Rhett the Boston Terrier

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Rhett is the official costumed mascot of the Boston University (BU) and the Boston University Academy (BUA) Terriers. The Boston Terrier has been the BU mascot since 1922. [1] The often snarling, bi-pedal black and white Boston Terrier was later named after the male lead in Margaret Mitchell's Gone with the Wind , because "No one loves Scarlett more than Rhett" referencing Rhett Butler's affection for Scarlett O'Hara (scarlet is BU's primary color). In recent years Rhett has frequented Boston University games, events, and dining halls wearing his scarlet and white double-zero hockey jersey. Other outfits include a basketball jersey and a referee uniform (typically worn during the short youth hockey games that take place during ice hockey intermissions). However, he is also known to enjoy wearing his scarlet superhero cape when the occasion presents itself. Like all mascots, Rhett and the Terrier logo are ubiquitous at athletic events. The Terriers play varsity Division I intercollegiate sports in ten men's and twelve women's programs. Rhett's nemesis is Baldwin, the Boston College eagle.

Mascot person, animal, or object thought to bring luck, or for fictional, representative spokespeople for consumer products

A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix.

Boston University private research university in Boston, Massachusetts, United States

Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian, but has been historically affiliated with the United Methodist Church.

Boston University Academy (BUA) is a private high school operated by Boston University. Founded in 1993 and located on the Boston University campus, the Academy is geared toward college preparatory work. As part of its integration with the university, students are able to take college courses for credit their junior and senior years, and are guaranteed acceptance to Boston University upon maintaining a 3.0 grade point average in Boston University courses.

Rhett has participated in several ESPN "This is SportsCenter" commercials [2] and competed three times in the Universal Cheerleading Association's mascot nationals, placing as high as fourth in 2002. He was also named an All-American in 1996 and "Boston's Top Mascot" in 1998.

ESPN is a U.S.-based pay television sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The company was founded in 1979 by Bill Rasmussen along with his son Scott Rasmussen and Ed Egan.

This is SportsCenter is a series of comical television commercials run by ESPN to promote their SportsCenter sports news show that debuted in 1995. The ads are presented in a deadpan mockumentary style, lampooning various aspects of sports, and sports broadcasting. The New York office of advertising agency Wieden+Kennedy, of Portland, Oregon, was responsible for the writing and production of the commercials until 2017, with ESPN taking over production in-house since 2018.

In 2006, BU's athletic logo featuring Rhett was altered slightly during a department-wide rebranding. Rhett's mascot character also received a makeover, favoring more cartoonish characteristics. [3]

See also

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References

  1. "Archived copy". Archived from the original on 2011-03-21. Retrieved 2010-11-14.CS1 maint: archived copy as title (link)
  2. https://www.youtube.com/watch?v=_wFeEDGUaCw
  3. http://www.bu.edu/today/node/1330