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Rita Paulsen | |
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![]() Paulsen in 2024 | |
Born | Rita Paulsen February 26, 1977 Karagwe, Kagera Region, Tanzania |
Nationality | ![]() |
Other names | Madame Rita |
Occupation(s) | Talent manager Creative consultant Television director |
Known for | Co-Founder of Bongo Star Search (BSS) |
Title | Owner and Director of Benchmark Productions |
Rita Paulsen (born 26 February 1977) is a Tanzanian television personality, philanthropist, entrepreneur, and the Chief Executive Officer of Benchmark Productions, which produced the Tanzanian television talent show Bongo Star Search.
Rita Paulsen was born in Karagwe District in the Kagera Region on 26 February 1977.[ citation needed ] Her father was from Germany and died when she was young.[ citation needed ]
Paulsen initially wanted to become a lawyer. However, she became pregnant at the age of 14 and was consequently ostracized from her community. [1] As a public figure, she later shared her experiences to encourage young girls facing similar challenges. [1]
Paulsen is the founder and chief executive officer of the TV production company Benchmark Productions, which produces the television show Bongo Star Search. When launching the show, Paulsen was inspired by the American show American Idol . [2] As with the American original, the show aims to find and promote singing talents, especially young ones. [2] Bongo Star Search aims to help young Tanzanians with musical talents develop their skills through singing competitions. [3] [4] [5] [6]
She also hosts a 45-minute namesake television show, Rita Paulsen Show. The show has three segments: 'Changing Lives', 'Celebrity Corner' and 'Make-Over'. [7] [8]