Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company expanded outside the UK in 1999.
The London Book Fair (LBF) is a large book-publishing trade fair held annually, usually in April, in London, England. LBF is a global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. The 50th event will take place in 2020.
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
InformationWeek is a digital magazine which conducts corresponding face-to-face events, virtual events, and research. It is headquartered in San Francisco, California and was first published in 1985 by CMP Media, later called UBM Technology Group.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
Rakuten OverDrive, Inc. is an American digital distributor of eBooks, audiobooks, music, and video titles. The company provides secure management, digital rights management and download fulfillment services for publishers, libraries, schools, and retailers. OverDrive's catalog includes more than 2 million digital titles from more than 5,000 publishers. The company's global network includes more than 27,000 libraries and schools. OverDrive was founded in 1986 and is in Cleveland, Ohio.
Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015. Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies. The author of several books discussing digital marketing, evolving business models, customer experience and brand innovation, Solis shares his research and insights as a frequent keynote speaker at technology, business and creativity events. His work is credited with influencing the early digital and social marketing landscape. Most notably, he is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008 and revising/re-releasing it again in 2013.
Maxposure Media Group, stylized as MaXposure Media, is Asia's largest inflight and custom publishing house and content marketing company in the genres of lifestyle, luxury, travel, hospitality, retail, enthusiasts, automobile, aviation, entertainment and real estate. It offers magazines, digital content, video, social media, mobile apps, augumented realty, A.I., promotions and events. It was founded by Vikas Johari and Jorge Arauz in Coral Gables, Florida. The CEO & Managing Director is Prakash Johari. Maxposure has offices throughout the world with headquarters in the United States, Singapore, Malaysia, Thailand, India, Bangladesh, UAE, Bahrain, Kuwait, Oman, and Morocco.
Communicate is a monthly trade magazine for the UK corporate communications community. Branding itself as ‘the single voice for stakeholder relations’, Communicate’s focus is on how organisations engage with their stakeholders: the press, investors, employees, regulators, the supply chain and the communities in which they operate. As such, Communicate covers corporate communications, public relations, investor relations, internal communications, corporate social responsibility, crisis communications and public affairs.
Centaur Media is a London-based business information, events and marketing provider to professional and commercial markets. It currently operates through three segments: Xeim, The Lawyer, and Engineering. It was formed in 1981 by Graham Sherren, and is incorporated as a public limited company.
HiPipo is a diversified company with operations covering DIGITAL, Financial Inclusion, MUSIC, EVENTS.
UnGagged is a search engine optimization and digital marketing conference. The purpose of the semi-annual event is to provide a platform for speakers to present uncensored content to audiences behind closed doors without recordings. UnGagged is an international event, but to date all of the presentations, media and related content has been produced in the English language.
G/O Digital is an American company that sells digital marketing solutions to local businesses and franchises in the United States. As of April 2016, the company had more than 482 employees. G/O Digital is a TEGNA Inc. company under the TEGNA Digital umbrella, with such brands as Cars.com, Cofactor, and CareerBuilder. The company is led by President and CEO, Manly Dan.
Book publishing in India refers to the process of book creation within India, a growing field in recent years, which makes the country the sixth-largest book publishing nation in the world. While there is optimism about the growth of Indian publishing, the sector is also afflicted by a lack of accurate figures about books published, knowledge shared and revenues earned. It is further divided between the local and multinational players, the English language and the local languages publishers. Self-publishing and immense free content, which is an offshoot of the digital revolution in print, further challenge the traditional ways of printing. The major players in Academic Publishing are Prentice Hall of India, Wiley India, Taylor and Francis India, New Age, Viva Books, TMH, Jaico and Manakin Press.
Jason Fernandes is an Indian entrepreneur, ICO expert and technology columnist hailing from Goa. A child prodigy, while still a teenager Fernandes founded the internet portal ZeoCities.com, the non-profit LDKids.org and wrote for CHIP Magazine. Later, while studying at the University of Texas, Austin, Fernandes co-invented the world's first legal Internet-based DVR, InstantTV, and was part of the founding team at PerceptiveI. After moving to Goa in 2012, Fernandes began working as a monthly technology columnist for GlobeAsia Magazine, Indonesia. He has also founded the IoT company SmartKlock Inc and two Blockchain companies, FUNL Corp, and Malta-based AET Ventures (AEToken), of which he is presently the COO. Fernandes has advised state governments and political parties on IT and education policies. He also writes for various technology media publications and has spoken at cryptocurrency and TEDx events.
Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
The OMR Festival, known as the Online Marketing Rockstars Festival (OMR) through 2017, is one of the world’s largest events for digital marketing and tech. Since its founding in 2011, the annual OMR Festival has taken place in Hamburg, Germany. The organizer of the event is Ramp 106 GmbH; the team of founders includes Philipp Westermeyer, Tobias Schlottke, Christian Müller and Christian Byza.
