Ratio (company)

Last updated
Ratio
Company type Private
Industry Fintech
Founded2021
FounderAshish Srimal, Mason Blake
Area served
Global
Website www.ratiotech.com

Ratio is a San Francisco-based fintech company that provides technology procurement and funding services through its platform. The company integrates payments, predictive pricing, financing, and a quote-to-cash process aimed at SaaS and technology companies.

Contents

History

Ratio was founded in 2021 by Ashish Srimal and Mason Blake. [1] [2] Srimal was previously the founder and CEO of the sales mobile assistant startup SmarterMe, while Blake was the CEO of the B2B legal marketplace UpCounsel. Ratio was launched with a focus on technology procurement and funding, particularly for SaaS and technology companies. [3] [4]

In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures, followed by the $411 million in equity and debt funding in September 2022. [3]

Funding

In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures. In September 2022, Ratio secured $411 million in equity and debt funding. This includes $11 million raised in late 2021 and a $400 million credit facility for customer financing. The funding round was led by Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, and a group of individual investors. [3] [5]

Activities

Ratio is focused on challenges commonly encountered by SaaS companies operating under subscription-based business models, including deferred cash flows, customer discounts, and extended periods required to recoup customer acquisition costs. The company provides upfront capital through a credit facility, allowing SaaS companies to receive the full contract value immediately. [6] Ratio's machine learning technology provides insights into subscription pricing, potential churn rates, customer lifetime value, and payment preferences to optimize pricing strategies and financial planning. [3]

Ashish Srimal is a co-founder and Chief Executive Officer, Mason Blake is co-founder and Chief Technology Officer. [7] [8]

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References

  1. Ratio, Ashish Srimal (2022-10-07). "The problem with pay-as-you-go software". VentureBeat. Retrieved 2024-12-11.
  2. Writer, Verdict Staff (2022-09-16). "Ratio looks to support BNPL for SaaS firms with $411m investment". Electronic Payments International. Retrieved 2024-12-11.
  3. 1 2 3 4 Hall, Christine (2022-09-15). "Ratio bags $411M in equity, credit for flexible subscription payment models". TechCrunch. Retrieved 2024-12-11.
  4. Srimal, Ashish. "Council Post: Five Fintech Solutions That Can Help SaaS Startups Win More Customers". Forbes. Retrieved 2024-12-11.
  5. Louise, Nickie (2022-09-15). "Ratio emerges from stealth with $411 million in equity, credit to launch 'buy now, pay later' (BNPL) for B2B SaaS - Tech Startups" . Retrieved 2024-12-11.
  6. "New fintech platform Ratio emerges from stealth raising $411m". www.fintechfutures.com. 2022-09-20. Retrieved 2024-12-11.
  7. "Ratio emerges from stealth with $411 million in equity, credit to launch 'buy now, pay later' (BNPL) for B2B SaaS - Tech Startups". 2022-09-15. Retrieved 2024-12-11.
  8. "Ratio looks to support BNPL for SaaS firms with $411m investment". Electronic Payments International. 2022-09-16. Retrieved 2024-12-11.