Rio (British drink)

Last updated

Rio
Rio British drink logo.png
Type Soft drink
Manufacturer A.G. Barr
Country of origin United Kingdom
Introduced1980s
Website drinkrio.com

Rio Tropical Limited, [1] formerly known as Rio Riva and Arriva, is a British brand of soft drink made by A.G. Barr.

History

The drink was created by a Dorset brewery Hall & Woodhouse in the 1980s and was originally named Arriva derived from the French ‘'arriver’' which means to arrive. [2] In 1994 its name was changed to Rio Riva before being changed to simply Rio. [3] In 2013, Dragon Rouge redesigned Rio based on market research. [4]

Rio was redesigned again in 2017 by Pearlfisher based on Brazilian street art to target a younger demographic. [5] [6] The logo was changed as well, with the ‘O’ being turned into a sun to emphasise their slogan of "Celebrate the Sunny". [7] In June of the same year they introduced 500ml PET bottles. [8]

In 2021 Rio entered a partnership deal with Boost Drinks, with the company overseeing the sales, marketing and distribution of Rio. [9] [10]

In October 2023, Rio was acquired from Hall and Woodhouse by British soft drink manufacturer A.G. Barr for £12.3 million. [11]

References

  1. ↑ "Rio Tropical Limited overview - Find and update company information - Gov.uk". Companies House . 19 July 2023. Retrieved 24 October 2024.
  2. ↑ "Rio About". Rio. Archived from the original on 9 January 2022. Retrieved 9 October 2021.
  3. ↑ "Rio". CTC. Retrieved 9 October 2021.
  4. ↑ "A new look for soft drink Rio, by Dragon Rouge". Design Week. 7 August 2013. Retrieved 9 October 2021.
  5. ↑ "Summer makeover for Rio soft drinks". Talking Retail. 17 April 2017. Retrieved 9 October 2021.
  6. ↑ "Pearlfisher Redesigns Tropical Soft Drink Brand, 'Rio'". Logo Designer. 9 May 2017. Retrieved 9 October 2021.
  7. ↑ "Redesign for juice in cans, bottles". Packaging World. 28 April 2017. Retrieved 9 October 2021.
  8. ↑ "Going grande with Rio". Scottish Grocer. 3 July 2017. Retrieved 9 October 2021.
  9. ↑ "Drinks producers sign exclusive distribution deal". thebusinessdesk.com. 18 January 2021. Archived from the original on 8 January 2022. Retrieved 9 October 2021.
  10. ↑ "Boost Drinks secures exclusive distribution rights with Hall & Woodhouse for Rio brand". lovebelfast.co.uk. 20 January 2021. Archived from the original on 8 January 2022. Retrieved 30 October 2021.
  11. ↑ "A.G. Barr Acquires Rio Soft Drinks Brand". ESM Magazine. 24 October 2023. Retrieved 25 October 2023.
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