Readerest

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ReadeREST is a U.S. based company best known for a magnetic eyeglass holder, also called ReadeREST (pronounced Reader Rest) [1]

Contents

History

After turning 40, founder Rick Hopper started using readers and began habitually losing, scratching and dropping his glasses. [1] In 2010, Rick made prototypes using paperclips and magnets, solving the problem he had with trying to keep his glasses safe and secure. [1] It didn't take long for consumer interest to grow. Friends, family, and strangers would ask him about his ReadeREST and wanted their own. Noticing the potential market for the product, Rick did a patent search and found that it had already been patented by a man named Bernard. [2] To Rick's luck the patent was for sale. Over the next year, Rick went to farms markets, gun, golf, and quilt shows to gain a better understanding of his target audience. [2]

In 2012, Rick landed a spot on Season 3, Episode 6 of ABC's show Shark Tank , resulting in a deal with Lori Greiner. [3] Since the show, ReadeREST has grossed millions with reoccurring air time on QVC and grabbing shelf space with big box retailers, Walmart, Staples, and Ace Hardware. [4]

Products

ReadeREST is made with "high-grade magnets" and stainless steel. The product can also be used to hold ID badges and manage earbuds. [5]

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References

  1. 1 2 3 Tara. "Interview with Inventor Rick Hopper Creator of ReadeREST for Reading Glasses Wearers | Ideas Uploaded" . Retrieved 2017-07-02..
  2. 1 2 Startup Dallas (2015-09-08), Dallas Video Production | Startup Dallas Rick Hopper | ReadeREST , retrieved 2017-07-02
  3. "Shark Tank: Episode 306 - Watch Season 3 Episode 06". ABC. Retrieved 2017-07-02.
  4. Russell, Ben (2016-03-18). "ReadeREST After Shark Tank - Recent Update - The Gazette Review". The Gazette Review. Retrieved 2017-07-02..
  5. "Set of 3 Readerest Magnetic EyeglassHolders by Lori Greiner — QVC.com". QVC. Retrieved 2017-07-02..