Company type | Private |
---|---|
Industry | Fintech |
Founded | 2021 |
Founder | Ashish Srimal, Mason Blake |
Area served | Global |
Website | www |
Ratio is a San Francisco-based fintech company that provides technology procurement and funding services through its platform. The company integrates payments, predictive pricing, financing, and a quote-to-cash process aimed at SaaS and technology companies.
Ratio was founded in 2021 by Ashish Srimal and Mason Blake. [1] [2] Srimal was previously the founder and CEO of the sales mobile assistant startup SmarterMe, while Blake was the CEO of the B2B legal marketplace UpCounsel. Ratio was launched with a focus on technology procurement and funding, particularly for SaaS and technology companies. [3] [4]
In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures, followed by the $411 million in equity and debt funding in September 2022. [3]
In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures. In September 2022, Ratio secured $411 million in equity and debt funding. This includes $11 million raised in late 2021 and a $400 million credit facility for customer financing. The funding round was led by Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, and a group of individual investors. [3] [5]
Ratio is focused on challenges commonly encountered by SaaS companies operating under subscription-based business models, including deferred cash flows, customer discounts, and extended periods required to recoup customer acquisition costs. The company provides upfront capital through a credit facility, allowing SaaS companies to receive the full contract value immediately. [6] Ratio's machine learning technology provides insights into subscription pricing, potential churn rates, customer lifetime value, and payment preferences to optimize pricing strategies and financial planning. [3]
Ashish Srimal is a co-founder and Chief Executive Officer, Mason Blake is co-founder and Chief Technology Officer. [7] [8]
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