| Rainbow Crafts | |
| Company type | Subsidiary | 
| Industry | Toys | 
| Founded | 1956 | 
| Founder | Noah McVicker, Joseph McVicker | 
| Defunct | 1971 | 
| Fate | Merged with Kenner in 1971 | 
| Successor | Kenner | 
| Headquarters | United States | 
| Products | Play-Doh | 
| Parent | Independent (1956–1965) General Mills (1965–1971) | 
Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products. [1] [2] The company manufactured Play-Doh, a modeling compound for children. [1] [2] Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh. [1] [2] In 1971, Rainbow Crafts and Kenner merged.
Hasbro currently manufactures Play-Doh.[ citation needed ]