Trunk Monkey is a concept originally created in January, 2000 by Sean Sosik-Hamor for the automotive group of Subaru enthusiasts in the New England Subaru Impreza Club, or NESIC. The original concept of a "Trunk Monkey" was a small stuffed animal placed in the trunk of a vehicle which came alive and jumped from side to side to help distribute weight during "spirited driving maneuvers".
The Trunk Monkey television ads, loosely based on this concept, were created in 2003 by the advertising agency R\West in Portland, Oregon. Originally created for the Suburban Auto Group of Sandy, Oregon, the spots have also been syndicated to multiple dealerships across the country.
The commercials focus on the Trunk Monkey, a fictional dealer-installed option on cars. The optional feature consists of a live chimpanzee inside the trunk and a special button in the passenger compartment. The button is pressed in situations not found in the user's manual such as handling irate drivers in traffic, dealing with unruly children throwing eggs at the car, negotiating with highway patrol officers after being pulled over, helping deliver a child when a nearby hospital is not accessible, or dispatching a gang in the parking lot. The Trunk Monkey is also portrayed as an effective theft deterrent, as seen in one commercial where the chimpanzee knocks out a would-be car thief and throws him off a bridge. The chimpanzee also administers first aid to the driver after an accident. In addition, its security abilities are effective during a driver's daughter's first date or an alien invasion.
Among private military companies, a rear gunner in an SUV is often referred to as a trunk monkey.
The term is also used loosely in military circles for mechanized infantry, especially when dismounted from their vehicles.
The Subaru Forester is a compact crossover SUV that has been manufactured by Subaru since 1997. The Forester shares its platform with the Impreza.
The Subaru Outback is an automotive nameplate used by the Japanese automaker Subaru for two different vehicles: a crossover station wagon, the Outback, and an Impreza-derived hatchback, the Outback Sport (1994–2011).
The Subaru Impreza is a compact car that has been manufactured by the Japanese automaker Subaru since 1992. It was introduced as a replacement for the Leone, with the predecessor's EA series engines replaced by the new EJ series. It is now in its fifth generation.
The Subaru B9 Scrambler is an open two-seat concept sports car from Subaru featuring classic styling. It is 4.2 metres (165.4 in) long and powered by a 140 hp (104 kW) gasoline-electric hybrid engine. It was designed by Andreas Zapatinas.
The Subaru Leone is a compact car produced by the Japanese car manufacturer Subaru from 1971 to 1994. The word leone is Italian for lion.
A smart key is an electronic access and authorization system that is available either as standard equipment, or as an option in several car designs. It was first developed by Siemens in 1995 and introduced by Mercedes-Benz under the name "Keyless-Go" in 1998 on the W220 S-Class, after the design patent was filed by Daimler-Benz on May 17, 1997.
A smart entry system is an electronic lock that controls access to a building or vehicle without using a traditional mechanical key. The term keyless entry system originally meant a lock controlled by a keypad located at or near the driver's door, which required entering a predetermined numeric code. Such systems now have a hidden touch-activated keypad and are still available on certain Ford and Lincoln models.
In road vehicles, the parking brake, also known as a handbrake or emergency brake (e-brake), is a mechanism used to keep the vehicle securely motionless when parked. Parking brakes often consist of a cable connected to two wheel brakes, which is then connected to a pulling mechanism. In most vehicles, the parking brake operates only on the rear wheels, which have reduced traction while braking. The mechanism may be a hand-operated lever, a straight pull handle located near the steering column or a foot-operated pedal located with the other pedals.
The Subaru Legacy is a mid-size car built by Japanese automobile manufacturer Subaru since 1989. The maker's flagship car, it is unique in its class for offering all-wheel drive as a standard feature, and Subaru's traditional boxer engine. The Legacy was sold as the Liberty in Australia out of deference to Legacy Australia, an organisation dedicated to caring for the families of military service veterans.
The Subaru SRD-1 was a luxury sports wagon concept car that was never put into production.
The GINA Light Visionary Model is a fabric-skinned shape-shifting sports car concept built by BMW. GINA stands for "Geometry and functions In 'N' Adaptations". It was designed by a team led by BMW’s head of design, Chris Bangle, who says GINA allowed his team to "challenge existing principles and conventional processes." Other designers include Anders Warming.
The first generation Subaru Legacy is a mid-size family car / wagon developed by Fuji Heavy Industries. The Legacy was an all new model, and was considered a notable departure from Subaru products in the past.
The second-generation Subaru Legacy was marketed in Japan from October 1993, and July 1994 marked the second generation in North America with a full body and chassis revision. The exterior was designed by Olivier Boulay in 1991, during his tenure at Subaru. The tail light appearance on both the sedan and wagon was influenced by the taillights on the SVX.
R\West is an American advertising agency based in Portland, Oregon that provides marketing, public relations, and related services. They are best known for the Trunk Monkey commercials, which they created in collaboration with Limbo Films for Suburban Auto Group. The agency gained national attention as dealerships across the U.S. licensed the ads. They also received some negative publicity from animal rights activists over their use of a trained chimpanzee.
Subaru (スバル) is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation, the twenty-first largest automaker by production worldwide in 2017.
The Toyota 86 and the Subaru BRZ are 2+2 sports cars jointly developed by Toyota and Subaru, manufactured at Subaru's Gunma assembly plant.
The Subaru Ascent is a three-row mid-size crossover SUV made by Subaru. It is the largest automobile Subaru manufactures. The seven or eight-seat passenger SUV, with the design based on the VIZIV-7 concept, made its debut at the LA Auto Show on November 28, 2017. The Ascent became available in the third quarter of 2018. Like its American-built predecessor the Tribeca, the Ascent is not sold in Japan.
The Subaru XV is a subcompact crossover built by Subaru as a successor to the Outback Sport in the United States and Canada, and the Impreza XV internationally. Like the Outback Sport, the Crosstrek is a lifted Impreza hatchback with minor differences, though with a more substantial lift than the Outback Sport.
The Subaru WRX is an all-wheel drive sport compact car manufactured by the Japanese automaker Subaru, originally based on the Impreza created for the World Rally Championship in 1992. Subaru claimed the name WRX stands for "World Rally eXperimental". Since 2014, the WRX lineup has been split from the Impreza, with a different body style that is not offered as an optional hatchback/wagon.