Reverse mirror

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In television (typically sports broadcasting), a reverse mirror refers to a situation in which two national television channels have their signals split regionally, such that each of two programs will be available in all (or almost all) regions on one of the two channels, but will not air on the same channel in both regions.

As an example, consider the following situation:

Then in Region X, Game 1 will air on Channel A, and Game 2 will air on Channel B. In Region Y, these will be reversed: Game 2 will air on Channel A, and Game 1 will air on Channel B. This is usually accomplished by sending different feeds to the individual stations or cable companies transmitting the signals of each channel.

Note that simply "splitting the network" between multiple regional games (e.g. Sunday afternoon NFL games in the U.S.) is not a reverse mirror, since there is no alternate channel on which a secondary game from the same network can air (apart from premium pay-per-view packages such as NFL Sunday Ticket).

The term is also frequently interchanged with a setup of a mirror being reflected by a secondary unit to achieve what is referred to as “reverse effect”

Examples

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References

  1. "ABC/ESPN Reverse Mirror". Iowa Tube Talk. 2010-09-03. Retrieved 2011-01-03.
  2. Rogers Media (2010-09-10). "ROGERS SPORTSNET AND CITYTV RENEW NFL SUNDAY AGREEMENT FOR FOUR YEARS". CNW Group . Retrieved 2011-01-03.