Redheads is an Australian brand of matches, originally manufactured by Bryant and May in Richmond, Victoria, but now manufactured in Sweden by Swedish Match. [1] It is Australia's top-selling match brand. [2]
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Matches were first produced in Australia in 1909. Initially they were made of white phosphorus. [3]
In 1946 Bryant & May began making safety matches in Australia, using red phosphorus as the striking surface. The Redhead name refers to the red striking-heads of the matches, which were first sold in Australia in 1947. [3]
The logo on the matchbox depicts the head and right shoulder of a redheaded woman, and has had four major updates since its introduction, with a number of special issues also produced. [1]