Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising is also a part of broader PR activities.
The following outline is provided as an overview of and topical guide to public affairs:
Management consulting is the practice of providing consulting services to organizations to improve their performance or in any way to assist in achieving organizational objectives. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external advice and accessing consultants' specialized expertise regarding concerns that call for additional oversight.
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which a company depends. It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics.
Bell Pottinger Private was a British multinational public relations, reputation management and marketing company headquartered in London, United Kingdom. On 12 September 2017 it went into administration (bankruptcy) as a consequence of a scandal caused by its activities in South Africa.
Elliot J. Schrage is an American lawyer and business executive. Until June 2018, he was vice president of global communications, marketing, and public policy at Facebook, where he directed the company's government affairs and public relations efforts. He then served as vice president of special projects at Facebook.
Burson is a global public relations and communications firm, headquartered in New York City, focused on building reputation for clients.
Corporate services or business services are activities which combine or consolidate certain enterprise-wide needed support services, provided based on specialized knowledge, best practices, and technology to serve internal customers and business partners. The term corporate services providers (CSPs) is also used.
APCO Worldwide is an independent global public affairs and strategic communications consultancy. With 680 employees in 35 worldwide locations, it is also the fifth largest independently owned PR firm in the United States. Headquartered in Washington, D.C., APCO was founded in 1984 by Margery Kraus, who is now the firm's Executive Chairman.
Lobbying in the United Kingdom plays a significant role in the formation of legislation and a wide variety of commercial organisations, lobby groups "lobby" for particular policies and decisions by Parliament and other political organs at national, regional and local levels.
Public affairs generally refers to the engagement efforts between organizations, often times in the context of building business or governmental relationships. The industry has developed over recent years and is normally considered a branch or sub-discipline of public relations (PR). Having such a broad range of coverage regarding its definition, public affairs is, by nature, a hybrid of disciplines that relies heavily on strategic communication. While often equated with lobbying, this is usually only a small part of what a public affairs practitioner might do. Other typical functions include research, strategy planning and providing advice. Dr. Juan-Carlos Molleda writes, “Many types of organizations virtually and physically interact and communicate with publics and/or audiences outside of their own country of origin to build a dynamic set of relationships. Trade, direct foreign investment, political coalitions, worthy global causes, information flow, and social networking, among other phenomena, are increasing the complexity of those relationships dramatically”.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
Tony Harrison is a communications consultant from Tasmania who has worked in journalism, public relations, marketing, and government relations. He is a former political journalist, a former press secretary for two Tasmanian Premiers, and a former corporate affairs manager with the Australian Tourist Commission. Additionally, Harrison is a former executive chairman of Corporate Communications, the Tasmanian public relations, marketing, and government relations consulting firm. Harrison has also been involved in providing corporate advice and political lobbying services to clients in Tasmania and Australia, as well as overseeing community consultation programs for the corporate sector and the government. He is the former national president of the Public Relations Institute of Australia (PRIA), past president of the PRIA in Tasmania, and a member of the Australian Institute of Company Directors (AICD) council.
Dilip Cherian, is a communications consultant, a political campaign advisor and a practicing political & policy professional. He is also involved with political lobbying and bureaucracy decision making.
Maxim Behar is a Bulgarian businessman of Jewish descent. He is the CEO and Chairman of the Board of M3 Communications Group, Inc, a public relations and public affairs company, and a Hill+Knowlton Strategies partner since 2000. Behar is also president of the International Communications Consultancy Organization, board member of PR Museum in New York, and a frequent speaker at national and international events. He is also Chairman of the Board of World Communications Forum in Davos.
The Public Relations and Communications Association (PRCA) is a trade association for the public relations sector in the United Kingdom. The association lobbies on behalf of its member companies and also provides a forum for sharing information. It is the largest PR association in Europe, with more than 12,000 members including agencies, in-house communications teams and individual media professionals.
The Glover Park Group was an American communications consulting firm headquartered in Washington, D.C. The company was founded in 2001 by former White House and Democratic campaign officials Carter Eskew, Michael Feldman, Joe Lockhart and Chip Smith. In January 2021, the firm merged with Finsbury and Hering Schuppener to form Finsbury Glover Hering, which itself later merged in December 2021 with New York City-based Sard Verbinnen & Co to form FGS Global.
NBCC (India) Limited, formerly known as National Buildings Construction Corporation is a public sector undertaking (PSU) company under the Ministry of Housing and Urban Affairs, Government of India.
The International Council of Management Consulting Institutes (ICMCI) has since 1987 been the professional body worldwide for management consultants. ICMCI since 2013 is called CMC-Global.
The Centre for Corporate Public Affairs is a Sydney-based membership organisation dedicated to identifying and spreading best practices in managing corporate public affairs globally. It has about 120 members from corporations, industry associations, and government business enterprises operating across the Asia Pacific.
