History
Brothers Bhavin and Divyank Turakhia founded Radix in 2012. [1] The company was founded with the objective of applying for and operating new gTLDs through ICANN’s expansion program. [2] Prior to Radix, the two had founded the tech venture Directi in 1998, when they were in their teens. [3] Radix was initially a subsidiary of Directi. [4]
Around 2014, Radix also launched the new top-level domains “.website,” “.host,” “.press,” and “.space.” [5] The company has since launched more domain extensions including “.online,” “.store,” “.tech,” “.site,” “.fun,” and “.uno.” [6] [7]
Radix formed an anti-piracy partnership with the MPAA in 2016, which was the MPAA’s first anti-piracy partnership with a domain name registry outside the United States. [8] [9] [10] As part of the agreement, Radix would prevent pirate sites from using domain names and report copyright-infringing sites. [8]
In 2018, Sandeep Ramchandani was appointed as Radix’s global CEO, succeeding Bhavin Turakhia. [11] [12]
In 2019, two of its TLDs, “.online” and “.site” domain names surpassed 1 million domains under management. [13] [14]
Radix launched the business name generator Namify in September 2020. [15] The app uses artificial intelligence to generate legally available business names and business logos based on the prompt given by the user. [16] [17]
Radix secured its largest non-.com gTLD sale to date after selling the domain “Betting.online” directly to a buyer for $400,000 in 2023. [18]
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