Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
Professional services are occupations in the service sector requiring special training in liberal arts and pure sciences education or professional development education. Some professional services, such as architects, accountants, engineers, doctors, and lawyers require the practitioner to hold professional degrees or licenses and possess specific skills. Other professional services involve providing specialist business support to businesses of all sizes and in all sectors; this can include tax advice, supporting a company with accounting, IT services, public relations services or providing management services.
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics.
Ruder Finn is a public relations firm with headquarters in the United States and China. It is a large privately owned communications agency, serving corporations, governments, and non-profits. It also has offices in San Francisco, London, Washington, D.C., Singapore, and several Indian metro areas including the National Capital Region.
Chime Communications Limited is a marketing services company headquartered in Westminster, London, England. Chime is the holding company for companies which include sports marketing, public relations, advertising, digital, marketing, research, corporate responsibility and healthcare communications.
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.
APCO Worldwide is an independent global public affairs and strategic communications consultancy. With 680 employees in 35 worldwide locations, it is also the fifth largest independently owned PR firm in the United States. Headquartered in Washington, D.C., APCO was founded in 1984 by Margery Kraus, who is now the firm's Executive Chairman.
Metrica is a global media analysis, media evaluation and PR planning consultancy and is now part of the Gorkana group. Headquartered in London, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
Bain & Company is an American management consulting company headquartered in Boston, Massachusetts. The firm provides advice to public, private, and non-profit organizations. One of the Big Three management consultancies, Bain & Company was founded in 1973 by former Group Vice President of Boston Consulting Group Bill Bain and his colleagues, including Patrick F. Graham. In the late 1970s and early 1980s, the firm grew rapidly. Bill Bain later spun off the alternative investment business into Bain Capital in 1984 and appointed Mitt Romney as its first CEO. Bain experienced several setbacks and financial troubles from 1987 to the early 1990s. Romney and Orit Gadiesh are credited with returning the firm to profitability and growth in their sequential roles as the firm's CEO and chairman respectively.
Dilip Cherian, is a communications consultant, a political campaign advisor and a practicing political & policy professional. He is also involved with political lobbying and bureaucracy decision making. He was conferred with the Lifetime Achievement Award at the 12th edition of the India PR & Corporate Communications Awards
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee.
Dr. (Prof.) Kewal Krishan Anand was a management consultant in India. After completing his post-doctoral training at Harvard University in the US, he returned to India as founding Professor at IIM Ahmedabad from 1965 to 1969. Thereafter, he set up the HR department at Larsen & Toubro, a large industrial group in India, as founding Chief Organization Manager from 1969 to 1973. Finally, he founded his consulting firm Anand & Associates in Bombay and was a management thinker in India from the 1970s till 2000 advising large corporations, family businesses and non-profit organizations.
Cunningham Communication, Inc. was a prominent public relations firm in Silicon Valley in the 1980s and 1990s that had many well-known clients in high-tech, including Adobe, Cisco, Motorola, PeopleSoft, Hewlett-Packard, and the IBM Consumer Division. It was founded by Andy Cunningham in 1985, after she left Regis McKenna.
The International Council of Management Consulting Institutes (ICMCI) has since 1987 been the professional body worldwide for management consultants. ICMCI since 2013 is called CMC-Global.
CCgroup is an international B2B technology PR, AR and marketing consultancy with deep, specialist specialist knowledge across mobile and telecoms, fintech, enterprise technology, deep tech and cybersecurity. CCgroup offers fully integrated marketing communications services to the technology businesses it work with. From strategy definition to media relations to multi-channel demand generation, for more than 30 years CCgroup has been helping clients drive market entry campaigns, get funding, grow their customer base and successfully execute exit programmes.
Barnet & Reef Associates public relations firm was based out of New York City, founded in 1958 by Sylvan M. Barnet Jr. and Arthur Reef. Known for creating an international public relations network entitled PR International, which was essentially Barnet & Reef's operating organization abroad, Barnet & Reef worked in the international market until it merged with Harshe-Rotman & Druck in 1964. After a series of mergers in the 1980s, it became part of what is now Ruder Finn.
Rajesh Gopinathan is the outgoing CEO and Managing Director of Tata Consultancy Services (TCS), an Indian IT services and consulting organization and one of the country's largest employers. He was elevated to the role of Chief Executive in February 2017 after serving as the Chief Financial Officer since 2013. Rajesh is one of the youngest CEOs in the Tata Group.
Sharif D Rangnekar is a communications consultant, a former journalist and human rights activist. He is the ex-CEO and ex-chairman of Integral PR. Sharif has been the chairperson and President of the Public Relations Consultants Association of India (PRCAI). Sharif is also the founder of Friends of Linger - a concept band. The band released two songs Head Held High which is dedicated to the LGBTQ community in India, and Miss you, portraying a love story between two gay men. The Central Board of Film Certification (CBFC) gave Miss you an A certificate, and found 10 seconds of video objectionable. The Film Certification Appellate Tribunal (FCAT) later rescinded the directive from CBFC. Rangnekar published his first book Straight to Normal with Rupa Publications.
