Revgear

Last updated
Revgear
Type Private
FoundedJanuary 20, 1996;26 years ago (1996-01-20)
FounderPaul Reavlin
Headquarters Van Nuys, Los Angeles, United States
Area served
Worldwide
ProductsMartial arts supplies, equipment, and apparel
Website www.revgear.com

Revgear is an American company that encompasses innovative design, development, manufacturing, worldwide marketing and sales of martial arts supplies, equipment, apparel, and services. The company is headquartered in Van Nuys, California, in the Los Angeles metropolitan area, with over 21 years experience of being a leading supplier of martial arts supplies and equipment to martial arts schools, organizations, and direct consumers.

Contents

The company was founded in July 1996 by Paul Reavlin, [1] a CPA and Krav Maga First Degree Black Belt. Years of intense, first-hand training inspired Reavlin to produce a top-of-line series of equipment that would hold up to the most demanding martial arts disciplines. In addition to manufacturing martial arts supplies and equipment, the company produces live events under the Revgear Seminar Division. Nationwide events include Revolution: International Martial Arts Professionals Conference, Revgear University, [2] Revgear Tournament of Champions for Muay Thai, and Revgear Competition League for Brazilian jiu-jitsu. Revgear has sponsored many professional athletes in martial arts and combat sports.

Products and services

Revgear Products Division is known for its vast range of martial arts equipment. The company started with three very unusual products: an innovative knuckle protector, known today as the MMA training glove, and two styles of kick and punch shields, a curved version and the original five-sided Tombstone. Today, Revgear develops and manufactures boxing and MMA gloves, shin guards, headgear, target pads, sparring gear and hundreds of other products for a multitude of disciplines such as Muay Thai, kickboxing, Krav Maga, Jiu Jitsu, and mixed martial arts. Revgear has launched multiple successful limited edition series including Master Toddy Series, Revgear Combat Series, Samurai Series, [3] Thai Destroyer Series, [4] and others. Revgear recently[ when? ] introduced its Phoenix Sparring Mitt, an all-in-one focus mitt and boxing glove, and Fitness Pod, a multi-purpose throwing bag driving cross-training to the next level.[ citation needed ]

Revgear products are made for men, women, and children canvassing a wide variety of disciplines. Revgear heavy bags, speed bags, double-end bags, cages, rings, training ropes, kettlebells, grappling dummies, ring timers, and the like are used in thousands of martial arts academies, dojos and fitness facilities. Revgear is the popular and first choice, among coaches, professional athletes, instructors, and academy and gym owners around the world.[ citation needed ]

In 2014, Revgear premiered Revgear Competition League [5] and Revolution: International Martial Arts Professionals Conference under its Revgear Seminar Division.

Marketing strategy

Revgear promotes its products and services through sponsorship agreements with professional athletes, professional organizations, and via product endorsements through amateur athletes, martial arts academies, dojos, and gyms. In addition Revgear promotes its products and services via martial arts and fitness events as well as seminars, workshops and webinars.

Advertising

In 1996 Revgear published its first national print media advertising campaign featuring Marco Ruas, a professional mixed martial arts fighter and UFC 7 Tournament Champion. Revgear has advertised in trade publications: Black Belt Magazine, Karate Kung Fu, Inside Kung Fu, MA Training, World of Martial Arts, and wide variety of digital media outlets including Sherdog, MixedMartialArts.com and MMAWeekly.com. Revgear continues to send its catalog of Martial Arts supplies via traditional mail and is one of the few suppliers to offer a catalog, online presence and a full sales and service center.

Martial arts events

Revgear is the preferred glove, headgear, and shin guard provider of many professional and amateur martial arts organizations and competitions in karate, Muay Thai, Jiu Jitsu and mixed martial arts.[ citation needed ] MMA promotions using Revgear as their official ‘glove’ include BAMMA USA, Colosseum Combat, and Sparta Combat League.

Athlete endorsement and sponsorship

Revgear has worked closely with professional athletes and coaches throughout their 20-year history to test, promote, and advertise the brand and products.

Revgear’s first professional endorsed athlete Marco Ruas, [6] a longtime friend of Revgear founder Paul Reavlin, was heavily involved in testing and developing equipment during the early years of the company. The company continues to test their products with industry professionals including Erik Paulson, Rafael Cordeiro, Mark DellaGrotte, Cesar Gracie, and others.

Revgear was an official, approved sponsor of the Ultimate Fighting Championship and sponsored hundreds of pro-level champions and mixed martial artists including Tim Kennedy, [7] Rory MacDonald, [8] Johny Hendricks, Shane Carwin, Dan Hardy, Ed Herman, Ricardo Lamas, Chris Camozzi, Alan Jouban, Roy Nelson, [9] and many others.

In addition, Revgear has supported numerous amateur athletes in combat sports through the Revgear Ambassador Program. The program was designed to provide training and competition equipment and apparel for non-professionals, advancing their skills to become the next generation of stars in their sport.[ citation needed ]

Related Research Articles

Martial arts are codified systems and traditions of combat practiced for a number of reasons such as self-defense; military and law enforcement applications; competition; physical, mental, and spiritual development; entertainment; and the preservation of a nation's intangible cultural heritage.

<span class="mw-page-title-main">Mixed martial arts</span> Full-contact combat sport

Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, incorporating techniques from various combat sports from around the world. The first documented use of the term mixed martial arts was in a review of UFC 1 by television critic Howard Rosenberg in 1993. The question of who actually coined the term is subject to debate.

<span class="mw-page-title-main">Vale Tudo</span> Brazilian unarmed, full-contact combat sport

Vale Tudo, also known No Holds Barred (NHB) in the United States, is an unarmed, full-contact combat sport with relatively few rules. It became popular in Brazil during the 20th century and would eventually evolve into modern Mixed martial arts (MMA). For years "Vale Tudo" was used as a synonym for MMA in Brazil, but the term fell into disuse due to the emergence of stricter rules and the influence of the media to have a more "civilized" name. It is now used to refer to an early, more rules-free stage of the modern sport.

The following outline is provided as an overview of and topical guide to martial arts:

<span class="mw-page-title-main">Submission wrestling</span> Fighting style

Submission wrestling, also known as Submission fighting, Submission grappling or Sport grappling, is a form of competition and a general term for martial arts and combat sports that focus on clinch and ground fighting with the aim of obtaining a submission through the use of submission holds. The term "submission wrestling" usually refers only to the form of competition and training that does not use a gi, or "combat kimono", of the sort often worn with belts that establish rank by color, though some may use the loose trousers of such a uniform, without the jacket. Not using a gi has a major impact on the sport : there are many choke techniques which make use of the lapels of the gi, thus rendering them un-usable and grappling in general becomes more difficult when the opponent doesn't have a gi to grab hold of.

A combat sport, or fighting sport, is a competitive contact sport that usually involves one-on-one combat. In many combat sports, a contestant wins by scoring more points than the opponent, submitting the opponent with a hold, disabling the opponent, or attacking the opponent in a specific or designated technique. Combat sports share a long pedigree with the martial arts.

Cross-training is athletic training in sports other than the athlete's usual sport. The goal is improving overall performance. It takes advantage of the particular effectiveness of one training method to negate the shortcomings of another.

The Brazilian Top Team (BTT) is an academy specialized in Brazilian Jiu Jitsu and mixed martial arts. It established in April 2000 by Murilo Bustamante, Ricardo Libório, Mário Sperry and Luis Roberto Duarte, former members of the Carlson Gracie Academy, to develop and create new training techniques for Brazilian Jiu Jitsu, submission grappling and mixed martial arts.

<span class="mw-page-title-main">Carlos Newton</span> Canadian mixed martial artist

Carlos Newton is an Anguillian-born Canadian retired mixed martial artist. He is a former UFC Welterweight Champion and Pride FC Japan MMA Legend. Known as "The Ronin", he competed worldwide in the biggest MMA organizations including UFC, Pride FC, IFL, K-1, Shooto and most recently W-1. He is a 3rd Degree Brazilian Jiu-Jitsu Black Belt alongside his coach Terry Riggs under Renzo Gracie, at Warrior MMA in Newmarket, Ontario. Newton has always been considered a fan favourite and a "Submission Master" and has dubbed his personal fighting style — an amalgam of Brazilian Jiu-Jitsu, Judo, Wrestling, Karate, and Boxing — as "Dragon Ball Jiu-Jitsu" in tribute to Dragon Ball, a Japanese manga and anime franchise. As a testament to his worldwide popularity, Newton is one of only a few MMA athletes to ever be allowed to compete in the UFC and Pride FC at the same time. In Canada he is respected as a mixed martial arts pioneer, he was the first Canadian UFC Champion at UFC 31 (Welterweight) defeating Pat Miletich.

<span class="mw-page-title-main">Venum</span> Sportswear brand & martial arts training camp

Venum is a French manufacturer of apparel and equipment for various martial arts, combat sports, and fitness including mixed martial arts, boxing, Brazilian jiu-jitsu, Muay Thai and karate. Venum operates in several areas around the world including America, Europe, and Asia. Venum became the official outfitting partner of the UFC in 2021.

<span class="mw-page-title-main">Travis Lutter</span> American mixed martial arts fighter

Travis Lutter is a retired American mixed martial artist who won The Ultimate Fighter 4 reality show. He is a black belt in Brazilian Jiu-Jitsu under Carlos Machado.

<span class="mw-page-title-main">Team Quest</span> Mixed martial arts training organization

Team Quest is a mixed martial arts training camp founded by Randy Couture and Dan Henderson with facilities located in Gresham, Oregon; Murrieta, California; Encinitas, California; Redding, California; Hemet, California; and Chiang Mai, Thailand. Notable fighters that have trained at the Oregon facility are Matt Lindland, Dave Jansen, Nathan Coy, and Chael Sonnen.

Rory Michael Singer is an American mixed martial artist and Brazilian Jiu Jitsu Black Belt. Although Rory had made a name for himself as a 185-pound prospect; his big break came after meeting the producers of TUF. They were filming Forrest Griffin at The HardCore Gym for his fight against Stephan Bonnar in the finals of season 1. Forrest went on to win Season 1 and Rory was approached soon after to appear on Season 3.

<span class="mw-page-title-main">Elvis Sinosic</span> Australian mixed martial arts fighter

Elvis Sinosic is a retired Australian professional mixed martial artist and unsuccessful Political Candidate for United Australia in Blaxland.

<span class="mw-page-title-main">Elite Performance</span> Mixed martial arts training organization in Salt Lake City

Elite Performance Gym is a mixed martial arts training organization founded by former International Fighting Championships (IFC) middleweight and King of the Cage light heavyweight champion, Jeremy Horn. Elite Performance Gym was founded in Salt Lake City, Utah.

Evolve Mixed Martial Arts is a chain of martial arts academies. Founded by Chatri Sityodtong, it opened in January 2009. The gym includes several former and reigning UFC and ONE Championship World Champions, including Demetrious Johnson, Rafael Dos Anjos, Shinya Aoki, Angela Lee, Marcus Almeida and more, on its roster.

Alliance MMA Inc. is a mixed martial arts organization offering promotional opportunities for aspiring fighters to showcase their talent and advance to further professional competitions. Alliance MMA's mission is to identify and develop the next generation of Ultimate Fighting Championship (UFC) and other leading MMA promotion champions including The World Series of Fighting and Bellator.

Mixed martial arts (MMA) has developed in Australia from a wide cross-section of sporting and martial arts disciplines to become the most popular combat sport in Australia.

<span class="mw-page-title-main">International Mixed Martial Arts Federation</span>

The International Mixed Martial Arts Federation (IMMAF) was founded on 29 February 2012 as the international governing body for amateur Mixed Martial Arts (MMA). Registered as a non-profit organisation under Swedish law, IMMAF serves as a democratic hub for national MMA federations and supports the growth of regulation and sport safety globally by aiding countries in the formation of federations where none exist. IMMAF launched with support of market leader, the Ultimate Fighting Championship (UFC). The UFC is among promotions sanctioned by federations under the IMMAF umbrella in countries that include Brazil and Sweden.

<span class="mw-page-title-main">Ryan Gruhn</span>

Ryan James Gruhn is an American Martial Artist, MMA Coach, and Brazilian Jiu-Jitsu Black Belt.

References

  1. "FXF Q&A: Paul Reavlin from Revgear". FighterXFashion.com. Retrieved 29 November 2016.
  2. "A Modern Martial Arts Master: Mark DellaGrotte" Chicago Now. Retrieved 2017-02-23.
  3. Bratcher, Jack. "MMA Product Review: Revgear Samurai Series". Pro MMA Now. USA Today. Retrieved 29 November 2016.
  4. "Brand Spotlight: Revgear". MMAWarehouse.com. Retrieved 29 November 2016.
  5. Loper, Jared. "Revgear Competition League: A Review". Jiu-Jitsu Times. Retrieved 29 November 2016.
  6. "Black Belt Magazine". Vol. 35, no. 8. Active Interest Media, Inc. Aug 1997. Retrieved 1 December 2016.
  7. Pishna, Ken. "REVGEAR GOES BIG AT UFC 162 WITH SEVEN SPONSORED FIGHTERS". MMA Weekly. Retrieved 3 July 2013.
  8. "Team Revgear's Rory MacDonald – UFC 174 Open Workouts". Revgear Blog. Retrieved 1 December 2016.
  9. Boley, George. "UFC 130's Roy "Big Country" Nelson to be sponsored by Revgear". Sports Action Network News. Retrieved 26 May 2011.