Last updated
PredecessorBig Ads
Founded1997;23 years ago (1997)
Key people
    • Beth Cotenoff, Senior VP
    • John Basso, Senior VP
    • Sarah Simmons, President
    • Sean Blixseth, CEO
Website www.rwest.com

R\West is an American advertising agency based in Portland, Oregon that provides marketing, public relations, and related services. They are best known for the Trunk Monkey commercials, which they created in collaboration with Limbo Films for Suburban Auto Group. [1] The agency gained national attention as dealerships across the U.S. licensed the ads. They also received some negative publicity from animal rights activists over their use of a trained chimpanzee. [2]


R\West is also notable for designing an award-winning kids' meal program for the fast food chain Burgerville. The program received the Grand Award in the 2004 Best Kids' Menu in America Competition. Through comic books, games and toys, young diners learn about locally grown food and natural resources in the Pacific Northwest. [3]

The company was founded in 1997 as Big Ads, and later changed its name to R\West. According to President Sean Blixseth (not to be confused with lawyer Sean Reed Blixseth), the 'R' in R\West stands for the messenger Revere, symbolizing the company's role as a messenger for its clients. [4]

Main Clients


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  1. Limbo Films and R\West Team Up for 2nd Nationally-Syndicated Car Dealership Ad Campaign. 26 Mar 2008.
  2. Jung, Helen. "Trunk Monkey antics win over fans far, wide", The Seattle Times. 03 Feb 2007.
  3. "Burgerville's New Kids Meal Program Named Best in America", Allbusiness.com 16 Mar 2004.
  4. 1 2 "Big Ads changes name, adds staff". Portland Business Journal. February 28, 2003. Retrieved 2009-04-09.
  5. 1 2 Shelly Strom (October 1, 2004). "Chimp is a champ for Portland ad agency". Portland Business Journal. Retrieved 2009-04-09.
  6. "Awards: Entrepreneur recognized". Portland Business Journal. June 15, 2007. Retrieved 2009-04-09.