 | |
| Industry | Fashion |
|---|---|
| Founder | Paco Rabanne |
| Headquarters | , France |
Number of locations | 4 (2023) |
Key people |
|
| Parent | Puig |
| Website | rabanne |
Rabanne previously known as Paco Rabanne is a French luxury fashion house founded in 1966 by the Spanish-born naturalised-French fashion designer Paco Rabanne.
In 1968 a licensing deal was signed for perfumes with Puig. [1]
Puig acquired the house in 1986. [2]
The house’s couture line was discontinued in 1999. [3]
Patrick Robinson was appointed as the brand’s creative director in December 2004. [4]
In late 2016 a store opened at 12 Rue Cambon in Paris, France in a 60 m2 (650 sq ft) space. [5] [6]
On 3 March 2020 a store was opened at 54 Rue du Faubourg Saint-Honoré but it was closed by 2022. [7]
In November 2021 it was announced that the chain would open a 1,650 sq ft (153 m2) flagship store at 39 Avenue Montaigne, the space would replace a Nina Ricci store. [8] The store was opened in January 2022. [9]
Nadia Dhouib was appointed as the brand’s general manager in April 2022 after working for Galeries Lafayette. [10] In an interview with Vogue Arabia she stated that she wanted to help create a unified voice from the fashion to fragrance divisions and also broaden the brand’s audience. [11]
In 2023 the brand was rebranded from Paco Rabanne to Rabanne. Along with this Rabanne Makeup was launched and made available in Selfridges, Sephora and Ulta. They also created a collection with H&M. [12]
In 1968 Paco Rabanne and Puig began working together and in 1969 the first Paco Rabanne fragrance "Calandre" was launched. [1] [14]
1 Million was launched in 2008 and it was the last scent that Paco Rabanne helped developed. [15] Since the launch it has Rabanne's most popular mens fragrance and one of the most popular worldwide. [16] In 2022 WWD rated the fragrance as one of the 100 greatest fragrances. [17] Since 1 Million launched other editions have versions of the fragrance have been released including 1 Million Privé (2016), [18] 1 Million Lucky (2018), [19] 1 Million Parfum (2020), [20] 1 Million Elixir (2022), [16] 1 Million Royal (2023), [21] 1 Million Golden Oud (2023). [22] A feminine version of the fragrance was launched in 2010 called "Lady Million". [23] [24] In 2014 Lady Million Eau My Gold! was launched followed by Lady Million Merry Millions! in 2015. [25] [26] Others include Lady Million Privé (2016), [18] Lady Million Lucky (2018),[ citation needed ] Lady Million Empire (2019), [27] Lady Million Fabulous (2021), [28] Lady Million Royal (2023). [21] Along with this 1 Million and Lady Million fragrances have been launched in collaboration with Monopoly and Pac-Man. [29] [30]
Launched include Olympéa which was launched in 2015 and has since had variations Olympéa Aqua (2016), [31] Olympéa Legend (2019), [32] Olympéa Blossom (2021), [28] Olympéa Solar (2022) [33] and Olympéa Flora in 2023. [34] Fame was launched in 2022 with an ad campigan featuring actress Elle Fanning and in 2023 Fame Blooming Pink was launched. [35] [36] "Phantom" was launched in 2021. [28] Invictus was launched in 2013 and followed by Invictus Legend (2019), [32] Invictus Victory (2021), Invictus Platinum (2022) and Invictus Victory Elixir (2023).[ citation needed ] Other fragrances include Paco Rabanne Pour Homme (1973), XS (1994), Ultraviolet (1999), Black XS (2005), Pure XS (2017) and more.
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