Public Relations Society of India

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The Public Relations Society of India is a not-for-profit organisation in India for working professionals in the public relations field. It has been in existence since 1958 and later became a formal organisation in 1966. The society has 23 regional chapters who is responsible for electing the national council of the society.

Contents

The Society celebrates National Public Relations Day on 21 April and also confers PRSI Awards to deserving individuals and organisations. [1] [2]

The first National Council president was Kali H Mody. Since 2006, PRSI national council has been managed by Dr Ajit Pathak as president. [3]

History

The society began operating in 1958 as an informal body of PR professionals to improve and distribute essential information to the sector. The society was registered and founded in 1966 under the Societies Act 1961 by Kali H. Mody. [4]

Later in 1968, the Public Relations Circle, Kolkata was merged into PRSI to concentrate on the nationwide growth of the society. This had been decided in the First All India PR Conference on April 21, 1968, which happened in New Delhi. [5] After this, the Kolakta chapter of PRSI was also founded in 1969. Following this, Chennai, Delhi and Mumbai chapters were founded in the same year. [6]

Works and activities

PRSI and its regional branches organise lectures, seminars, workshops and discussions on topics and issues related to public relations. The organisation launched a voter awareness campaign in April 2024 ahead of the 2024 Lok Sabha elections. Its aim was to create awareness among first-time voters and young voters. [7] PRSI also conduct workshops for professionals. The workshops are meant to prioritise the issues and challenges being faced by professionals. In April 2025, PRSI organised a workshop on AI and its responsible use in work. [8]

PRSI and all its regional chapters conduct elections to elect the executive members and office bearers at the national council and regional levels. [9] [10]

National Public Relations Day

PRSI observes National Public Relations Day on 21 April. All the regional chapters do events on this day to mark the importance of 21 April in Indian public relations history and also to exhibit the importance of Public Relations in developing India. [11] [12] [13]

National PRSI Awards

PRSI gives awards in various categories to various national organizations, institutions and individuals for their contribution to public relations. [14] These awards are called National PRSI Awards. [15] [16]

See also

References

  1. ↑ Hyderabad Correspondent, Special (2019-12-17). "NLCIL bags two awards". The Hindu. ISSN   0971-751X . Retrieved 2025-07-16.{{cite news}}: |last= has generic name (help)
  2. ↑ Service, Statesman News (2024-12-23). "NMDC shines with six coveted PRSI National Awards in R&D, CSR, and communications". The Statesman. Retrieved 2025-07-16.
  3. ↑ "Indraprastha Dialogue 2025 explores role of journalism". The Indian Express. 2025-03-03. Retrieved 2025-07-16.
  4. ↑ "National PR Day: Honouring the Founding Fathers of PR Industry - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. 2024-04-23. Retrieved 2025-07-16.
  5. ↑ Sahoo, Sanjaya Kumar; Nayak, Suresh Chandra (2022-05-12). "Revisiting Public Relations Profession in India: A Systematic Literature Review". Journal of Creative Communications: 09732586221095311. doi: 10.1177/09732586221095311 . ISSN   0973-2586.
  6. ↑ "Public Relations Society of India". Public Relations Society of India. 2020-05-31. Retrieved 2025-07-16.
  7. ↑ The Hindu Bureau, The Hindu (2024-04-30). "PRSI conducts voter awareness campaigns for students in Visakhapatnam". The Hindu. ISSN   0971-751X . Retrieved 2025-07-16.
  8. ↑ "AI must serve humanity, not replace it: Experts stress responsible use at Dehradun PR workshop". The Indian Express. 2025-04-22. Retrieved 2025-07-16.
  9. ↑ Hyderabad Bureau, The Hindu (2024-09-09). "Office-bearers of PRSI Hyderabad chapter elected". The Hindu. ISSN   0971-751X . Retrieved 2025-07-16.
  10. ↑ Chennai Bureau, The Hindu (2024-08-23). "Public Relations Society of India elects new executive committee members". The Hindu. ISSN   0971-751X . Retrieved 2025-07-16.
  11. ↑ The Hindu Bureau, The Hindu (2025-04-21). "National Public Relations Day observed". The Hindu. ISSN   0971-751X . Retrieved 2025-07-16.
  12. ↑ PR, ANI (2023-04-24). "SMEBIZZ celebrated National Public Relations(P.R) Day and celebrating importance of PR". ThePrint. Retrieved 2025-07-16.
  13. ↑ Sundar, MV Syam (2025-04-24). "Irresponsible usage of tech may cause damage". www.thehansindia.com. Retrieved 2025-07-16.
  14. ↑ "Rich haul for NMDC at PRSI Awards". The Hindu. 2022-04-22. ISSN   0971-751X . Retrieved 2025-07-26.
  15. ↑ ":: IIMV - Indian Institute of Management Visakhapatnam ::". www.iimv.ac.in. Retrieved 2025-07-26.
  16. ↑ "Public Relations Society of India announces 3 national awards to MSETCL". The Indian Express. 2023-11-20. Retrieved 2025-07-26.
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