater is a business that contains auditoria for viewing films for public entertainment. Most are commercial operations catering to the general public, who attend by purchasing tickets.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
A trailer is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater or cinema. It is a product of creative and technical work.
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits are often distributed to announce a release or for a news conference.
A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for a work such as a book, film, or album. Publicists are public relations specialists who maintain and represent the images of individuals, rather than representing an entire corporation or business. Publicists are also hired by public figures who want to maintain or protect their image. Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
A film distributor is responsible for the marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film.
A film poster is a poster used to promote and advertise a film primarily to persuade paying customers into a theater to see it. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Today's posters often feature printed likenesses of the main actors. Prior to the 1980s, illustrations instead of photos were far more common. The text on film posters usually contains the film title in large lettering and often the names of the main actors. It may also include a tagline, the name of the director, names of characters, the release date, and other pertinent details to inform prospective viewers about the film.
Mom and Dad is a feature-length 1945 American film directed by William Beaudine, and largely produced by the exploitation film maker and presenter Kroger Babb. Mom and Dad is considered the most successful film within its genre of "sex hygiene" films. Although it faced numerous legal challenges and was condemned by the National Legion of Decency, it became one of the highest-grossing films of the 1940s.
Howard W. "Kroger" Babb was an American film producer and showman. His marketing techniques were similar to a travelling salesman's, with roots in the medicine show tradition. Self-described as "America's Fearless Young Showman", he is best known for his presentation of the 1945 exploitation film Mom and Dad, which was added to the National Film Registry of the Library of Congress in 2005.
A film still is a photograph, taken on or off the set of a movie or television program during production. These photographs are also taken in formal studio settings and venues of opportunity such as film stars' homes, film debut events, and commercial settings. The photos were taken by studio photographers for promotional purposes. Such stills consisted of posed portraits, used for public display or free fan handouts, which are sometimes autographed. They can also consist of posed or candid images taken on the set during production, and may include stars, crew members or directors at work.
Cavalcade of America is an anthology drama series that was sponsored by the DuPont Company, although it occasionally presented musicals, such as an adaptation of Show Boat, and condensed biographies of popular composers. It was initially broadcast on radio from 1935 to 1953, and on television from 1952 to 1957. Originally on CBS, the series pioneered the use of anthology drama for company audio advertising.
A standee is an American term for a large self-standing display promoting a movie, product or event, or point-of-sale advertising, often in the form of a life-size cut-out figure. They are typically made of foam-board, and may range from large self-standing posters to elaborate three-dimensional display devices with moving parts and lights.
A film – also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick – is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and the art form that is the result of it.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls, and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns.
In the Name of the Law is a 1922 American silent melodrama directed by Emory Johnson. FBO released the film in August 1922. The film's "All-Star" cast included Ralph Lewis, Johnnie Walker, and Claire McDowell. The cast also included Johnson and his wife, Ella Hall. Emilie Johnson, Johnson's mother, wrote both the story and screenplay. In The Name of the Law was the first picture in Johnson's eight-picture contract with FBO.
Thomas Jung is an American art director, graphic designer, illustrator, and storyboard artist. He is known for his movie poster art.
References
- "'No war, no hate, no propaganda': promoting films about European war and fascism during the period of American isolationism", Alan Rostron, Journal of Popular Film and Television , Summer 2002.
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