Richard Conway | |
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| Citizenship | United Kingdom, New Zealand |
| Occupation(s) | entrepreneur, author, lecturer |
| Years active | 2009–present |
Richard Conway is a British-born entrepreneur, author and lecturer based in New Zealand. He is the author of the book How to Get to the Top of Google Search: A Practical SEO Guide, the founder of the company Pure SEO, [1] [2] co-founder of insurance comparison site iCompare [3] and co-founder of the marketing agency Toru Creative. [4]
Conway founded Pure SEO in New Zealand in October 2009. [5] [6] [7] [8] Pure SEO went on to be named to the Deloitte Fast 50 [9] [10] and Asia Pacific Technology Fast 500 lists [11] and awarded with the Best Emerging Business Award at the 2014 Westpac Auckland Central Business Awards. [12] [13] Conway also oversaw several Pure SEO subsidiary companies, such as Digital Popcorn and Conversion Surgeons. [1]
Around 2014, Conway co-founded insurance comparison site iCompare with former Vero chief executive Roger Bell. [14] [15] [3]
Alongside Tony Falkenstein and Ian Malcolm, Conway developed the PureBiz programme, which provides training for people interested in business and lets them manage their own Pure SEO regional office. [6]
Conway published the guidebook How to Get to the Top of Google Search: A Practical SEO Guide through Random House New Zealand in 2019. [16] [17] [18] He was also named a finalist for the 2019 EY Entrepreneur of the Year Awards. [19]
Conway has served as a speaker at events such as the Marketing Association's Digital Day Out 2021. [20] He also served as a judge at the 2021 TVNZ NZ Marketing Awards [21] and a guest on the Radio New Zealand program Nine to Noon. [22] In 2023, Conway received the GOLD award for Service to the Industry at the IAB Awards. [23]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
A backlink is a link from some other website to that web resource. A web resource may be a website, web page, or web directory.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
Infratil Limited is a New Zealand-based infrastructure investment company. It owns renewable energy, digital infrastructure, airports, and healthcare assets with operations in New Zealand, Australia, Asia, the US and Europe. Infratil was founded by the late Lloyd Morrison, a Wellington-based merchant banker. Morrison's company, H. R. L. Morrison & Co, is responsible for Infratil's management and administration.
Netconcepts was a web marketing and web development agency founded by Stephan Spencer and headquartered in Madison, Wisconsin. Netconcepts specialized in SEO for Fortune 500 ecommerce companies and major media brands. Netconcepts was acquired in January 2010 by Covario, which was then the nation's largest independent SEM and SEO solutions provider, offering both software and marketing services for paid and organic search management. Covario was itself acquired in 2014 by Dentsu Aegis, a multinational media and digital marketing communications company.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Xero is a New Zealand–based technology company that provides cloud-based accounting software for small businesses. The company has offices in New Zealand, Australia, the United Kingdom and the United States. Xero's products are based on the software-as-a-service model and sold by subscription, based on the type and number of entities managed by the subscriber. The products are used in over 180 countries.
Phillip Mills is a former track and field athlete and businessman from New Zealand. He is the founder and executive director of Les Mills International and a co-founder of Pure Advantage, a green business lobby group.
Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases it functions like an advertorial. The word native refers to this coherence of the content with the other media that appear on the platform.
Tower is a New Zealand-based insurance company that provides car, home, contents, business, boat, pet, travel and other general insurance.
TubeMogul is an enterprise software company for brand advertising.
My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals. The company is publicly traded and was floated on the NZX and ASX on 5 March 2021.
Diligent Corporation, known as Diligent, is a software as a service company that enables groups to share and collaborate information for board meetings. Headquartered in New York City, and incorporated in Delaware, the company has offices in Galway, Ireland; London, UK; Washington, D.C.; Munich, Germany; Budapest, Hungary; Hong Kong; Bangalore, India; Sydney and Vancouver.
Stephan Spencer is a three-time author under the O'Reilly Media brand, search engine optimization (SEO) expert, inventor, podcaster, speaker, and founder of Netconcepts.
Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
2 Cheap Cars is a used car dealership group in New Zealand. It was founded in 2011 by Eugene Williams and Yusuke Sena. The company specialise in selling Japanese imported cars in New Zealand.
Janet Anne Hoek is a New Zealand academic, she was promoted to full professor at Massey University in 2003 and was appointed full professor at the University of Otago.
Globe One Digital is a European digital marketing agency, founded in 1997 by Dimitris K. Papoutsis and headquartered in Athens, providing online marketing strategies and services.
Anthony Edwin Falkenstein is a New Zealand-based entrepreneur, author, and philanthropist. He is the founder and CEO of the publicly listed Just Life Group. Falkenstein is an Officer of the New Zealand Order of Merit (ONZM) for his services to Business, a Kea World Class New Zealand award winner, and an inductee of the New Zealand Business Hall of Fame. He also serves on the board of directors for Pure SEO, About Health, and Melambra Gold.
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