Raleigh Dirt Cross

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The Raleigh Dirt Cross was a children's bicycle manufactured from 1996-1999 by the Raleigh Bicycle Company of Nottingham, England.

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Design and styling

The Dirt Cross was very unusual design and is best described as a hybrid of a Grifter and a mountain bike. It was fitted with 20 and 24 inch wheels, and the styling of the handlebars and frame were similar to those of a BMX, with dimensions designed to accommodate 6 to 10 year olds. The Dirt Cross was fitted with 5 or 10 speed Shimano gears and a twist-grip gear controller as standard. It is possible that the design was influenced by the [[Raleigh Grifter,Strika and Boxer as the bikes were fitted with imitation front suspension forks[ citation needed ]. Although children's bikes with functional suspension forks were available from Raleigh during the late 1990s, those fitted to Dirt Cross were purely cosmetic. The bikes came in the colours green,red and silver.

Advertising

Television and poster advertisements [1] for the Dirt Cross featured the Nottingham Forest defender Stuart Pearce . [2] The Dirt Cross was the first children's bike to be advertised by Raleigh using a multimedia application complete with MPEG video clips running on interactive public information kiosks.

Despite the rather high profile marketing campaign, sales of the Dirt Cross appear to be quite low[ citation needed ]. Production ceased in 1999 with no similar replacement model.

Go Kart

The Dirt Cross title was later used on a children's Go Kart from Raleigh which is still on sale in 2009.

Related Research Articles

Mountain bike Type of bicycle

A mountain bike (MTB) or mountain bicycle is a bicycle designed for off-road cycling. Mountain bikes share some similarities with other bicycles, but incorporate features designed to enhance durability and performance in rough terrain. These typically include a suspension fork, large knobby tires, more durable wheels, more powerful brakes, straight, extra wide handlebars to improve balance and comfort over rough terrain, lower gear-ratios for climbing steep grades and sometimes rear suspension to really smooth out the trail.

Mountain biking Bicycle sport

Mountain biking is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability and performance in rough terrain, such as air or coil-sprung shocks used as suspension, larger and wider wheels and tyres, stronger frame materials, and mechanically or hydraulically actuated disc brakes. Mountain biking can generally be broken down into five distinct categories: cross country, trail riding, all mountain, downhill, and freeride.

Touring bicycle

A touring bicycle is a bicycle designed or modified to handle bicycle touring. To make the bikes sufficiently robust, comfortable and capable of carrying heavy loads, special features may include a long wheelbase, frame materials that favor flexibility over rigidity, heavy duty wheels, and multiple mounting points.

Utility bicycle

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Bicycle fork Bicycle piece

A bicycle fork is the part of a bicycle that holds the front wheel.

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Dirt jumping

Dirt jumping is the practice of riding bikes over jumps made of dirt or soil and becoming airborne. Dirt Jumping evolved alongside BMX racing and is similar to BMX or Mountain bike racing in that the rider jumps off of mounds of dirt, usually performing a midair trick in between. It differs in that the jumps are usually much larger and designed to lift the rider higher into the air. Additionally, the goal is not to complete the course with the fastest time, but rather to perform the best tricks with the best style. But dirt Jumpers are not Off-road BMX’s.

Bicycle suspension Bicycle part

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Raleigh Bicycle Company British bicycle manufacturer

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Bicycle handlebar

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The Raleigh Strika was a children's bicycle manufactured between 1976 and 1983 by the Raleigh Bicycle Company of Nottingham, England. It was part of the Action Bikes range, smaller in size than the Grifter but larger than the Boxer, with frame dimensions designed to accommodate 6 to 10 year olds.

Wheelie bike

A wheelie bike, also called a dragster, muscle bike, high-riser, spyder bike or banana bike, is a type of stylized children's bicycle designed in the 1960s to resemble a chopper motorcycle and characterized by ape hanger handlebars, a banana seat with sissy bar, and small wheels. Notable examples include the Schwinn Sting-Ray and Krate lines and the Raleigh Chopper line. Other notable manufacturers and retailers that offered models include AMF, CCM, Columbia, Huffy, Iverson, J. C. Penney, Malvern Star, Monark, Murray, Ross, Sears, and Vindec.

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References

  1. "Television and Poster Advertisements" . Retrieved 11 February 2013.
  2. Raleigh Dirt Cross advertising poster and television commercial