Rita Paulsen

Rita Paulsen
Paulsen in 2024
Born	(1977-02-26) 26 February 1977 (age 48) Tanzania
Other names	Madame Rita
Occupations	Talent manager creative consultant television director
Title	Owner and Director of Benchmark Productions

Rita Paulsen (born 26 February 1977) is a Tanzanian television personality, philanthropist, entrepreneur, and the founder and chief executive officer of Benchmark Productions, which produces the Tanzanian television talent show Bongo Star Search.

Early life

Paulsen initially wanted to become a lawyer. However, she became pregnant at 14 and was consequently ostracized from her community. ^[1] She later shared her experiences to encourage young girls facing similar challenges. ^[1]

Career

Paulsen is the founder and CEO of the television production company Benchmark Productions, which produces the television show Bongo Star Search. While developing the show, Paulsen was inspired by American Idol . ^[2] As with the American original, the show is a singing competition that aims to find and promote singing talents, especially young ones. ^[2]

She also hosts a 45-minute namesake television show, Rita Paulsen Show. ^{[3] [4]}

References

1. "MADAM RITA AFUNGUKA "NILIZAA KATIKA UMRI MDOGO SANA" – Magazeti ya leo – Tanzania News – Tanzania Today". www.tanzaniatoday.co.tz.^{[ dead link ]}
2. Kubegeya, Maimuna (21 June 2015). "Kuzaa Katika Umri Mdogo Hakukunifanya Nikate Tamaa – Makala". Mwananchi. Retrieved 4 May 2018.
3. "The Rise and Rise of Rita Paulsen". 17 June 2016. Archived from the original on 29 October 2017.
4. "Rita Paulsen Show S01E01 – vimore.org". vimore.org.