Project Worldwide

Last updated
Project Worldwide
Company typePrivate
IndustryAdvertising and marketing
Founded2010
Headquarters
Auburn Hills, Michigan
,
U.S.
Key people
Chris Meyer
CEO and Board Member
Website project.com

Project Worldwide, sometimes simplified as Project, is a privately held Auburn Hills, Michigan-based advertising holding company. Founded in 2010, the company owns 14 agencies through an employee stock ownership structure. Project's portfolio of agencies includes ARGONAUT, Darkhorse, G7 Entertainment Marketing, George P. Johnson, MNSTR, Motive, NOMOBO, OS Studios, Partners & Napier, Praytell, Raumtechnik, Spinifex Group, Talisman and Wondersauce.

Contents

Since May 2025, the CEO is Chris Meyer. Previously, the company's Chairman and CEO was Robert G. Vallee Jr.

Project was named in Ad Age's 2024 list of the world's top agency holding companies. [1]

History

Project Worldwide was founded in 2010 by Robert G. Vallee, Jr., then Chairman and CEO of George P. Johnson, an event and brand marketing firm based in Auburn Hills, Michigan. [2] George P. Johnson, which traces its history back to 1914, managed several agencies it had previously acquired, including California-based agency Juxt, Australian agency Spinifex Group and Germany's Raumtechnik. [3] The company's executives formed Project Worldwide as a holding company, to include George P. Johnson, and the company was structured so that its employees would own 100% of the company through an employee stock-ownership plan (ESOP). [4]

In 2011, the company acquired Rochester, NY-based agency Partners & Napier. [5]

In November 2012, the company acquired Denver, Colorado-based full service agency Motive. [6]

In March 2013, Project funded the launch of ARGONAUT, an advertising agency based in San Francisco, which became one of Project's agencies. [7] In May, the company launched shopper marketing firm Shoptology. [8]

In August 2016, Project acquired Brooklyn-based public relations agency Praytell. [9] In October, the company acquired NY City-based digital creative agency Wondersauce. [10]

In March 2017, the company launched Project Pledge, a matching program for employee donations to charitable causes. [11] In October, Project acquired Melbourne, Australia-based consumer engagement agency Dig+Fish. [12]

In December 2018, Project acquired Auckland, New Zealand-based experiential agency Darkhorse. [13]

In October 2019, the company merged its Los Angeles-based agency Pitch into its Denver-based agency Motive. [14]

In March 2021, Project acquired gaming and Gen-Z culture agency OS Studios. [15]

In September 2021, Project's experiential agency George P. Johnson (GPJ) acquired a significant stake in creative agency NOMOBO. [16]

In December 2023, Project made a substantial strategic investment in Dubai-based Talisman, a full-service sports marketing agency. [17]

In September 2024, Project expanded its global capabilities with the acquisition of Paris-based creative agency MNSTR. [18]

References

  1. ↑ https://adage.com/article/datacenter/project-worldwide-agency-report-2024/2552326/
  2. ↑ "A Silicon Valley for Ad Agencies, Only in the Mountains". The NY Times. 2013-08-22. Retrieved 2020-01-18.
  3. ↑ "Project Worldwide Acquires New York Social-Media Agency". AdAge. 2012-06-06. Retrieved 2020-01-18.
  4. ↑ "George P. Johnson Co". Crain's Detroit. 2013-07-14. Retrieved 2020-01-19.
  5. ↑ "Agreeing to Be Bought, but Keeping Autonomy". The NY Times. 2011-03-16. Retrieved 2020-01-18.
  6. ↑ "Project Worldwide Adds Another Shop to Its Growing Network". AdAge. 2012-11-06. Retrieved 2020-01-19.
  7. ↑ "San Francisco's Thriving Agency Start-Up Scene". The NY Times. 2013-03-05. Retrieved 2019-12-17.
  8. ↑ "Project Worldwide Expands With Launch of Shopper Marketing Agency". AdAge. 2013-05-30. Retrieved 2020-01-20.
  9. ↑ "Project acquires Brooklyn-based PR firm Praytell". PR Week. 2016-08-16. Retrieved 2020-01-19.
  10. ↑ "George P. Johnson Co". The Drum. 2016-10-04. Retrieved 2020-01-20.
  11. ↑ "Why One Agency Network Is Pledging to Donate Up to $1 Million Each Year to Nonprofits". AdWeek. 2017-03-12. Retrieved 2020-01-19.
  12. ↑ "Project Worldwide adds Melbourne engagement agency Dig+Fish to its indie agency roster". The Drum. 2017-10-04. Retrieved 2020-01-19.
  13. ↑ "Project WW Buys Darkhorse". Media Post. 2018-12-04. Retrieved 2020-01-20.
  14. ↑ "Project Worldwide Sunsets Los Angeles Agency Pitch, Parts With Co-CEOs". Ad Week. 2019-10-16. Retrieved 2020-01-20.
  15. ↑ "Advertising company Project Worldwide just acquired a specialty agency to help clients like Pepsi capitalize on the red-hot gaming business". Business Insider. 2021-03-18. Retrieved 2024-05-10.
  16. ↑ https://www.gpj.com/news-insights/2021/09/experiential-agency-gpj-invests-in-full-service-creative-video-agency-nomobo/
  17. ↑ https://www.thetalismanagency.com/playbook/project-worldwide-expands-sports-web3-entertainment-capabilities-with-investment-in-talisman
  18. ↑ https://www.globenewswire.com/news-release/2024/09/18/2948299/0/en/Project-Expands-Global-Capabilities-with-Acquisition-of-Paris-Based-Integrated-Creative-Agency-MNSTR.html
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