Procrastination (Broke)

Last updated
"Procrastination (Broke)"
Single by J. Cole
Language
  • English
ReleasedJanuary 18, 2023 (2023-01-18)
Genre Hip hop
Length2:59
Songwriter(s)
Producer(s) Bvtman
J. Cole singles chronology
"90 Proof"
(2022)
"Procrastination (Broke)"
(2023)
"On the Street"
(2023)

"Procrastination (Broke)" is a song by American rapper J. Cole. The song was released on YouTube by music producer Bvtman as a surprise song on January 18, 2023. [1] The cover art for the song features a text message from Cole expressing his appreciation for every producer "cooking up and sharing their work with the world" and the song was released by Cole as a "thank you" to Bvtman for helping him find a spark of inspiration. [2] [3]

Background

Since as early as 2019, Cole had announced that a much anticipated album "The Fall Off" could possibly be his last album before his retirement from rap. In the cover art for procrastination (broke), a text message can be seen which states:

"This song should live on your channel and serve as a thank you to you and every producer out there cooking up and sharing their work with the world. It’s a million artists out there right now just like me, hungry and searching every day for something to spark a word, a melody, a hook, a verse, a punchline, a way to vent, or a way to CUT THROUGH."

Cole also stated that he found the beat by typing in "J. Cole type beat" into YouTube. He mentioned that he decided to release the song for those that needed to hear it. [4]

"On a day when I couldn't find much motivation, I was looking for anything to inspire me. Out of curiosity, I typed in "J. Cole type beat" into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this. This is some shit that would normally stay in the vault, but I don't want to hold onto the music like that no more. This is for you and whoever else need to hear it. God bless you bro and keep doing what you do!"

Related Research Articles

A diss track, diss record or diss song is a song whose primary purpose is to verbally attack someone else, usually another artist. Diss tracks are often the result of an existing, escalating feud between the two people; for example, the artists involved may be former members of a group, or artists on rival labels.

<span class="mw-page-title-main">J. Cole</span> American rapper (born 1985)

Jermaine Lamarr Cole is an American rapper and record producer. Born on a military base in Germany and raised in Fayetteville, North Carolina, Cole initially gained attention as a rapper following the release of his debut mixtape, The Come Up, in early 2007. Intent on further pursuing a musical career, he signed with Jay-Z's Roc Nation in 2009 and released two additional mixtapes: The Warm Up (2009) and Friday Night Lights (2010) to further critical acclaim as he garnered a wider following.

<span class="mw-page-title-main">Cardiak</span> American record producer

Carl McCormick, professionally known as Cardiak, is an American record producer. He began producing music in 2008.

<span class="mw-page-title-main">FnZ</span> Australian music producers

FNZ are an Australian record production duo composed of Michael "Finatik" Mulé and Isaac "Zac" De Boni. The group was formed in 2009, signing to fellow producer Jim Jonsin's Rebel Rock Entertainment the following year. They first received credits on his productions for much of the following decade, although they've since expanded their work doing so independently by the 2020s.

<i>Cole World: The Sideline Story</i> 2011 studio album by J. Cole

Cole World: The Sideline Story is the debut studio album by American rapper and record producer J. Cole. It was released on September 27, 2011, by Roc Nation and Columbia Records, with distribution from Sony Music. The album is his first studio release, following three successful mixtapes. In 2007, the album was first recorded and ended, and then began to take place from 2009 to early 2011, featuring the production that was handled mainly by Cole himself, with some production from high-profile producer No I.D. It includes four guest appearances from Trey Songz, Drake, Jay-Z and Missy Elliott.

<span class="mw-page-title-main">Logic (rapper)</span> American rapper (born 1990)

Sir Robert Bryson Hall II, known professionally as Logic, is an American rapper, singer, songwriter, and record producer from Gaithersburg, Maryland. He released his debut mixtape, Psychological: The Mixtape in December 2009 under the name Psychological, thereafter shortening his name to Logic. He gained popularity following his Young Sinatra (2011) mixtape series; its third installment, Young Sinatra: Welcome to Forever (2013) received critical acclaim and led him to secure a recording contract with Def Jam Recordings. Logic's first two studio albums—Under Pressure (2014) and The Incredible True Story (2015)—both peaked within the top five of the U.S. Billboard 200 and received platinum certifications by the Recording Industry Association of America (RIAA).

<span class="mw-page-title-main">HiiiPoWeR</span> 2011 single by Kendrick Lamar

"HiiiPower" is the debut single by American rapper Kendrick Lamar which released on April 12, 2011. The conscious hip hop song also serves as the lead single from his independently released debut album, Section.80 (2011). The song was written by Lamar alongside label cohort Ab-Soul, and features production from rapper J. Cole and backing vocals from the late singer Alori Joh.

<span class="mw-page-title-main">Dreamville Records</span> American record label

Dreamville Records is an American record label founded by American rapper J. Cole and his manager Ibrahim Hamad. The label is currently distributed through Interscope Records, a unit of Universal Music Group. The roster includes Bas, Ari Lennox, Cozz, Omen, Lute, JID, EarthGang, and Cole himself. Dreamville also houses American record producers Elite, Ron Gilmore, and Cedric Brown.

<i>2014 Forest Hills Drive</i> 2014 studio album by J. Cole

2014 Forest Hills Drive is the third studio album by American rapper J. Cole, released on December 9, 2014, by ByStorm Entertainment, Columbia Records, Dreamville Records and Roc Nation.

<span class="mw-page-title-main">Dreezy</span> American rapper

Seandrea Sledge, better known by her stage name Dreezy, is an American rapper, singer, and songwriter. She signed with Interscope Records in 2014 where she released the studio albums No Hard Feelings (2016) and Big Dreez (2019). In 2020, she split from the label and released Hitgirl (2022), a collaboration album with Hit-Boy.

<span class="mw-page-title-main">Sound M.O.B.</span> Music production and songwriting duo

Sound M.O.B. is a music production and songwriting duo consisting of Brandon Tillman, better known as Pyro, and Raul Gonzalez, also known as DJ Ryu. They are best known for producing Kirko Bangz's "Drank In My Cup" & Meek Mill’s "Litty" featuring Tory Lanez.

<i>4 Your Eyez Only</i> 2016 studio album by J. Cole

4 Your Eyez Only is the fourth studio album by American rapper J. Cole. It was released on December 9, 2016, by Dreamville Records, Roc Nation and Interscope Records. The album was Cole's first release with Interscope—his previous albums were released by Columbia Records. 4 Your Eyez Only was released exactly two years after Cole's previous studio album, 2014 Forest Hills Drive.

<span class="mw-page-title-main">JID</span> American rapper (born 1990)

Destin Choice Route, better known by his stage name JID, is an American rapper, singer, and songwriter. Born and raised in Atlanta, he signed with J. Cole's Dreamville Records, an imprint of Interscope Records in 2017. He formed the musical collective Spillage Village with EarthGang in 2010, and later formed the hip hop group Zoink Gang with Smino, Buddy, and Guapdad 4000. His fluent rapping style and usage of wordplay has been highly acclaimed by several music critics.

<span class="mw-page-title-main">YoungBoy Never Broke Again</span> American rapper (born 1999)

Kentrell DeSean Gaulden, known professionally as YoungBoy Never Broke Again or NBA YoungBoy, is an American rapper. From 2015 to 2017, he released eight independent mixtapes and garnered a regional following for his work. He signed with Atlantic Records and Artist Partner Group in the latter year to release the singles "Untouchable" and "No Smoke", both of which marked his first entries on the Billboard Hot 100. Released in January of the following year, his single "Outside Today" became his first to peak within the top 40 of the chart, and received quadruple platinum certification by the Recording Industry Association of America (RIAA). It served as both his mainstream breakthrough and the lead single for his debut studio album, Until Death Call My Name (2018), which peaked at number seven on the US Billboard 200 despite mixed critical reception.

<span class="mw-page-title-main">Tribe (Bas and J. Cole song)</span> 2018 single by Bas with J. Cole

"Tribe" is a song by American rappers Bas and J. Cole. It was released on August 22, 2018, as the second single for Bas's album Milky Way. The song was produced by Childish Major with additional production from J. Cole, and contains a sample of "Zum Zum" performed by Edu Lobo.

<span class="mw-page-title-main">NLE Choppa</span> American rapper (born 2002)

Bryson LaShun Potts,, known professionally as NLE Choppa, is an American rapper and YouTuber from Memphis, Tennessee. He gained recognition with the release of his 2019 single "Shotta Flow", which received platinum certification by the Recording Industry Association of America (RIAA) and peaked within the top 40 of the Billboard Hot 100. The song preceded his debut extended play (EP), Cottonwood, in December of that year.

Dreamville Presents: REVENGE is a documentary based on creation and recording of the compilation album Revenge of the Dreamers III. It was released on July 2, 2019 by Dreamville, to YouTube.

<i>The Off-Season</i> 2021 studio album by J. Cole

The Off-Season is the sixth studio album by American rapper J. Cole. It was released on May 14, 2021, by Dreamville Records, Roc Nation and Interscope Records. The album was executive produced by Cole, Ibrahim Hamad, and T-Minus. It also features guest vocals from Morray, 21 Savage, Lil Baby, Bas, and 6lack. It became Cole's first album since 2013's Born Sinner to contain guest features. Production was handled by multiple producers, including Cole himself, T-Minus, Timbaland, Boi-1da, Frank Dukes, DJ Dahi, Tae Beast, and Jake One, among others.

"Amari" is a song by American rapper J. Cole. It was released on May 14, 2021 on Cole's sixth studio album, The Off-Season.

<i>Folarin II</i> 2021 album by Wale

Folarin II is the seventh studio album by American rapper Wale released on October 22, 2021, by Every Blue Moon, Maybach Music Group and Warner Records. The production on the album was handled by several producers, including Cool & Dre, DJ Khalil, Harry Fraud, Hitmaka, J.U.S.T.I.C.E. League, Lee Major, OG Parker and Rogét Chahayed among others. The album features guest appearances by Rick Ross, Chris Brown, J. Cole, Jamie Foxx, Ant Clemons, Yella Beezy, Maxo Kream, Chase Young, and Shawn Stockman. The album was executive produced by Ross and Wale. It is the sequel to Wale's 2012 mixtape Folarin.

References

  1. Bustard, Andy (19 January 2023). "J. COLE DROPS SURPRISE NEW SONG 'PROCRASTINATION' USING FAN'S YOUTUBE BEAT". hiphopdx.com. Retrieved 15 September 2023.
  2. Madarang, Charisma (19 January 2023). "J. Cole Looks Up His Own Name, Releases Surprise Song 'Procrastination (Broke)'". rollingstone.com. Retrieved 10 September 2023.
  3. Espinoza, Joshua. "J. Cole Drops Surprise Song "Procrastination (Broke)," Recorded After Searching 'J. Cole Type Beat' on YouTube". complex.com. Retrieved 10 September 2023.
  4. Nevares, Gabriel (19 January 2023). "J. Cole Drops New Song "Procrastination (Broke)" On Producer's YouTube Channel". hotnewhiphop.com. Retrieved 10 September 2023.