Publicus Asia

Last updated
Publicus Asia
Company typeAdvertizing and marketing
Industry Opinion polling
Founded2003 (2003) [1]
FounderMaria Lourdes Tiquia [2] ,
Lilibeth Amatong
Headquarters
Pasig, Metro Manila
,
Philippines
Area served
 Philippines
Website publicusasia.com

Publicus Asia, Inc. (stylized as PUBLiCUS) is a public opinion polling body in the Philippines. [3] Aside from market research, it also provides government relations, campaigns management, leadership skills training, and strategic communications services.

Contents

History

Publicus was founded in 2003 by Maria Lourdes Tiquia, a political science graduate from the University of the Philippines Diliman, and Lilibeth Amatong, a graduate of communication arts at Maryknoll College Foundation. [4] [5]

In March 2023, Publicus Asia partnered with the University of Makati for a public briefing following a two-year COVID lockdown called PAHAYAG. [6] It released PAHAYAG 2023 which surveyed government agencies in the area of delivery of services to the public. [7]

Criticism

House Deputy Speaker Lito Atienza criticized Publicus Asia's political surveys, calling them biased and politically motivated. He argued that the surveys aim to create a "bandwagon" effect and should not be trusted. Publicus Asia, founded by Malou Tiquia, described its surveys as independent and non-commissioned, with the 2021 PAHAYAG Final List survey polling 1,500 respondents. [8]

See also

References

  1. ↑ "ABOUT PUBLiCUS Asia, Inc". Devex International Development. Retrieved June 21, 2024.
  2. ↑ "Malou Tiquia". #ACPC2022 Website. Retrieved September 6, 2024.
  3. ↑ Baroña, Franco Jose C. (2022-04-25). "Malapitan tops Publicus Asia mayoral survey". The Manila Times. Retrieved 2023-04-07.
  4. ↑ "PUBLICUS ASIA FOUNDER MALOU TIQUIA". POLITIKO.COM.PH. Retrieved February 16, 2024.
  5. ↑ Agoncillo, Jodee (August 28, 2017). "Duterte No. 1 most loving, caring and decisive leader – survey". INQUIRER.NET. Retrieved February 16, 2024.
  6. ↑ "PUBLiCUS Asia partners with the University of Makati for PAHAYAG". University of Makati. March 21, 2023. Retrieved February 16, 2023.
  7. ↑ "Relevance of surveys of government agencies". Manila Bulletin. July 1, 2023. Retrieved July 23, 2023.
  8. ↑ Rosario, Ben (November 23, 2021). "House leader slams Publicus Asia surveys as 'biased; mere 'political propaganda'". Manila Bulletin. Retrieved November 23, 2021.
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